How to Build Custom Product Details Pages in GoHighLevel

If you manage your store with GoHighLevel and organize work in tools like ClickUp, you can design a flexible, branded product details page for your e-commerce website without custom code. This guide walks you through using the built-in store, product list, and product details elements to create a fully custom layout.

The process uses only standard page builder features, so you can keep everything inside your current GoHighLevel setup while maintaining control over how each product is displayed.

Overview: Custom Product Layouts in GoHighLevel

In GoHighLevel, product information is managed at the store level, and individual product pages are powered by a dedicated product details element. By combining a product list page with a product details page, you can create a fully custom e-commerce experience that matches your brand and funnel strategy.

The basic flow is:

• Create or add products inside your store settings.
• Build a product listing page using the product list element.
• Configure product cards and add a call to action button.
• Build a separate product details page using the product details element.
• Connect the button on each product card to the details page via a dynamic product link.

Once configured, each product automatically loads into the same details layout, saving time and keeping store styling consistent.

Step 1: Add or Create Products in GoHighLevel

Before designing your front-end layout, you need products in your GoHighLevel store.

1. Open your Sub-Account where your e-commerce site is hosted.

2. From the left-hand navigation, go to Payments > Products (or the e-commerce store section, depending on your interface).

3. Create a new product or edit an existing one. Configure at minimum:

   • Product name
   • Price
   • Images
   • Description

4. Save your product so it is available to the product list and product details elements.

Repeat this for all items you want to display on your GoHighLevel product pages.

Step 2: Create a Product List Page in GoHighLevel

Your product list page will show multiple items in a grid or list. This is usually your store or catalog page.

1. Go to Sites in your GoHighLevel sub-account.

2. Open your existing funnel or website, or create a new one.

3. Add a new page and name it something like Store or Products.

4. Open the page in the page builder.

5. From the elements panel, drag the Product List element into the layout.

Once the product list element is on the page, it will pull products from your store automatically, based on the store configuration in your GoHighLevel account.

Configure the Product List Element in GoHighLevel

With the product list element selected, use the settings panel to adjust how products appear.

Typical options include:

• Layout: grid or list format
• Columns: how many products per row
• Pagination: how many products per page
• Filters: categories or tags if available

Design the section to match your brand by customizing:

• Fonts and text sizes
• Spacing and padding
• Card background color
• Border radius and shadows

Customize Product Cards in GoHighLevel

Each item inside the product list is a card that can be styled. GoHighLevel lets you enable or hide different parts of the card.

You can typically:

• Show or hide the product image
• Toggle the product name
• Enable the price display
• Show a short description
• Add a button for viewing product details or starting the checkout

Make sure every product card contains a clear call to action button that you will later link to the product details page.

Step 3: Build a Dedicated Product Details Page in GoHighLevel

The product details page is where customers can see all information for a single product. GoHighLevel handles this with a specific element that loads details dynamically based on the product ID in the URL.

1. Inside Sites, add a new page to your existing funnel or website.

2. Name the page something like Product Details.

3. Open it in the page builder.

4. Drag the Product Details element onto the page.

This element does not require you to select a specific product. Instead, it uses dynamic routing so that any product clicked on your list page can load into the same layout.

Customize the GoHighLevel Product Details Layout

With the product details element selected, customize how the information appears. Common sections the element can show include:

• Featured product image
• Additional images or gallery
• Product title
• Price, including sale prices if configured
• Long description
• Quantity selector (where applicable)
• Add to cart or buy button

Arrange the product details element within your page layout, for example:

• Two-column layout with image on the left and text on the right
• Additional sections below for related products or FAQs
• Trust badges, reviews, or guarantee messaging near the call to action

All design changes you make to the product details layout will automatically apply to any product that uses this page, so you only have to configure it once in GoHighLevel.

Step 4: Link Product List Cards to the Details Page in GoHighLevel

To connect your catalog to the individual product details page, you must configure the product list button link to pass the right product information.

1. Return to your Product List page in the builder.

2. Click on the button inside a product card.

3. In the button settings, choose Action or Link type.

4. Select the option that links to a Page within your current funnel or website.

5. Choose the Product Details page you created earlier.

6. Ensure that the button uses the dynamic product parameter. The product list element passes the correct product information when users click, so the details element can display the matching product.

After this connection is set, clicking the button from any product card will open the shared details page and load the correct product data.

Step 5: Test Your GoHighLevel Product Flow

Testing ensures that all products, links, and layouts behave as expected.

1. Open your product list page in preview or live mode.

2. Confirm that multiple products display correctly with proper titles, prices, and images.

3. Click a product button to open the product details page.

4. Verify that the correct product name, image, price, and description appear.

5. Repeat for several different products to ensure each one loads accurately.

If anything appears incorrect, double-check:

• Product configuration in your store settings
• That the product list element is attached to the correct store
• That the button action points to the right details page and uses dynamic data

Design Tips for GoHighLevel E-Commerce Pages

To improve conversions and user experience on your GoHighLevel product pages, consider these best practices:

• Consistent branding: Match colors, fonts, and spacing to the rest of your funnel or website.
• Clear hierarchy: Use headings, subheadings, and bullet points so product information is easy to scan.
• Strong calls to action: Make buttons prominent and use specific wording such as “Add to Cart” or “Buy Now”.
• Mobile responsiveness: Test on phones and tablets to ensure images and text scale correctly.
• Trust elements: Add security badges, return policy notes, or testimonials near the call to action.

Resources and Further GoHighLevel Help

For additional technical guidance about the product details setup, see the official documentation: Custom Product Details Page for E-Commerce Stores.

If you need broader strategy, implementation, or funnel optimization around GoHighLevel, advanced support is available from agencies such as Consultevo, which specializes in CRM, automation, and conversion-focused deployments.

By following the steps above, you can build a flexible, branded product catalog and detail view entirely inside GoHighLevel, keeping store data, design, and automation tightly integrated.

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