Create Audiences in GoHighLevel

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How to Create Custom Audiences in GoHighLevel Ad Manager

If you manage marketing in ClickUp or any other project platform, you can streamline your ad targeting by setting up custom audiences directly inside GoHighLevel. This guide walks you step by step through creating, editing, and managing custom audiences in the Ad Manager so your campaigns reach the right people at the right time.

The process in GoHighLevel is simple once you understand where each setting lives and how audience rules work. Follow the instructions below to build highly targeted lists from your CRM data and use them across your ad campaigns.

Accessing Ad Manager in GoHighLevel

Before you can create a custom audience, you need to open the Ad Manager area inside GoHighLevel.

  1. Log in to your GoHighLevel account.
  2. From the left-hand sidebar, click Marketing.
  3. Select Ad Manager from the submenu.

Once you are in Ad Manager, you will see navigation tabs for campaigns, ad sets, and audiences. You will use the Audiences tab for the steps below.

Create a New Custom Audience in GoHighLevel

Use the dedicated audiences area in GoHighLevel to create a new targeted list of contacts for your ad campaigns.

  1. In Ad Manager, click the Audiences tab.
  2. Click the Create Audience or New Audience button (wording may vary slightly by interface version).
  3. Choose Custom Audience from the options presented.

After selecting the custom audience type, you will see a configuration panel where you define your data source and filter rules.

Choose Your Custom Audience Source in GoHighLevel

GoHighLevel lets you define custom audiences based on CRM contact data and behavior. From the audience creation panel, choose the data source you want to use. Common options include:

  • All contacts in your GoHighLevel account.
  • Contacts with specific tags.
  • Pipeline or opportunity-based contacts.
  • Contacts who interacted with certain campaigns or workflows.

Select the relevant source so the platform knows which pool of contacts to filter when building your audience.

Configure Audience Filters in GoHighLevel

Once the source is set, apply filters to narrow down the audience. The filter builder in GoHighLevel lets you combine multiple conditions using AND/OR logic.

Common filter criteria in GoHighLevel

  • Contact details: email, phone, city, state, country.
  • Lifecycle status: lead, opportunity, customer.
  • Tags: interests, product purchased, event attended.
  • Pipeline information: stage, pipeline name, status.
  • Engagement: email opened, link clicked, appointment booked.

Steps to add filters

  1. Click Add Filter.
  2. Select the field you want to filter by (for example, Tag).
  3. Choose a condition (such as contains or equals).
  4. Enter the value (for example, the tag name).
  5. Repeat the process to include additional filters as needed.

Use AND logic to require multiple conditions at the same time, or OR logic to include contacts who match any of several conditions. This flexibility in GoHighLevel lets you build very specific custom audiences from your existing database.

Name and Save Your GoHighLevel Custom Audience

When your filters are in place, give your custom audience a clear, descriptive name so you and your team can recognize it later.

  1. Locate the Audience Name field.
  2. Enter a descriptive name, such as Warm Leads – Last 30 Days.
  3. Optionally, add a brief description if the interface offers a notes field.
  4. Click Save or Create Audience.

GoHighLevel will now process the rules and generate the audience list from your contact base. Depending on the size of your database, initial population can take a short time to complete.

Use Your GoHighLevel Audiences in Ad Campaigns

After saving, your custom audiences become available wherever GoHighLevel allows you to select an audience for ads.

  1. Go to the Campaigns section in Ad Manager.
  2. Create a new campaign or edit an existing one.
  3. In the ad set or targeting section, locate the Audience dropdown.
  4. Choose the custom audience you just created from the list.

This makes it easy to run campaigns to highly segmented groups, such as re-engagement audiences, past buyers, or prospects in particular stages of your funnel.

Edit or Update Existing Audiences in GoHighLevel

You can modify custom audiences at any time to adjust your targeting as your strategy evolves.

  1. Return to Ad Manager > Audiences.
  2. Find the audience you want to edit.
  3. Click the Edit icon or option next to that audience.
  4. Update filters, naming, or other settings as needed.
  5. Save your changes.

GoHighLevel will reprocess the updated rules and refresh the audience membership. Changes can affect any campaigns currently using that audience, so review your active ads after major updates.

Best Practices for GoHighLevel Custom Audiences

To get the most from custom audiences in GoHighLevel, keep the following practices in mind:

  • Use clear naming conventions so team members immediately understand who is included in each audience.
  • Keep audiences focused by limiting each one to a single primary purpose (for example, webinar registrants, new leads, or recent buyers).
  • Review performance of campaigns by audience segment to identify which custom audiences deliver the best results.
  • Regularly refresh rules to reflect new tags, pipelines, or engagement events you add inside GoHighLevel.

Where to Learn More About GoHighLevel Audiences

For deeper technical details and the most current interface screenshots, review the official GoHighLevel documentation on custom audiences in Ad Manager here: Create Custom Audiences in Ad Manager.

If you need strategic help designing audience structures, funnel logic, or multi-channel campaigns around GoHighLevel, you can also consult specialists at Consultevo for implementation support.

By following the steps in this guide and refining your segments over time, you can turn your CRM data inside GoHighLevel into powerful, reusable custom audiences that drive more relevant ads and stronger campaign performance.

Need Help With ClickUp?

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