How to Convert a Marketing Template into a Utility Template in GoHighLevel

If you work across tools like ClickUp and GoHighLevel, keeping your workflows clean and reusable is essential. This guide explains how to turn any marketing email template into a utility template using the Template Rewriter inside GoHighLevel so you can standardize your automations and speed up implementation.

The process happens directly inside the email builder, allowing you to reuse proven content structures for multiple campaigns, clients, or internal operations without recreating everything from scratch.

What Is a Utility Template in GoHighLevel?

In GoHighLevel, a marketing template is typically designed for a specific promotion, campaign, or broadcast. A utility template, on the other hand, is meant for reusable, functional purposes inside workflows, such as:

• Standardized notification emails
• Appointment confirmation or reminder messages
• System and automation alerts
• Reusable layout and content structures

By converting a marketing template into a utility template, you keep your layout, branding, and core design while repurposing the content for multiple use cases, helping you scale more efficiently.

Accessing the Template Rewriter in GoHighLevel

The Template Rewriter is a built-in feature of the email builder in GoHighLevel. It helps you quickly refactor an existing email template so it can be repurposed for other scenarios without manually changing every line of text.

To access the Template Rewriter:

1. Open your GoHighLevel account and go to the Marketing section.
2. Navigate to Emails and open the specific marketing template you want to convert.
3. Once the email builder opens, locate the option for the Template Rewriter tool. This is typically available in the email editor interface for that template.

From here, you are ready to configure how the original content should be transformed into a more generalized utility version.

Preparing a Marketing Template for Conversion in GoHighLevel

Before running the Template Rewriter, it helps to prepare the marketing template so the rewritten output is clean and accurate. Inside GoHighLevel, review your existing email for:

• Highly promotional or time-sensitive copy that should not appear in a utility email
• References to one-time offers, specific dates, or unique coupon codes
• Overly branded language that is not suitable for system or utility messages

Clarifying what should remain (layout, structure, key blocks) and what should change (headline, body copy, call to action) improves the quality of the rewritten template and minimizes manual editing afterward.

Step-by-Step: Convert a Marketing Template to a Utility Template in GoHighLevel

Use the steps below to complete the conversion process from a marketing template into a reusable utility template using the Template Rewriter.

Step 1: Open Your Existing Marketing Email in GoHighLevel

1. Log into your GoHighLevel dashboard.
2. Go to Marketing > Emails.
3. Locate the marketing template you want to convert.
4. Click to open it in the email builder editor.

Make sure this is the final or near-final version of the marketing email you want to turn into a utility template, so the underlying design is stable.

Step 2: Launch the Template Rewriter

1. Inside the email editor in GoHighLevel, find the control for Template Rewriter.
2. Click to open the Template Rewriter panel or dialog.
3. Review any options presented, such as the purpose or style of the rewritten template.

This tool analyzes the current content of your marketing email and prepares to generate an updated version better suited for utility uses.

Step 3: Define the Utility Use Case

To guide the Template Rewriter inside GoHighLevel, clearly define what type of utility template you want to create. Common use cases include:

• Appointment confirmations and reminders
• Onboarding sequences or welcome messages
• Internal notifications for your team
• Recurring campaign frameworks that will be reused across clients

Specify in the configuration or prompt fields (if available in your account) what the new template should do. For example, you might indicate that the template will be used as a generic reminder email rather than a one-time promotion.

Step 4: Run the Template Rewriter in GoHighLevel

1. Confirm your settings or prompt for the Template Rewriter.
2. Click the button to start the rewriting process.
3. Allow GoHighLevel to process your existing marketing content and generate a new utility-focused version.

Once completed, the email builder will show the updated content while preserving your original design structure, blocks, and styling as much as possible.

Step 5: Review and Edit the Utility Template

After the Template Rewriter in GoHighLevel finishes, carefully review the output:

• Check the subject line and preview text to make sure they match the utility purpose.
• Verify that time-limited offers, specific prices, or launch details have been removed or generalized.
• Confirm that links, buttons, and calls to action are relevant to the new use case.
• Ensure branding, tone, and compliance language still meet your organization’s standards.

Make any necessary edits directly in the email builder until the utility template is ready for reuse in automations, workflows, or multiple campaigns.

Step 6: Save and Reuse the Utility Template

1. Once you are satisfied with the new version, save it as a utility template in GoHighLevel.
2. Give it a clear, descriptive name that reflects its function (for example, “Utility – Appointment Reminder” or “Utility – Internal Notification”).
3. Assign it to relevant folders or categories so team members can locate it easily.

You can now insert this utility template into workflows, automations, or additional campaigns without rebuilding the entire email each time.

Best Practices for Utility Templates in GoHighLevel

To get the most value out of the Template Rewriter and your new utility templates, follow these recommendations:

• Keep language evergreen: Avoid specific dates, one-time promotions, or temporary offers in utility templates.
• Use dynamic fields: Insert personalization tokens where appropriate so your utility templates stay flexible across audiences.
• Standardize branding: Make sure logo placement, colors, and fonts match your brand guidelines for consistent presentation.
• Test across devices: Preview the converted template on desktop and mobile to confirm readability and layout.
• Document your library: Maintain a simple reference list or SOP so your team knows which GoHighLevel utility template to use for each scenario.

Additional Resources for GoHighLevel Users

If you want to see the original instructions and features described by the platform, review the official guide here: How to convert a marketing template into a utility template using the Template Rewriter.

For broader strategy on systems, automations, and implementation around tools like GoHighLevel, you can explore additional resources and consulting services at Consultevo.

By learning how to convert a marketing template into a utility template using the Template Rewriter in GoHighLevel, you can save time, keep your communications consistent, and build a scalable library of reusable assets that support every stage of your client and customer journey.

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