How to Create a Brand Board in GoHighLevel

If you manage multiple clients across platforms like ClickUp and GoHighLevel, keeping branding consistent is crucial. A brand board stores each client’s logos, colors, and fonts in one place so you can quickly apply the right look to funnels, emails, and websites without guessing.

This guide walks you through creating and managing a brand board in GoHighLevel so your entire team can follow the same visual standards for every client account.

What Is a Brand Board in GoHighLevel?

A brand board in GoHighLevel is a centralized space where you store the visual identity for a business or client. It keeps the essential brand elements easy to access whenever you build or update campaigns.

Typical items you will keep on a brand board include:

• Primary and secondary logos
• Brand color palette with hex codes
• Font families and weights
• Optional supporting graphics, icons, or patterns

By setting this up once, you avoid searching for files or asking clients for the same assets repeatedly. It also helps every GoHighLevel user in your agency stay on-brand.

Where to Find the Brand Board in GoHighLevel

Before you can add any brand assets, you need to know where the brand board lives inside your GoHighLevel account. The feature is located at the agency level.

To access it:

1. Log in to your GoHighLevel agency dashboard.
2. From the left-hand navigation, locate your agency-level settings area.
3. Look for an option labeled Branding or Brand Settings that opens the brand board configuration screen.

Once you have the brand board open, you can begin uploading and organizing your client’s visual identity details.

Step-by-Step: Create a Brand Board in GoHighLevel

Follow these steps to set up a new brand board for a client in GoHighLevel.

Step 1: Prepare Your Brand Assets

Before entering anything into the GoHighLevel interface, gather the following brand materials:

• High-resolution logo files (PNG or SVG recommended)
• Any logo variations (horizontal, stacked, icon-only, white versions, etc.)
• Official brand colors and their hex codes (for example, #1A73E8)
• Primary and secondary fonts (names, weights, and their usage rules)

Having everything ready will make it faster to complete the brand board in one session.

Step 2: Add Basic Brand Information

Inside the GoHighLevel brand board screen, begin by entering the core brand details:

1. Brand or company name – the official business or client name.
2. Short description – optional, but helpful for internal notes about the brand tone or style.
3. Contact or owner reference – useful if you manage many GoHighLevel accounts and need to remember who the brand belongs to.

These fields help you quickly identify the correct brand board when you are working with multiple clients.

Step 3: Upload Logos to the GoHighLevel Brand Board

Next, upload your logo files to the brand board area.

1. Click the logo upload section or button.
2. Select your primary logo file from your computer.
3. Repeat for any alternate logo versions, such as dark, light, or icon-only versions.

Use clear file names or labels so any GoHighLevel user knows which logo version is recommended in different situations (for example, “Primary Full Color” vs. “White Horizontal”).

Step 4: Define Brand Colors in GoHighLevel

Consistent colors are a key part of branding. To define your colors:

1. Locate the Colors or Brand Colors section of the brand board.
2. Add each color using its hex code, such as #000000 or #FFFFFF.
3. Label each color with a simple name, such as Primary, Accent, or Background.

When you later design pages and emails in GoHighLevel, you can easily copy these hex codes from the brand board to ensure every element reflects the correct palette.

Step 5: Set Brand Fonts in GoHighLevel

Fonts help define personality and readability across your GoHighLevel assets. Here is how to record them:

1. Go to the Typography or Fonts area in the brand board.
2. Enter the name of the primary font used for headlines.
3. Enter the secondary font used for body text or supporting content.
4. Include any notes such as font sizes, weights, or where each font should be used.

These notes guide designers and team members who work in builders within GoHighLevel so they consistently match the client’s approved type styles.

How to Use the GoHighLevel Brand Board in Your Workflows

Once your brand board is complete, you can reference it every time you create or update marketing assets for that client.

Apply the Brand Board to Funnels and Websites

When you are building landing pages, funnels, or full websites inside GoHighLevel:

• Use the stored logo files for headers, footers, and hero sections.
• Copy hex codes from the brand board for buttons, backgrounds, and text.
• Follow the listed fonts to keep headings and body copy on-brand.

This reduces guesswork and ensures pages look like part of the same cohesive brand system.

Use Brand Guidelines in Emails and Automations

Emails created in GoHighLevel should also follow your brand board:

• Insert the primary logo in email headers or signatures.
• Match button colors and link colors to the defined brand palette.
• Keep font choices consistent with the brand board typography.

Any automation that sends emails or SMS messages can then reflect the same brand visuals and tone, creating a unified experience for subscribers.

Tips for Managing Multiple Brand Boards in GoHighLevel

If you are an agency or service provider using GoHighLevel for many clients, brand boards become even more important.

• Use clear naming conventions so you can instantly recognize each client’s brand board.
• Update assets regularly when clients change logos, colors, or fonts.
• Document access rules so your team knows who can edit the brand boards and who should only view them.

Keeping brand boards organized will save significant time when launching new campaigns and reduce visual inconsistencies across client projects.

Learn More About GoHighLevel Brand Features

If you want a deeper look at the official documentation for brand boards in GoHighLevel, you can review the original guide here: How to create a brand board.

For agencies seeking strategic help with configuring and optimizing GoHighLevel for multiple brands, you can also visit Consultevo for implementation support and best-practice guidance.

By setting up and maintaining a detailed brand board in GoHighLevel, you ensure every funnel, email, and asset reflects the right identity, strengthens brand recognition, and delivers a consistent experience across all marketing channels.

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