How to Create a Customizable 404 Error Page in GoHighLevel

When you manage multiple funnels or websites across platforms like ClickUp and GoHighLevel, a polished 404 error page helps you keep visitors on-brand even when a page is missing. This step-by-step guide shows you how to build and assign a custom 404 page inside your account so you can provide a better user experience instead of a generic browser error.

Why a Custom 404 Page Matters in GoHighLevel

A well-designed 404 page in GoHighLevel can:

• Reduce bounce rates by guiding visitors to active pages.
• Reinforce your branding across funnels and websites.
• Offer navigation options when URLs change or are mistyped.
• Help you capture leads even from broken links.

Instead of letting visitors see a plain error screen, you can design a friendly page that offers clear next steps, contact options, and links to your main content.

Prerequisites for Creating a GoHighLevel 404 Page

Before you start, confirm the following:

• You have admin or appropriate access to your GoHighLevel account.
• You know which site or funnel should use the new 404 page.
• You have basic familiarity with the funnel or website builder.

Once you are ready, follow the steps below to set up your custom 404 experience.

Step 1: Create a New Funnel or Page in GoHighLevel

The first step is to build the design that will become your 404 error page.

1. Log in to your GoHighLevel account.

2. From the left navigation menu, go to Sites.

3. Select either Funnels or Websites, depending on how you want to host your 404 page.

4. Click New Funnel or New Website (or add a new page to an existing asset) to start from scratch or a template.

5. Name the funnel or page something descriptive, such as 404 Error Page, so it is easy to identify later.

This new page will serve as the destination any time a visitor lands on a broken or non-existent URL connected to your domain.

Step 2: Design Your GoHighLevel 404 Error Page

Next, design the content your visitors will see. In the GoHighLevel builder, you can fully customize the look and messaging of the error page.

Consider including the following elements:

• Clear headline: For example, “Page Not Found” or “Oops, this page does not exist.”
• Short explanation: Let users know the link may be broken or the page was moved.
• Navigation buttons: Add buttons to your homepage, key offers, or main funnel steps.
• Contact options: Include a form, chat widget, or support link.
• Branding: Use your logo, colors, and fonts for a consistent experience.

Use sections, rows, and elements in the GoHighLevel page editor to lay out your content. Preview the page on desktop and mobile to ensure everything looks clean and easy to understand.

Best Practices for a GoHighLevel 404 Layout

To make your page more helpful and user-friendly, apply these best practices:

• Keep the message short and friendly.
• Offer at least one strong call-to-action, like “Go to Homepage.”
• Link to your most popular content or top funnel.
• Make sure any forms or links are fully functional.

Once you are satisfied with the design, save your changes in the builder.

Step 3: Publish the 404 Page in GoHighLevel

Before you can assign the page as a 404, it needs to be live.

1. In the GoHighLevel builder, click Save to confirm your edits.

2. Click Preview to double-check the layout and ensure links or forms are working.

3. Make the page Published so that it can be used as a redirect target.

Ensure the page is associated with the correct funnel or website and is accessible under your chosen domain or subdomain.

Step 4: Set the Page as the Default 404 in GoHighLevel

After designing and publishing, you must tell the system to use this page for 404 errors.

1. Go to the main Sites area in GoHighLevel.

2. Open the Settings for the specific site or funnel that uses your domain.

3. Locate the option for 404 / Page Not Found or similar error page settings.

4. From the dropdown or selection list, choose the funnel step or page you created as your custom 404.

5. Click Save to apply the configuration.

Once saved, any invalid URL under that domain or funnel will automatically redirect to your custom 404 page.

Testing Your GoHighLevel 404 Configuration

After assigning the page, run a quick test.

1. Open your live domain in a browser.

2. Manually type a non-existent path, such as /this-page-does-not-exist.

3. Press Enter and confirm that you are redirected to your new 404 page.

If you still see a generic browser message or a different page, double-check the site or funnel settings and make sure the correct 404 page is selected and published.

Tips for Optimizing Your GoHighLevel 404 Experience

To get the most from your custom page, you can optimize it for usability and conversions.

• Track engagement: Add tracking scripts or analytics to measure visits to the 404 page.
• Offer a lead magnet: Include an opt-in form so lost traffic can still join your list.
• Use simple language: Avoid technical jargon and guide visitors clearly.
• Link to core pages: Provide quick access to your homepage, pricing, and contact pages.

Because this is a page like any other in your GoHighLevel environment, you can update and test it over time to improve performance.

Where to Learn More About GoHighLevel 404 Pages

If you want to see the original reference for these instructions, you can review the official documentation about custom 404 pages in GoHighLevel here: official GoHighLevel 404 documentation.

For broader strategy support, funnel optimization, and implementation services around GoHighLevel and related tools, you can also visit Consultevo for expert consulting resources.

Summary: Your Custom 404 Page in GoHighLevel

By creating and assigning a dedicated 404 page, you turn broken links into an opportunity to reconnect with visitors. Inside GoHighLevel, you can quickly design a branded layout, publish it as a standard page, and set it as the default destination for all invalid URLs on your domain. With clear navigation, helpful messaging, and strong calls-to-action, your customized 404 experience can protect your brand and even generate new leads instead of losing traffic to dead ends.

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