How to Set Up Conversation AI in GoHighLevel
If you use ClickUp or other project tools to organize client work, you can streamline support by enabling Conversation AI inside GoHighLevel. This guide walks you step-by-step through turning on Conversation AI, assigning it to phone numbers, and managing channels so your automated replies are accurate and reliable.
The instructions below are based on the official documentation for setting up Conversation AI in GoHighLevel and will help you configure it safely in a live account.
Prerequisites for GoHighLevel Conversation AI
Before you enable Conversation AI, make sure the following items are ready in your GoHighLevel account:
- An active GoHighLevel account with admin or similar permissions.
- At least one phone number connected to your sub-account.
- Workspace access to the Conversation AI settings.
When these are in place, you can proceed to enable the feature and choose how the AI will respond in conversations.
Accessing Conversation AI in GoHighLevel
To begin the setup, open your GoHighLevel workspace and navigate to the Conversation AI settings area.
- Log in to your GoHighLevel sub-account.
- Open the main menu and go to Settings.
- Locate and click on Conversation AI in the settings list.
Once you are in the Conversation AI page, you can configure how the system should behave for inbound messages and calls.
Core Conversation AI Settings in GoHighLevel
Inside the Conversation AI area, you can control key options that define how the AI works. The main sections usually include:
- Enable / Disable AI for the sub-account.
- Channel configuration for SMS, calls, and other supported channels.
- Behavior and tone settings for how the AI responds.
- Fallback rules for handing off to a human agent.
These settings allow you to customize Conversation AI so it aligns with your support policies and brand voice in GoHighLevel.
Step-by-Step: Enabling Conversation AI in GoHighLevel
Follow these steps to enable the Conversation AI engine at the account level.
- In the Conversation AI settings page, locate the main toggle or switch for activation.
- Turn the toggle to the On position to enable Conversation AI.
- Review any confirmation prompts or usage notices and accept them if required.
- Click Save or Update to apply the changes.
After saving, Conversation AI is active, but it will not respond on any number until you assign it to specific channels and phone numbers.
Assigning Conversation AI to Numbers in GoHighLevel
To make the AI respond to real customer messages, you must connect it to phone numbers in GoHighLevel.
- Open Settings from the main menu.
- Click on Phone Numbers (or the equivalent section where numbers are managed).
- Select the phone number where you want Conversation AI to answer.
- In the number configuration screen, find the section for Conversation AI or AI Handling.
- Enable the AI for that number and choose the desired channels (for example, SMS, calls, or both).
- Save the phone number settings.
Repeat this process for each number that should use Conversation AI in your GoHighLevel account.
Configuring GoHighLevel Conversation AI Channels
Conversation AI can work across various channels, but you should explicitly choose which ones to activate.
GoHighLevel SMS AI Configuration
To use AI replies for text messages:
- Make sure the phone number supports SMS.
- In the Conversation AI or number settings, enable SMS as an AI channel.
- Define basic rules, for example:
- When AI should reply automatically.
- When to forward the conversation to a human user.
- How quickly the AI should respond.
This ensures that when contacts text your GoHighLevel numbers, the AI can respond consistently within your defined rules.
GoHighLevel Call AI and Voice Handling
If your account supports AI features for calls, configure them as follows:
- Confirm that your number is voice-enabled.
- In the Conversation AI section, enable AI for Calls if available.
- Adjust the behavior for call routing and handoff, such as:
- Transferring to a human agent when the AI cannot resolve the request.
- Ending calls politely when no additional help is required.
Check the official guide at this GoHighLevel Conversation AI help article to verify which voice features are available in your plan.
Defining AI Behavior and Tone in GoHighLevel
To make Conversation AI helpful and on-brand, configure its behavior and style.
- Set the objective: for example, lead qualification, appointment booking, or basic support.
- Choose tone: friendly, professional, or concise, depending on your GoHighLevel audience.
- Add instructions that explain what questions the AI can answer and which topics to avoid.
- Limitations: specify any legal or compliance boundaries that must be respected.
Clear instructions improve the overall quality of AI replies and reduce the need for manual intervention.
Testing Conversation AI in Your GoHighLevel Account
Before going fully live, always test the AI behavior:
- Use a personal phone to send a test SMS to the configured number.
- Review how the AI responds and check for accuracy and tone.
- Test different types of questions to confirm that the AI follows your instructions.
- Verify that the AI hands off to a human when appropriate.
Make adjustments to the Conversation AI settings in GoHighLevel until you are satisfied with the results.
Troubleshooting Conversation AI in GoHighLevel
If Conversation AI is not working as expected in your GoHighLevel workspace, review these common points:
- Confirm that Conversation AI is enabled at the account level.
- Check that the correct phone numbers have AI activated.
- Verify that SMS or call channels are turned on for those numbers.
- Re-read your behavior instructions to ensure they are not confusing or conflicting.
- Consult the official documentation for any feature limits in your plan.
For complex deployments, you can also work with specialized consultants who understand automation, AI, and CRM workflows. A resource like Consultevo can help design and optimize more advanced GoHighLevel setups.
Best Practices for Using Conversation AI in GoHighLevel
To get consistent results from Conversation AI inside your GoHighLevel system, consider these best practices:
- Start small: enable AI on one or two numbers before scaling to all channels.
- Monitor conversations: regularly review transcripts to improve instructions.
- Update prompts: refine the behavior and tone settings as your processes change.
- Respect compliance: ensure your AI usage follows local messaging and privacy rules.
- Train your team: show your staff how AI handoff works so they can respond quickly.
Following these tips will help you maintain a high level of quality and reliability while using Conversation AI in GoHighLevel.
Next Steps
Once Conversation AI is configured and tested, continue to refine your workflows within GoHighLevel. Integrate AI responses with your pipelines, automations, and appointment systems to create a seamless experience for leads and customers. Revisit the Conversation AI settings regularly as your business needs evolve and as new features are added to GoHighLevel.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
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