How to Create Custom Unsubscribe Links in GoHighLevel

If you manage multiple client accounts in tools like ClickUp and need consistent email compliance, configuring custom unsubscribe links in GoHighLevel is essential. This guide walks you step by step through creating, editing, and managing these links so every email or SMS campaign gives contacts a clear, compliant way to opt out.

All instructions below are based on the official GoHighLevel documentation for custom unsubscribe links and focus on the standard SaaS version of the platform.

What Are Custom Unsubscribe Links in GoHighLevel?

In GoHighLevel, a custom unsubscribe link lets you replace the default opt-out behavior with a link that:

• Directs contacts to a specific URL or page you control.
• Can be unique for each sub-account or location.
• Works inside email templates, campaigns, workflows, and bulk messages.

This is especially useful when you manage brand-specific preference centers, custom legal pages, or want to offer multiple opt-out options while still respecting global unsubscribe requirements.

Where Custom Unsubscribe Links Work in GoHighLevel

Once configured, your custom unsubscribe link can be used across multiple messaging tools in GoHighLevel, including:

• Emails built in the email builder.
• Bulk email or SMS sends.
• Campaigns and workflows that contain email steps.
• Automation messages for marketing sequences.

The platform will replace the token you use (for example, the default unsubscribe merge field) with the custom link behavior configured at the sub-account level.

Preparing to Configure Unsubscribe Links in GoHighLevel

Before you set up custom unsubscribe links in GoHighLevel, verify the following:

• You have the correct permissions for the sub-account (location) you want to configure.
• You know which URL or page you want contacts to visit after clicking the unsubscribe link.
• Your email templates or workflows are already using the standard unsubscribe token provided by the platform.

Having a clear unsubscribe or preference page ready will create a smoother experience for your contacts and ensure compliance with email regulations.

How to Create Custom Unsubscribe Links in GoHighLevel

Follow the steps below to create a custom unsubscribe link for a specific sub-account.

Step 1: Open the Correct GoHighLevel Sub-Account

1. Log in to your main GoHighLevel account.
2. From the agency view, select the sub-account (location) where you want to configure the unsubscribe link.
3. Make sure you are inside that sub-account’s dashboard before continuing.

Step 2: Navigate to the Custom Unsubscribe Settings

Inside the chosen sub-account, locate the settings area that controls unsubscribe behavior. In the official GoHighLevel app, this is where you can:

• Turn on the custom unsubscribe setting for that location.
• Specify the exact URL or page you want to use.

If you are unsure of the precise menu path, refer to the official help article here: GoHighLevel custom unsubscribe documentation.

Step 3: Enter Your Custom Unsubscribe URL

1. In the unsubscribe configuration area, locate the field for a custom unsubscribe URL.
2. Paste or type the URL where contacts should land after clicking the link.
3. Ensure the URL uses HTTPS and loads correctly in a separate browser tab.
4. Save your changes.

Once saved, GoHighLevel will associate that custom URL with the standard unsubscribe token used in outgoing messages from that sub-account.

Step 4: Test Your Custom Unsubscribe Link

Testing is critical to confirm everything works as expected.

1. Create a simple test contact with your own email address.
2. Send a test email from the sub-account that includes the unsubscribe token.
3. Open the test email and click the unsubscribe link.
4. Verify that you are redirected to the exact custom URL you configured.
5. Confirm that any opt-out actions or forms on that page function properly.

If the link does not behave as expected, revisit the GoHighLevel settings and double-check the URL, then repeat your test.

Managing and Updating Custom Unsubscribe Links in GoHighLevel

Your unsubscribe needs may evolve over time, especially as you add brands, funnels, or new compliance rules. GoHighLevel allows you to manage and update your custom link without editing every email template individually.

When to Update Your Custom Unsubscribe Link

Consider updating the custom unsubscribe configuration when you:

• Move to a new domain or subdomain.
• Launch a dedicated preference center page.
• Change your legal or privacy policy requirements.
• Rebrand a sub-account and need a new unsubscribe experience.

How to Edit an Existing Custom Unsubscribe Link

1. Log in to your GoHighLevel account and open the relevant sub-account.
2. Return to the same settings area used to create the custom unsubscribe link.
3. Update the URL field with your new page address.
4. Save the changes to apply them to future messages.
5. Send a fresh test email to confirm that the unsubscribe link now points to the correct destination.

Because the unsubscribe token in your emails stays the same, you can change the behavior globally with a single update in GoHighLevel, greatly reducing maintenance overhead.

Best Practices for Using GoHighLevel Custom Unsubscribe Links

To keep your account healthy and your contacts satisfied, follow these best practices when configuring custom unsubscribe links in GoHighLevel:

• Always provide a clear opt-out: Even when sending contacts to a custom page, the option to unsubscribe should be easy to find and complete.
• Avoid extra friction: Do not hide the unsubscribe option behind long forms or unnecessary steps.
• Honor opt-out promptly: Ensure your processes remove or suppress contacts quickly after they unsubscribe via your custom link.
• Keep branding consistent: Make sure the unsubscribe or preference page uses the same branding as the messages sent from that GoHighLevel sub-account.
• Review regulations regularly: Laws like CAN-SPAM and GDPR may influence how you design your opt-out process.

Troubleshooting Custom Unsubscribe Issues in GoHighLevel

If your custom unsubscribe link is not working correctly in GoHighLevel, use this quick checklist:

• Verify the URL is correct and publicly accessible.
• Confirm the custom unsubscribe setting is enabled for the correct sub-account.
• Resend a test email after each configuration change.
• Make sure your templates are using the proper unsubscribe token.

When problems persist, consult the official GoHighLevel help article or contact GoHighLevel support for assistance.

Additional Resources for Optimizing GoHighLevel

For more strategic guidance on marketing automation and CRM implementation beyond what is covered in the default GoHighLevel documentation, you can explore expert resources at Consultevo. Combine those insights with the official guide on custom unsubscribe configuration to keep your account compliant and user-friendly.

To review the original platform instructions in detail, see the official GoHighLevel article: Creating and Managing Custom Unsubscribe Links.

By following the steps and best practices outlined above, you can confidently configure and manage custom unsubscribe links in GoHighLevel, giving each sub-account a tailored, compliant opt-out experience without compromising deliverability or user trust.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

Scale GoHighLevel

“`