Create Facebook Forms in GoHighLevel

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Create Facebook Forms in GoHighLevel (Ads Manager Guide)

Connecting Facebook lead ads to your CRM is just as important as managing tasks in ClickUp. In this guide, you will learn how to create and configure a Facebook lead form in Meta Ads Manager and then sync it correctly with GoHighLevel so your leads flow straight into your pipeline.

This walkthrough follows the official Meta Ads Manager flow and mirrors the process used in the original documentation. By the end, you will have a working Facebook form that can be used with GoHighLevel for lead capture and automation.

Before You Start GoHighLevel Integration

Before creating a form and connecting it to GoHighLevel, make sure you have the following in place:

  • An active Facebook Business Page with admin access.
  • Access to Meta Ads Manager (Facebook Ads Manager).
  • A verified domain, if needed for your ad account.
  • A GoHighLevel account with permissions to manage integrations and sub-accounts.

Also confirm that you are logged into the correct Facebook profile that owns or manages the Page and ad account you want to use.

Step 1: Open Meta Ads Manager for GoHighLevel Leads

To start the lead form creation that will later be connected to GoHighLevel, you must begin inside Meta Ads Manager:

  1. Navigate to Meta Ads Manager and select the right ad account.
  2. Click the green Create button to start a new campaign.
  3. Choose the Leads objective so Facebook will allow you to create an instant form.
  4. Click Continue to move to campaign setup.

Using the Leads objective is required for the instant form type that syncs well with GoHighLevel.

Step 2: Configure the Campaign for GoHighLevel Lead Capture

Next, configure your campaign settings before moving to the ad level where the form is created:

  1. Name your campaign clearly, such as “Local Service Leads – GoHighLevel”.
  2. Confirm or set your Special Ad Categories if your offer falls into areas like credit, employment, or housing.
  3. Enable or disable A/B testing as needed.
  4. Set your campaign budget (daily or lifetime) based on your strategy.

After reviewing these options, click Next to move from the campaign level to the ad set level.

Step 3: Set Up Ad Set for GoHighLevel Facebook Leads

The ad set is where you define your lead method, audience, placements, and schedule:

  1. In the Conversion section, select Instant forms as the lead method.
  2. Choose the correct Facebook Page that will host the form.
  3. Define your budget and schedule or use campaign-level budget if configured.
  4. Build your audience with location, age (if applicable), and interests.
  5. Select placements (Advantage+ placements or manual placements) depending on strategy.

Instant forms are crucial for direct lead generation that can be pushed into GoHighLevel via the Facebook integration or webhooks.

Step 4: Create the Ad and Facebook Form for GoHighLevel

Now move to the ad level, where the Facebook lead form itself is created:

  1. Under Ad, choose your Facebook Page again to ensure consistency.
  2. Select the Ad setup type (e.g., single image or video).
  3. Upload your creative assets (image or video) and add your primary text, headline, and description.
  4. Choose a call-to-action button such as Sign Up or Get Quote.

Below the ad creative, you will see the Instant form section where you can create or select a form that will be associated with GoHighLevel later on.

Step 5: Build the Instant Form for GoHighLevel

Click Create Form in the instant form section to open Facebook’s form builder. Follow these steps:

  1. Form type: Choose between More volume (shorter, easier form) or Higher intent (adds a review step).
  2. Intro: Add a compelling headline and use image and body text to explain your offer.
  3. Questions:
    • Keep default fields like Full name and Email, and optionally Phone number.
    • Add any custom questions needed for your GoHighLevel workflows, such as service type or preferred date.
  4. Privacy:
    • Include a link to your website privacy policy.
    • Add any custom disclaimers if required in your industry.
  5. Completion: Configure the thank-you screen with a clear message and optional button that links to your site.

Once everything looks correct, click Publish to finalize the form. After publishing, the form will be available in your ad and can be used as a data source for GoHighLevel.

Step 6: Publish the Campaign for GoHighLevel Lead Flow

When your instant form is finalized:

  1. Double-check the campaign, ad set, and ad configurations.
  2. Confirm the correct Page and instant form are selected.
  3. Click Publish in Meta Ads Manager.

Your Facebook lead ad with an instant form is now live and ready to connect with GoHighLevel so leads can be captured automatically.

Connect Facebook Forms to GoHighLevel

With your instant form in place, you can now integrate it with GoHighLevel so new leads go straight into your CRM pipelines, triggers, and automations:

  • In your GoHighLevel sub-account, go to Settings > Integrations.
  • Locate the Facebook integration section.
  • Connect your Facebook account and select the Page and form you just created.
  • Map the Facebook form fields to contact fields in GoHighLevel such as name, email, and phone.

Once mapped correctly, any new submission on the Facebook instant form will automatically appear as a contact inside GoHighLevel, where you can trigger workflows, pipelines, and follow-up campaigns.

Troubleshooting GoHighLevel Facebook Forms

If leads are not appearing in GoHighLevel after form submissions:

  • Verify that the correct Facebook Page is connected in GoHighLevel.
  • Check that the form selected in GoHighLevel matches the one used in your live ad.
  • Confirm that user permissions for the Facebook profile include access to the Page and ad account.
  • Review field mappings to ensure required data is being passed.

For deeper optimization of your funnels, you can also consult agencies and resources that specialize in automation and CRM setups, such as Consultevo.

Official Facebook and GoHighLevel Resources

To stay aligned with the most current Meta interface and GoHighLevel capabilities, always keep an eye on official guides and support articles. You can review the original step-by-step instructions used for this how-to directly on the source documentation here: How to create a Facebook form in Ad Manager.

By following the process in this article and combining it with your GoHighLevel automations, you can build a streamlined Facebook lead generation system that consistently feeds your CRM with fresh, high-intent prospects.

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