Create Google Search Ad Campaigns in GoHighLevel
Managing ads alongside your CRM and ClickUp-style workflows is easier when everything lives in one place. In this guide, you will learn step-by-step how to create, configure, and launch a Google Search ad campaign directly inside GoHighLevel using the built-in Ads dashboard.
This tutorial follows the same workflow used in the official platform documentation and will help you move from no campaign to a fully configured Google Search ad that is ready to serve.
Prerequisites for Using GoHighLevel with Google Ads
Before you build a new campaign, make sure your GoHighLevel account is properly connected to Google Ads. Without these basics, you will not see the correct options inside the Ads section.
- An active Google Ads account with billing set up
- Admin or appropriate permissions inside the Google Ads account
- An active GoHighLevel sub-account where you will run the ads
- Google Ads integration connected inside GoHighLevel
If the integration is not complete, go to your account settings and connect Google using the Ads integrations area first. When that is done correctly, you will be able to see and manage campaigns directly from the platform.
Accessing the GoHighLevel Google Ads Dashboard
To start creating a new campaign, you first need to access the ads dashboard inside GoHighLevel. This is where all your Google campaigns can be viewed and managed.
- Log in to your GoHighLevel account.
- Switch to the correct sub-account where you want the campaign to run.
- From the left-side navigation, click on Marketing or the Ads area, depending on your menu layout.
- Select the Google Ads tab to open the dedicated dashboard for your search campaigns.
On this screen you will see your existing campaigns, performance metrics, and the option to create a new Google Search campaign.
Start a New Google Search Campaign in GoHighLevel
Once you are in the Google Ads section of GoHighLevel, you can begin the campaign creation process.
- Click the Create Campaign button (or similar option such as New Campaign).
- When prompted to choose a campaign type, select Search to build a Google Search ad campaign.
This will launch a multi-step flow where you set your campaign goals, budget, targeting, and ads.
Configure Campaign Settings in GoHighLevel
The first few steps focus on your high-level Google Search campaign settings. Take your time with each field to align the configuration with your marketing objectives.
Set the Campaign Objective in GoHighLevel
At the start of the flow, you are asked to choose your main goal. Depending on the interface version, typical objectives include:
- Leads or conversions
- Website traffic
- Phone calls
Pick the objective that best matches your strategy. This helps guide Google Ads optimization and the type of conversions you will track.
Name Your Google Search Campaign
The next critical detail is your campaign name inside GoHighLevel. Use a descriptive convention that includes:
- Offer or product name
- Location or region
- Campaign type (for example, Search)
A clear name makes it easier to manage multiple campaigns on the Google Ads side and within the GoHighLevel dashboard.
Choose Locations and Languages
After naming, define your campaign’s target audience geography and language:
- Select the countries, regions, cities, or radius that you want your ads to reach.
- Set the language or languages that match your potential customers.
Targeting accurately will prevent wasted ad spend and keep your reporting in GoHighLevel clean and actionable.
Set Budget and Bidding in GoHighLevel
Budget and bidding are key performance levers. In this section you will normally configure:
- Daily budget – the average amount you want to spend each day.
- Bidding strategy – for example, maximize clicks, maximize conversions, or target CPA (depending on your Google Ads configuration).
Enter a realistic daily budget that aligns with your client or internal goals and ensure your bidding strategy fits your objective.
Create Ad Groups and Keywords in GoHighLevel
After high-level settings, the flow moves to ad groups and keyword configuration, all managed from inside GoHighLevel but pushed to Google Ads.
Build Ad Groups for Your Structure
Ad groups organize your keywords and ads by theme or intent. In this step:
- Create at least one ad group name that reflects a specific service or offer.
- Optionally create multiple ad groups if you want to separate brand terms, generic terms, and competitor terms.
This structure helps keep ad copy aligned with the keywords you are bidding on.
Add Relevant Keywords in GoHighLevel
Now enter your target search terms for each ad group:
- Type or paste the keywords that your ideal customers use on Google.
- Use different match types if available, such as broad match, phrase match, or exact match.
- Focus on high intent phrases that clearly show commercial intent.
Good keyword selection is essential for performance and you will be able to review results later in the GoHighLevel reporting views.
Write Google Search Ads Inside GoHighLevel
With the structure and keywords ready, the next step is to write compelling search ads that will display on Google when users search for your chosen terms.
Craft Headlines and Descriptions
Each ad is composed of multiple text elements. In the GoHighLevel interface you will typically fill out:
- Headlines – short, attention-grabbing lines that include your main keyword and offer.
- Descriptions – longer lines that highlight benefits, features, and calls to action.
- Final URL – the landing page where users will arrive after clicking your ad.
Make sure your ad copy is relevant to the keywords of each ad group so that Google can reward you with better quality scores and lower costs.
Review Ad Previews in GoHighLevel
Most implementations show a live preview of how your Google Search ads will look on desktop and mobile. Use this preview to:
- Check for spelling or grammar issues.
- Confirm that your key benefits are visible.
- Verify the display paths and final URL.
When you are satisfied with each ad, move on to the final review step.
Review and Launch Your Campaign from GoHighLevel
At the end of the creation flow, GoHighLevel provides a summary of your campaign to check before launching.
- Review objective, locations, language, and budget.
- Ensure ad groups and keywords are correct and aligned with your targeting strategy.
- Double-check ad headlines, descriptions, and landing page URLs.
- Click Publish or Launch to send the campaign to Google Ads for approval.
Once launched, Google will review your ads for policy compliance. When approved, they will start serving and you will be able to monitor performance from within the platform.
Monitor and Optimize Google Search Ads in GoHighLevel
After launch, your work continues with ongoing optimization, all accessible from the same dashboard.
- Track metrics such as impressions, clicks, conversions, and cost per conversion.
- Pause or adjust underperforming keywords or ads.
- Increase budgets on winning campaigns that deliver strong results.
Because all of this is managed from GoHighLevel, you can also align your ad performance with CRM data, pipelines, and automations.
Helpful Resources for GoHighLevel Users
For deeper platform strategy around ads, funnels, and automations, you can explore additional resources and services at Consultevo, a site focused on implementation and optimization for agencies and businesses.
To see the original step-by-step support documentation for this process, you can visit the official help article at GoHighLevel Google Search campaign guide.
By following the steps in this article, you can reliably create, configure, launch, and manage a Google Search ad campaign from inside GoHighLevel, keeping your advertising closely tied to your funnels, follow-up, and overall CRM strategy.
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