Using Custom Labels in GoHighLevel to Associate Contacts

If you use tools like ClickUp to stay organized, you will appreciate how GoHighLevel lets you associate related people under a single primary contact. By setting up custom labels for spouses, children, or other relationships, you can easily keep household and family records connected in one place for smoother communication and tracking.

This guide walks you through exactly how to configure custom relationship labels and use them to link contacts together inside your GoHighLevel account.

What Are Custom Contact Labels in GoHighLevel?

Custom labels in GoHighLevel are relationship tags you create to describe how additional contacts are connected to a main contact. Typical examples include:

• Spouse
• Husband or Wife
• Child
• Family Member
• Parent or Guardian

Once created, these labels can be applied whenever you add an associated contact to a primary record. This gives you clear visibility into how people are related and keeps your CRM data structured and easy to search.

Why Use Custom Relationship Labels in GoHighLevel?

Setting up relationship labels in GoHighLevel helps you:

• Keep family and household contacts organized under a single profile.
• Avoid duplicate records for the same family members.
• Quickly see who belongs to the same household.
• Improve personalization in communication and marketing.
• Streamline workflows that depend on family or relationship context.

Instead of storing each person as an isolated contact, you create a primary record and then attach other people to it with clear, descriptive labels.

How to Create Custom Relationship Labels in GoHighLevel

Before you can associate contacts, you need to configure the labels you want to use. Follow these steps to create them in your GoHighLevel account.

Step 1: Open Settings in GoHighLevel

1. Log in to your GoHighLevel account.
2. In the left-hand menu, click on Settings.
3. Ensure you are in the correct sub-account or location where you want to manage contacts.

The Settings area is where you configure global options for how contacts and related records behave.

Step 2: Navigate to Contact Settings

1. Inside Settings, find and click on Contacts or the relevant contact configuration section.
2. Look for an option related to Relationship Labels, Associated Contacts, or Custom Labels depending on how your GoHighLevel interface is labeled.

This section controls how linked contacts will display and what label options will be available when you add them.

Step 3: Add New Custom Labels

1. In the labels or relationships section, click Add or New Label.
2. Enter the name of the relationship, such as Spouse, Child, or Family Member.
3. Save your changes to add the label to your GoHighLevel account.

Repeat these steps to create all the relationship types you expect to use when associating contacts.

Step 4: Edit or Remove Existing Labels

If you need to adjust labels later, you can:

• Rename labels to better match your naming conventions.
• Delete unused labels to keep the list clean.
• Re-order labels if the interface allows sorting for quicker selection.

Managing labels regularly keeps your GoHighLevel contact list tidy and consistent across your team.

How to Associate Contacts Using Custom Labels in GoHighLevel

After your custom labels are defined, you can begin attaching related contacts to a primary record. The exact steps may vary slightly with interface updates, but the process follows the same structure.

Step 1: Open the Primary Contact Record

1. Go to the Contacts area in GoHighLevel.
2. Search for and open the main contact you want to use as the primary record (for example, the head of household).

This contact will act as the anchor for any related people you add.

Step 2: Find the Associated Contacts Section

1. Within the contact details view, scroll to locate a section labeled Associated Contacts, Related Contacts, or similar.
2. Look for a button such as Add Associated Contact or Link Contact.

This dedicated section lets you attach other people without creating disorganized notes or custom fields.

Step 3: Add an Associated Contact

1. Click the button to add an associated contact.
2. Choose whether to search for an existing contact or create a new one directly from this screen.
3. Select or enter the contact you want to associate.

Linking existing records avoids duplicates, while creating a new record is useful if the person is not yet in your GoHighLevel database.

Step 4: Assign the Correct Custom Label

1. After selecting the contact, choose a label from the dropdown list of custom relationship labels you created earlier.
2. Pick the option that best describes the relationship, such as Spouse or Child.
3. Save your changes.

The associated contact is now linked to the primary contact with a clear relationship label, and you will see it appear under the related contacts section.

Common Use Cases for GoHighLevel Custom Labels

Here are practical scenarios where custom labels improve your GoHighLevel contact management:

• Family accounts: Link parents and children to manage household-level communication.
• Spousal relationships: Keep both partners connected to avoid sending conflicting messages.
• Guardians and dependents: Track responsible adults for minors in education or healthcare contexts.
• Extended families: Group related relatives to understand referral paths and influence networks.

In each case, the main contact remains the anchor, and custom labels define how every other person connects to that record.

Best Practices for Organizing Contacts in GoHighLevel

To make the most of relationship labels in GoHighLevel, consider these tips:

• Standardize label names: Decide on a naming convention (for example, always use Spouse instead of mixing Husband and Wife labels).
• Limit label count: Create only the labels you truly need to prevent confusion.
• Audit regularly: Periodically review associated contacts to ensure relationships are still accurate.
• Train your team: Make sure everyone understands when and how to use each label consistently.

Good governance around labels leads to cleaner data and more reliable reporting in GoHighLevel.

Where to Learn More About GoHighLevel Contact Labeling

You can review the original step-by-step help article directly from the platform documentation here: Associating Contacts Using Custom Labels in GoHighLevel.

For broader CRM, automation, and funnel strategy around GoHighLevel, you can also explore expert resources and consulting services at Consultevo.

Summary: Managing Relationships Effectively in GoHighLevel

By creating custom relationship labels and using them to associate related contacts under a primary record, you transform GoHighLevel into a more powerful and organized relationship management system. Families, spouses, and other connected individuals become easy to track, making your communication, follow-up, and reporting much more efficient.

Set up your labels once, train your team to apply them, and your contact database will remain structured, accurate, and ready to support any workflow you build on top of GoHighLevel.

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