Configure Google Ads in GoHighLevel

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Configure Google Ads Assets in GoHighLevel

Use this step-by-step guide to configure Google Ads assets in GoHighLevel Ad Manager. If your team also uses ClickUp for project tracking, you can document each configuration step there while you follow this tutorial. By the end, you will know how to sync locations, connect site links, and manage call and lead form assets for more effective Google Ads campaigns.

This guide is based on the official Ad Manager documentation so you can safely configure assets without breaking existing campaigns.

Prerequisites for GoHighLevel Google Ads setup

Before configuring assets in GoHighLevel, make sure the following requirements are met:

  • You have an active Google Ads account with the correct access level.
  • Your Google Ads account is already connected to your GoHighLevel account.
  • You have permission to edit campaigns and assets in Google Ads.
  • Your business location, phone numbers, and website URLs are accurate and ready to use.

Once these items are confirmed, you can safely work inside Ad Manager.

Access Google Ads assets in GoHighLevel Ad Manager

To begin configuring Google Ads assets in GoHighLevel Ad Manager, follow these steps:

  1. Log in to your GoHighLevel account.
  2. Navigate to Marketing or the section where Ad Manager is enabled for your account.
  3. Open Ad Manager.
  4. Select the correct sub-account or client workspace.
  5. Choose the relevant Google Ads campaign you want to manage.
  6. Locate the Assets or Extensions tab within the campaign view.

Within this area you can manage location assets, call assets, sitelink assets, and lead form assets for your connected campaign.

Configure location assets with GoHighLevel

Location assets (also called location extensions) show your business address in search results. In GoHighLevel, Ad Manager makes it easier to manage these assets from one place.

Sync Google Business Profile locations

To display accurate locations with your Google Ads, you usually link your Google Business Profile:

  1. In Ad Manager for the chosen campaign, navigate to Location Assets.
  2. Click Connect or Add Location.
  3. Select the Google account that owns your Google Business Profile if prompted.
  4. Choose the correct business location(s) you want to use.
  5. Confirm and save your selection.

Once connected, your ads can show your address, map pin, and distance to the user where Google deems it relevant.

Best practices for location assets in GoHighLevel

  • Use the most accurate business name and address to match Google Business Profile.
  • Ensure opening hours are updated in Google Business Profile for better user experience.
  • Enable location assets at the account level if you have multiple campaigns targeting the same area.

Set up call assets via GoHighLevel Ad Manager

Call assets add a clickable phone number to your ads, increasing direct inquiries. Within GoHighLevel Ad Manager, you can configure these assets for each campaign.

Create a call asset

  1. Open the desired campaign in Ad Manager.
  2. Go to the Assets section and select Call Assets.
  3. Click New Call Asset or a similar button.
  4. Enter the business phone number you want customers to call.
  5. Select the correct country code.
  6. Review call reporting or call tracking options as available.
  7. Save and apply the call asset to the campaign or ad group.

After saving, Google Ads may start showing your phone number when your ad appears on eligible devices.

Call asset tips for GoHighLevel users

  • Use a tracking number from your funnel or CRM setup so you can attribute calls correctly.
  • Set your ad schedule to match business hours if you do not offer 24/7 support.
  • Confirm that call assets comply with Google Ads policies for your industry.

Configure sitelink assets in GoHighLevel

Sitelink assets give searchers additional links under your main ad, pointing to key pages on your site. GoHighLevel Ad Manager helps you add and manage these links in one interface.

Create new sitelink assets

  1. Inside your selected campaign in Ad Manager, open Assets and choose Sitelink Assets.
  2. Click Add Sitelink.
  3. Enter a short Link Text (e.g., “Pricing”, “Testimonials”, “Book Appointment”).
  4. Paste the Final URL for that section of your website.
  5. Optionally add Description Line 1 and Description Line 2 if Google Ads supports it in your region.
  6. Save the sitelink and assign it to the chosen campaign or ad groups.

Repeat these steps to create multiple sitelinks for each major section of your site.

Recommended sitelinks for GoHighLevel campaigns

  • Booking or calendar pages for appointments.
  • Service or product category pages.
  • Testimonials or case studies to build trust.
  • Contact page or location page if not handled purely by location assets.

Use lead form assets with GoHighLevel

Lead form assets allow users to submit their information directly from the ad surface, which is particularly useful for mobile users. When coordinated with your GoHighLevel workflows, these forms can streamline lead capture.

Configure a lead form asset

  1. Open the specific Google Ads campaign inside Ad Manager.
  2. Navigate to Assets and choose Lead Form Assets if available.
  3. Click Create Lead Form.
  4. Set a Headline and Description that clearly describe your offer.
  5. Choose the form fields you want to collect, such as name, email, phone, or other allowed fields.
  6. Specify your Call-to-Action (e.g., “Get Quote”, “Sign Up”, “Request Demo”).
  7. Add your Privacy Policy URL as required by Google.
  8. Configure the follow-up message or thank-you text.
  9. Save the lead form asset and attach it to the correct campaign.

After approval, leads submitted from these forms can be synced or manually imported into your CRM workflows for nurturing.

Optimize lead forms for GoHighLevel workflows

  • Match form fields to the contact fields you track in your CRM.
  • Keep forms short to improve completion rates.
  • Set up automations to notify your team when a new lead arrives.

Review and manage GoHighLevel Google Ads assets

Once assets are configured inside GoHighLevel Ad Manager, monitor their performance regularly.

Check asset performance

  1. In Ad Manager, open the campaign you are tracking.
  2. Visit the Assets tab and review metrics such as clicks, impressions, and conversions for each asset type.
  3. Identify which location, sitelink, call, or lead form assets drive the most engagement.
  4. Pause assets that underperform or do not match your current offer.

Regular reviews help you improve click-through rates and conversion rates over time.

Maintain accurate asset data

  • Update addresses when you move or add locations.
  • Change phone numbers if your tracking or support lines change.
  • Refresh sitelinks when you create new landing pages or remove old ones.
  • Revise lead form text to match new campaigns or promotions.

Additional GoHighLevel resources

For a more detailed, original reference, see the official guide on how to configure Google Ads assets in Ad Manager directly on the GoHighLevel help center: Configure Google Ads Assets in Ad Manager.

If you want expert implementation support or broader CRM and advertising strategy help, you can also visit Consultevo for consulting services tailored to automation and funnel optimization platforms.

By following this guide and using GoHighLevel Ad Manager correctly, you will be able to configure high-impact Google Ads assets that improve visibility, generate more calls and leads, and support a more efficient marketing workflow.

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