How to Create a Conversation Form in GoHighLevel Ad Manager
If you use ClickUp to manage tasks and want a simple way to capture leads from ads, setting up a conversation form in GoHighLevel Ad Manager is a powerful option. This guide walks you step by step through creating, customizing, and connecting a conversation form so you can streamline lead capture and follow-up.
The process happens entirely inside the Ads section of your sub-account and lets you build interactive forms that sync directly with your pipelines, workflows, and reporting.
What Is a GoHighLevel Conversation Form?
A conversation form in GoHighLevel is an interactive, chat-style form experience that you can attach to your ad campaigns. Instead of a static form, prospects progress through a series of conversational questions, which improves engagement and completion rates.
Conversation forms can be used to:
- Capture lead details directly from ads
- Qualify prospects with custom questions
- Route leads into workflows and pipelines
- Track submissions for conversion reporting
Accessing Conversation Forms in GoHighLevel Ad Manager
To begin, you need to navigate to the Ad Manager within your sub-account. Conversation forms are created from the Ads section and not from regular funnels or websites.
- Log in to your GoHighLevel account.
- Open the desired sub-account where your ad campaigns are managed.
- From the left-hand menu, click on Ads.
- Inside Ads, locate the Forms or Conversation Forms tab, depending on your interface version.
Once you are on the conversation forms screen, you can create a new form or manage existing ones linked to your ad campaigns.
How to Create a New GoHighLevel Conversation Form
Creating a new form involves choosing the conversation form type and defining the basic details that will appear in your ad workflow.
- In the Ads section, click on Create or New Conversation Form.
- Enter a clear Form Name so you can identify it later in reports and workflows.
- Select the relevant Ad Account or source if prompted.
- Click Continue or Save to move into the form editor.
After the base form is created, you will use the editor to build the questions, logic, and settings that define the user experience.
Configuring GoHighLevel Conversation Form Questions
The heart of any conversation form in GoHighLevel is the question flow. You can add multiple question types to collect the data you need.
Common Question Types in GoHighLevel Forms
Within the form editor, you can usually add these question types:
- Short Answer – for names, simple text replies, or brief info
- Email – to collect a prospect's email address
- Phone – to capture mobile or landline numbers
- Multiple Choice – for selections such as services, budgets, or timeframes
- Dropdown – to present a list of structured options
- Yes/No – for quick qualification questions
Adding and Editing Questions in GoHighLevel
- In the conversation form editor, click Add Question.
- Choose the Question Type from the available options.
- Enter the Question Text that will appear in the conversation.
- Configure Validation or Required settings, if available.
- For multiple choice or dropdown questions, add each Option individually.
- Repeat the process to add all questions needed for your lead flow.
Keep questions short, relevant, and ordered logically so the conversation feels natural and effortless for the user.
Customizing the GoHighLevel Conversation Experience
Beyond basic questions, GoHighLevel conversation forms can be styled and configured to match your brand and lead capture strategy.
Branding and Appearance
Depending on your version of the editor, you may be able to adjust:
- Form title and description that show at the start of the conversation
- Colors for buttons or chat bubbles
- Display images or icons to enhance the visual experience
Align these settings with your existing brand assets so users have a consistent experience from ad click to form submission.
Form Logic and User Flow in GoHighLevel
Some implementations of GoHighLevel conversation forms also allow you to add conditional logic to control question order based on previous answers.
Examples of logic you might use:
- Show a budget question only after a user selects a specific service.
- Skip detailed qualification questions if a user answers "No" to an initial filter question.
- Route high-intent answers to a different follow-up process.
Use logic to keep the conversation short for most users while collecting more detail when it truly matters.
Connecting a GoHighLevel Conversation Form to Ads
Once your conversation form is configured, you need to attach it to the correct ad campaign or ad set so that users see it when they click your ad.
- Navigate back to the Ads area in your GoHighLevel sub-account.
- Open the specific Campaign or Ad Set where you want to use the conversation form.
- In the ad creation or editing screen, look for the Lead Form or Conversation Form section.
- Select your newly created conversation form from the dropdown list.
- Save or publish the ad to activate the form connection.
After publishing, any user who interacts with that ad and reaches the form will experience the conversational flow you designed.
Managing GoHighLevel Conversation Form Leads
Leads captured through conversation forms can be used across your CRM, pipelines, and automation inside GoHighLevel.
Viewing Submissions
To review form responses:
- Go to your sub-account dashboard.
- Open the Contacts or Opportunities area, based on your setup.
- Filter by the campaign, tag, or source associated with the conversation form.
- Open individual contact records to see detailed question responses.
Automating Follow-Up in GoHighLevel
Use workflows and triggers to automate what happens after a conversation form is submitted.
- Trigger a workflow when a contact is created from a specific ad source.
- Automatically assign contacts to a sales pipeline stage.
- Send confirmation emails or SMS messages based on answers.
- Notify your team via email or internal notifications.
By combining conversation forms with workflows, you can build a fully automated lead nurture system.
Best Practices for GoHighLevel Conversation Forms
To get the most from your forms, follow these best practices:
- Keep it concise: Ask only the questions needed to qualify and contact the lead.
- Front-load value: Explain how users benefit by completing the form.
- Test variations: Create multiple forms for different offers or audiences.
- Monitor performance: Track completion and conversion rates in your Ads reporting.
Regularly review performance data and refine questions, order, and wording based on real user behavior.
Additional GoHighLevel Resources
For more implementation ideas, strategy help, and advanced automation tips around GoHighLevel and related tools, you can explore expert resources at Consultevo.
To see the original support reference on which this guide is based, review the official documentation at GoHighLevel Help Center: How to Create a Conversation Form in Ad Manager.
By following the steps above and using conversation forms strategically, you can create a more engaging ad experience, capture higher-quality leads, and fully leverage the capabilities of GoHighLevel inside your ad workflows.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
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