Getting Started with GoHighLevel Products

If you are moving from tools like ClickUp into a full marketing and sales platform, learning how to set up products in GoHighLevel is a key first step. This guide walks you through creating and selling products using product collections, pricing options, and checkout pages inside your account.

The process is designed so you can quickly configure one-time or recurring charges, group products into collections, and start collecting payments without custom code.

Overview of Product Selling in GoHighLevel

Before creating your first item, it helps to understand how product selling is structured in GoHighLevel. The system revolves around three main components:

• Products – Individual items or services you sell.
• Product collections – Groups of related products presented together.
• Checkout pages – Branded pages where customers complete their purchase.

You configure products and collections in the same area, then connect them to a checkout page so buyers can enter payment details securely.

Accessing Products in GoHighLevel

To start using the product features inside GoHighLevel, log in to your account and open the correct sub-account where you want to accept payments.

1. From the left-hand navigation, go to the section where products and payments are managed.
2. Locate the option to view or manage Products or Product Collections.
3. Open this area to see existing items or start creating new ones.

This is the central hub for configuring pricing, organizing what you sell, and linking products to checkout pages.

Create a New Product in GoHighLevel

Use the built-in product editor in GoHighLevel to define what you are selling, how it is billed, and how it appears to customers.

Step 1: Add Basic Product Details

1. Click the option to Add Product or New Product.
2. Enter a descriptive product name so it is easy to recognize internally and on checkout pages.
3. Optionally, add a clear description of what is included, any deliverables, and key benefits.
4. Upload an image or icon if available to help customers quickly identify the product.

Short, descriptive names and concise descriptions make it easier for customers to understand what they are buying.

Step 2: Configure Pricing and Billing

Inside the product editor, you can define how the item will be charged. GoHighLevel supports different payment structures to fit various offers.

• One-time payment – Charge a single amount for lifetime or fixed-term access.
• Recurring subscription – Charge customers on a schedule (for example monthly or yearly).
• Free product – Offer a product without collecting payment (such as a lead magnet or bonus item).

For each pricing option, set:

• The price amount.
• The currency (for example USD, EUR, etc.).
• The billing interval for recurring plans (such as monthly or annually).
• Any trial period if available for subscription-style products.

Confirm that your payment gateway is already connected in your account so charges can be processed successfully when customers purchase this product.

Organize Products with GoHighLevel Product Collections

Product collections let you group related items together so customers can see multiple options on one checkout experience. This is useful for bundles, tiered plans, or offering upgrades.

Step 3: Create a Product Collection

1. From the products area, choose Product Collections.
2. Click to create a New Collection.
3. Give the collection a clear name, such as “Website Packages” or “Coaching Plans”.
4. Add a short description to explain what types of products are included.

The collection name is visible to customers on the checkout page, so use language that clearly communicates what they are choosing from.

Step 4: Add Products to the Collection

1. Inside the collection editor, use the option to Add Product or select from existing products.
2. Choose one or more products you have already created.
3. Arrange the order in which the products appear, if the interface allows sorting.
4. Save the collection when finished.

You can create multiple collections for different audiences, segments, or funnels, then connect each to its own checkout page.

Build a GoHighLevel Checkout Page for Your Products

Once you have products and collections, the next step is to create the checkout page your customers will actually see. GoHighLevel lets you generate checkout pages that connect directly to your payment gateway.

Step 5: Create or Edit a Checkout Page

1. Navigate to the checkout or payments section of your sub-account.
2. Select the option to create a New Checkout Page or edit an existing one.
3. Give the checkout page a specific name, such as the campaign or offer name.
4. Choose the layout or template if templates are available.

The goal is to keep the checkout page clean and focused on driving the purchase, with minimal distractions.

Step 6: Attach a Product Collection to the Checkout Page

1. While editing the checkout page, look for the settings to connect a Product Collection.
2. Select the collection you created earlier.
3. Confirm that the products displayed are correct and have the right pricing.
4. Save or publish the checkout page.

When customers open this checkout URL, they will see all products in the attached collection and can choose the one they want to purchase.

Customize the GoHighLevel Checkout Experience

To increase conversions, configure the checkout experience so it matches your brand and reduces friction during payment.

• Branding – Add your logo, brand colors, and styling if available in the editor.
• Form fields – Collect only the information you truly need to complete the transaction.
• Order summary – Make sure the product name, price, and billing terms are clear.
• Confirmation – Customize the confirmation message or redirect URL after purchase.

Always preview the checkout page from a customer perspective before sending traffic to it.

Test and Launch Your GoHighLevel Products

Running a quick test reduces the risk of payment errors or confusion once buyers start visiting your checkout page.

Step 7: Run a Test Purchase

1. Open the checkout page URL in a private browser window.
2. Select a product from the collection and proceed to checkout.
3. Enter test payment details as allowed by your payment gateway settings.
4. Confirm that the order completes and you see the correct confirmation message.

Check inside your GoHighLevel account that the order or subscription appears properly so you can track revenue and customer status.

Step 8: Share the Checkout Link

1. Copy the live checkout page URL.
2. Add it to funnels, emails, SMS campaigns, or ads.
3. Monitor performance and, if needed, adjust your product collections or pricing to improve results.

Because products, collections, and checkouts are managed in one system, you can update offers quickly without rebuilding entire funnels.

Additional Resources for GoHighLevel Users

To go deeper into product setup and checkout configuration, you can review the official documentation from the platform. The original guide on which this how-to is based is available here: Getting Started: Create & Sell Products.

If you need strategic help implementing product offers, funnels, or automations around your checkout pages, you can also visit Consultevo for specialized consulting and implementation services.

By following the steps above, you can configure products, create product collections, and publish checkout pages in GoHighLevel so you are ready to sell services, courses, or digital offers from a single, integrated platform.

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