Configure GoHighLevel Unsubscribe

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How to Configure Unsubscribe Flows in GoHighLevel

Managing unsubscribes correctly is essential for compliance and sender reputation. While some users compare automation tools to ClickUp for workflows, email and SMS opt-out management is a core strength in GoHighLevel. This guide walks you through configuring one-step, two-step, and dynamic unsubscribe flows based strictly on the platform’s built-in options.

Using the correct unsubscribe experience ensures you respect subscriber preferences, meet legal standards, and keep your lists clean without manual work.

Understanding GoHighLevel Unsubscribe Options

In GoHighLevel, you can control how contacts opt out of email and SMS communications by choosing among different unsubscribe flows. These flows determine what happens when a contact clicks the unsubscribe link or sends a stop keyword.

The main unsubscribe options available are:

  • One-step unsubscribe
  • Two-step unsubscribe
  • Dynamic unsubscribe

Each option affects how quickly and at what level a contact is removed from marketing communications.

Where to Configure GoHighLevel Unsubscribe Flows

You configure unsubscribe behavior at the sub-account level. This ensures each brand or client workspace in GoHighLevel can have a customized opt-out experience.

  1. Log in to your GoHighLevel account.
  2. Select the specific sub-account you want to configure.
  3. Open the settings area where email and SMS options are managed.

From there, you will find the controls to select and customize your unsubscribe flow.

One-Step Unsubscribe in GoHighLevel

The one-step unsubscribe flow is the simplest and most direct experience for contacts.

What One-Step Unsubscribe Does in GoHighLevel

With one-step unsubscribe:

  • A contact clicks the unsubscribe link in an email, or sends a supported SMS stop keyword.
  • The system processes the request immediately with no extra confirmation page needed.
  • The contact’s communication preferences are updated in real time.

This option is ideal when you want the least friction and the fastest opt-out experience.

How to Enable One-Step Unsubscribe

  1. Open the sub-account settings in GoHighLevel.
  2. Locate the unsubscribe or communication preferences configuration section.
  3. Select the one-step unsubscribe option from the available choices.
  4. Save your changes so the new flow applies to outgoing messages.

Once enabled, the one-step behavior applies automatically to emails and texts that use the standard unsubscribe link or supported keywords.

Two-Step Unsubscribe in GoHighLevel

The two-step unsubscribe flow adds an extra confirmation layer while still honoring opt-out requests quickly.

What Two-Step Unsubscribe Does in GoHighLevel

In a two-step unsubscribe process:

  • The contact clicks an unsubscribe link in an email or interacts through SMS.
  • They are directed to a confirmation or preference page.
  • The contact confirms they want to unsubscribe, or chooses a different preference.

This protects against accidental clicks and lets you offer more granular choices before removing all communications.

How to Enable Two-Step Unsubscribe

  1. Go to your sub-account settings in GoHighLevel.
  2. Navigate to the unsubscribe or preferences configuration.
  3. Choose the two-step unsubscribe option.
  4. Configure any confirmation text or additional preferences if the interface allows it.
  5. Save your settings to activate the flow.

After this is set up, contacts will see the additional step whenever they use the unsubscribe link.

Dynamic Unsubscribe in GoHighLevel

Dynamic unsubscribe is a more flexible approach that can adjust to your messaging structure within GoHighLevel.

What Dynamic Unsubscribe Does in GoHighLevel

Dynamic unsubscribe typically allows:

  • Different behavior depending on the campaign, list, or message type.
  • Control over how a contact is opted out (for example, from a specific list rather than all messages).
  • A tailored experience that can improve subscriber satisfaction and reduce full list churn.

This option is useful when you send multiple content types such as newsletters, promotions, or alerts and want contacts to choose what they keep or remove.

How to Enable Dynamic Unsubscribe

  1. Open the target sub-account in GoHighLevel.
  2. Access the communications or unsubscribe settings.
  3. Select the dynamic unsubscribe option.
  4. Configure any dynamic elements available, such as list-based or category-based controls.
  5. Save your settings so the logic is applied to future messages.

Once enabled, dynamic unsubscribe behavior will reflect in the unsubscribe link experience, aligning with your configured logic.

Best Practices for GoHighLevel Unsubscribe Management

To keep your GoHighLevel account compliant and subscriber-friendly, follow these practices when working with unsubscribe flows:

  • Always include an unsubscribe option in marketing emails and SMS where required.
  • Use clear language for unsubscribe links and confirmation pages.
  • Test each flow after changing settings to confirm behavior from the contact’s perspective.
  • Monitor complaints and bounce rates to see whether your unsubscribe configuration is working well.
  • Choose the right flow (one-step, two-step, or dynamic) based on your audience and compliance needs.

Testing Your GoHighLevel Unsubscribe Flow

After configuring your preferred method, you should test it thoroughly.

  1. Create a test contact record in the sub-account.
  2. Send a test email or SMS that includes the unsubscribe link or keywords.
  3. Trigger the unsubscribe using the link or stop keyword.
  4. Verify the contact status and tags update correctly in GoHighLevel.
  5. Repeat the test when you switch between one-step, two-step, and dynamic options.

Regular testing ensures that any future template changes or configuration updates do not break your unsubscribe experience.

Learn More About GoHighLevel Unsubscribe Settings

For exact, up-to-date details on one-step, two-step, and dynamic unsubscribe flows, you can review the official documentation on the GoHighLevel help center. The original reference for this guide is available at this GoHighLevel unsubscribe configuration article.

If you are building a broader CRM and automation strategy around GoHighLevel, you may also benefit from expert implementation support. A helpful starting point is the consulting resources at Consultevo, which focuses on optimization and scalable system design.

Summary: Choosing the Right GoHighLevel Unsubscribe Flow

GoHighLevel gives you multiple unsubscribe options so you can balance compliance, user experience, and list health. Use one-step for the simplest and fastest opt-outs, two-step when you want confirmation and more control, and dynamic unsubscribe when you need granular list or category management.

By configuring and testing your unsubscribe flows carefully, you protect your sender reputation, keep subscribers satisfied, and maintain a clean, responsive contact database inside GoHighLevel.

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