Create GoHighLevel Sub-Accounts via Zapier

In this guide, you will learn how to automatically create sub-accounts in GoHighLevel using Zapier, step by step. If you already use tools like ClickUp to automate workflows, connecting Zapier with GoHighLevel will help you streamline client onboarding and account creation across your agency or SaaS setup.

The process relies on the native GoHighLevel Zapier app and the agency API key, allowing you to generate sub-accounts from any supported trigger, such as new form submissions, CRM entries, or payment events.

Prerequisites for GoHighLevel and Zapier

Before you can create sub-accounts in GoHighLevel through Zapier, confirm the following requirements are met:

• An active GoHighLevel agency account
• Access to the agency-level settings
• Your agency API key from the GoHighLevel dashboard
• A Zapier account with permission to create and manage Zaps

Having these in place makes the later configuration steps smooth and prevents connection errors between Zapier and GoHighLevel.

How to Get Your GoHighLevel Agency API Key

Zapier uses your agency API key to authenticate with the GoHighLevel platform. You must obtain this key from inside your agency account.

1. Log into your GoHighLevel agency dashboard.

2. Navigate to the Settings area on the left sidebar.

3. Click on the section where the Agency API Key is displayed.

4. Copy the API key. Keep it secure and do not share it publicly.

This agency API key will later be pasted into the Zapier connection window for GoHighLevel.

Connect GoHighLevel to Zapier

Once you have the agency API key, you can connect GoHighLevel to Zapier so that Zapier can create sub-accounts on your behalf.

1. Sign in to your Zapier account.

2. Click Create Zap in the Zapier dashboard.

3. Choose the trigger app and event you want to use (for example, new form submission from a form tool, new deal from a CRM, or other supported apps).

4. After configuring the trigger, click the plus icon (+) to add a new Action step.

5. Search for and select HighLevel or GoHighLevel as the action app (Zapier displays it as HighLevel/GoHighLevel depending on your region and version).

6. When prompted to sign in, paste your agency API key into the connection field and authorize Zapier to access your GoHighLevel agency.

After this authentication, Zapier will be able to perform actions inside your agency environment, including creating new sub-accounts.

Choose the GoHighLevel Action: Create Sub-Account

The core of this workflow is the action event that tells Zapier to create a new sub-account in GoHighLevel.

1. In your Zap, after selecting GoHighLevel as the app, choose the action event named Create Sub-Account (or similarly labeled create account option).

2. Click Continue to move to the configuration screen for this action.

This action lets you map data from your trigger app into the fields GoHighLevel needs to create a new sub-account.

Configure Required Fields for GoHighLevel Sub-Accounts

When setting up the Create Sub-Account action in Zapier, you will see several fields. Some are mandatory, while others are optional but highly recommended for a complete profile.

Essential GoHighLevel Sub-Account Fields

• Business Name: The company or client name for the sub-account.
• First Name: Primary contact’s first name.
• Last Name: Primary contact’s last name.
• Email: Main email address used for communication and login.
• Phone (if shown as required): Contact number for the main user.

Map each of these fields to the corresponding data from your trigger app. For example, a form field labeled “Company Name” can be mapped to Business Name in GoHighLevel.

Optional GoHighLevel Fields You May Use

• Address, City, State, Postal Code, Country
• Website URL
• Time Zone
• IANA Time Zone (advanced region-specific setting)
• Locale or language preferences

Using these optional GoHighLevel fields can improve segmentation, localization, and later automation such as localized reminders or campaigns.

Map Trigger Data to GoHighLevel Fields in Zapier

The mapping step links information from your trigger event (for example, a new lead) to the GoHighLevel sub-account fields.

1. In each field within the GoHighLevel action, click on the dropdown or insert data button.

2. Select the relevant data from the trigger app, such as name, email, company, phone, and address.

3. Ensure that all required GoHighLevel fields have a value mapped. Zaps will fail if mandatory fields are empty.

4. Optionally, combine text with dynamic fields (for example, prefix the business name with a label) to follow your agency naming conventions.

Accurate mapping ensures each new sub-account in GoHighLevel is correctly populated from your external systems.

Test and Activate the GoHighLevel Zap

Before you turn the Zap on for live use, you should test the connection and the field mappings.

1. In Zapier, click Test & Continue or Test Action for the GoHighLevel step.

2. Zapier will send a test request to GoHighLevel using sample data from your trigger app.

3. Log into your GoHighLevel agency dashboard and check the Sub-Accounts or Accounts section.

4. Confirm that a new sub-account has been created with the expected business name and contact details.

5. If the data is incorrect or missing, go back to the Zapier editor, adjust mappings, and test again.

6. When everything looks correct, toggle the Zap to On so it runs automatically whenever the trigger event occurs.

Best Practices for Automating GoHighLevel Sub-Accounts

To get the most value from your Zapier and GoHighLevel integration, follow these best practices:

• Standardize naming conventions for sub-accounts.
• Always capture email and phone from your trigger source.
• Use time zone and locale fields for accurate scheduling.
• Test with multiple sample records before going live with clients.
• Document your workflow in your internal SOPs or project tools.

For additional GoHighLevel strategies, tutorials, and implementation help, you can explore agency resources at Consultevo.

Reference and Further Help for GoHighLevel Zapier Setup

If you need to review the original documentation on which this how-to is based, or if you want to verify specific field behaviors, see the official article: Creating Sub-Accounts Using Zapier.

By following the steps outlined here, you can reliably automate sub-account creation in GoHighLevel via Zapier, ensuring new clients are provisioned quickly and consistently across your entire tech stack.

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