How to Use Contact and Opportunity Followers in GoHighLevel

If you work with tools like ClickUp to organize projects, you will appreciate how GoHighLevel simplifies tracking important clients and deals through its followers feature. This guide explains what followers are, how they behave, and how to add or remove them from contacts and opportunities so your team never misses critical updates.

What Are Followers in GoHighLevel?

In GoHighLevel, a follower is a team member who is explicitly attached to a contact or an opportunity so they can stay updated on activity. Followers are especially useful when you want to:

• Assign clear ownership of leads or deals.
• Control who is notified about changes or notes.
• Collaborate across sales, support, and fulfillment teams.

Understanding how followers work on contacts and opportunities is essential for building a predictable workflow in GoHighLevel.

How Followers Work on Contacts in GoHighLevel

Each contact in GoHighLevel has a Followers section where you can manage which users are associated with that contact. These settings influence ownership and the way your automations run.

Default followers on a new contact in GoHighLevel

When you create a new contact manually in GoHighLevel, the system applies standard default behavior:

• The user who creates the contact is automatically added as the first follower.
• That user also becomes the default contact owner.
• Automations that use owner-related conditions can now reference that assigned user.

This default follower ensures that every contact created manually has at least one team member responsible for it inside GoHighLevel.

Manual creation vs. import behavior

The default follower behavior described above applies to contacts created directly from the GoHighLevel user interface. If you import contacts or add them by automation, the system may not assign the same default follower logic, so it is important to review your process and add followers intentionally when needed.

How to Add Followers to a Contact in GoHighLevel

You can add followers to a contact so specific users can track that lead or customer. Follow these steps inside GoHighLevel:

1. Open the contact record you want to manage.
2. Locate the Followers section on the contact page.
3. Click the button or field that allows you to add users.
4. Select one or more users from the list of available team members.
5. Save your changes so the new followers are applied to the contact.

Once added, those followers will be visible in the contact’s Followers list, and they can now be targeted by workflows and notifications in GoHighLevel.

Removing contact followers in GoHighLevel

Sometimes a user no longer needs to track a particular contact. To remove a follower from a contact, you can:

1. Open the contact record.
2. Go to the Followers area.
3. Click the remove or delete icon beside the user’s name.
4. Confirm the removal if prompted.

After you remove a follower, that user will no longer appear in the contact’s follower list and will not be targeted in any owner-based automations tied to that contact in GoHighLevel.

Opportunity Followers in GoHighLevel

Opportunities represent deals or stages in your pipeline, and GoHighLevel lets you attach followers to these records as well. Opportunity followers work similarly to contact followers but are independent from them.

Default opportunity follower behavior

When you create a new opportunity manually in GoHighLevel, the platform applies these defaults:

• The user who creates the opportunity is automatically added as the default follower.
• That user becomes the default opportunity owner.
• This association allows you to build workflows based on opportunity owner and follower status.

This ensures that every opportunity has at least one responsible team member from the moment it is created in GoHighLevel.

Adding followers to an opportunity in GoHighLevel

You can add more followers to an opportunity when additional team members should track a specific deal. To do this inside GoHighLevel:

1. Open the pipeline and select the opportunity card.
2. Find the Followers section within the opportunity details.
3. Click to add a follower.
4. Choose one or more users from your account’s user list.
5. Save or close the opportunity to store the changes.

These additional followers are now linked directly to that opportunity and can be used for filtered views, notifications, and more controlled collaboration in GoHighLevel.

Removing opportunity followers

If a user no longer needs to follow a specific deal, you can remove them from the opportunity:

1. Open the opportunity details.
2. Navigate to the Followers area.
3. Click the remove icon next to the follower you want to delete.
4. Confirm the removal if required.

Once removed, that user will no longer be a follower of the opportunity in GoHighLevel and will not be a target for any subsequent owner-related automations tied to that opportunity.

Best Practices for Using Followers in GoHighLevel

To get the most out of contact and opportunity followers in GoHighLevel, apply these simple best practices:

• Always have at least one follower on important contacts and opportunities so nothing is left unmanaged.
• Align followers with roles such as sales reps, account managers, or support specialists.
• Use followers in automations so that tasks, emails, or notifications go to the right people.
• Clean up followers regularly when team members change roles or leave your organization.

By managing followers intentionally, you keep your pipelines and contact records organized and ensure your GoHighLevel automations are always targeting the proper users.

Learn More About GoHighLevel Followers

This article is based on the official documentation, which you can review directly on the GoHighLevel help center here: Contact and Opportunity Followers in HighLevel.

If you want more implementation strategies, templates, and consulting around GoHighLevel, you can also visit Consultevo for additional resources and services.

By following the steps above, you will be able to configure contact and opportunity followers correctly in GoHighLevel, support your team’s workflow, and maintain reliable ownership across your CRM and pipeline.

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