How to Use Custom Values in GoHighLevel

Custom values in GoHighLevel work a bit like variables in ClickUp or other productivity tools, letting you insert reusable, dynamic information anywhere in your account. By setting them up once and reusing them across funnels, emails, SMS, and automations, you keep your messaging consistent and easy to update.

This step-by-step guide explains what custom values are, how to create them, and how to insert them into your GoHighLevel assets based on the official documentation.

What Are Custom Values in GoHighLevel?

Custom values in GoHighLevel are reusable fields that store text, links, or other details you want to use repeatedly. Instead of typing the same information multiple times, you reference a single value, and the platform pulls it in wherever it is used.

Typical examples include:

• Business name
• Business address and phone number
• Support email or booking link
• Standard disclaimers or legal text
• Calendar or funnel links

When you change a custom value once, every location using that value is automatically updated. This is ideal for agencies managing multiple locations or brands inside GoHighLevel.

Where Custom Values Appear in GoHighLevel

You can use custom values across many core features of GoHighLevel, including:

• Emails and templates
• SMS and WhatsApp messages
• Funnels and websites
• Forms and surveys
• Workflows and automation messages
• Pipelines and opportunity communications

The same value can be referenced in dozens of assets, which is why configuring them correctly at account and location level is important.

Types of Custom Values in GoHighLevel

Based on the official GoHighLevel help documentation, there are two primary scopes of custom values you will encounter:

Account-Level Custom Values

Account-level custom values are created and managed in your main agency or account settings. They are designed to be accessed by multiple locations or sub-accounts.

You would use account-level custom values for details that apply across your entire GoHighLevel setup, such as:

• Agency name
• Primary agency support email
• Global terms and conditions URL
• Shared resources or training links

Once created, these values can be inserted into assets within locations that have access to them.

Location-Level Custom Values

Location-level custom values are defined inside each specific location (sub-account). They are unique to that location and are ideal for local business details, such as:

• Location name
• Local phone number
• Location-specific booking links
• Unique disclaimers or regional information

This separation lets agencies keep each client or brand fully personalized while still leveraging shared assets across GoHighLevel.

How to Create Custom Values in GoHighLevel

The process to create a custom value is straightforward. Follow these steps to add a new value inside a location or account.

Step 1: Open Settings

1. Log in to your GoHighLevel account.
2. Select the correct account or location where you want to create the custom value.
3. Click on Settings in the left-hand menu.

Step 2: Go to Custom Values

1. Inside Settings, locate the Custom Values section.
2. Click to open the list of existing custom values for that level.

Step 3: Add a New Custom Value

1. Click the button to Add or Create New Custom Value (label may vary based on interface updates).
2. Give your custom value a clear, descriptive name so you recognize it later.
3. Enter the content you want the value to hold, such as text, a URL, or standard paragraph content.
4. Save your new custom value.

Once saved, your new value is immediately available to use throughout the selected GoHighLevel account or location.

How to Insert Custom Values in GoHighLevel Emails

Using custom values in emails ensures that branding and contact information stay consistent across campaigns.

Insert Custom Values in the Email Builder

1. Open the Emails section in the relevant GoHighLevel location.
2. Create a new email or edit an existing email template.
3. Place your cursor where you want the dynamic text to appear.
4. Look for a Custom Values or Merge Fields dropdown or button in the editor toolbar.
5. Select the specific custom value you created earlier.

The editor will insert a placeholder code (for example, a token wrapped in curly braces). When the email is sent, GoHighLevel replaces this placeholder with the stored content.

Using Custom Values in GoHighLevel Funnels and Websites

You can also place custom values into funnel and website pages to avoid manually updating repeated information.

Steps to Use Custom Values on Pages

1. Open the Funnels or Websites section in GoHighLevel.
2. Edit the page where you want to insert the value.
3. Click into a text element or block.
4. Use the Custom Values menu or shortcut provided in the page editor.
5. Select the appropriate custom value token.

When visitors load the page, GoHighLevel automatically displays the resolved value, ensuring that any update you make later in the custom values screen appears instantly across all connected pages.

Custom Values in GoHighLevel SMS and Workflows

GoHighLevel workflows and SMS campaigns can also leverage custom values for consistent messaging.

• Inside a workflow action (such as Send SMS or Send Email), place your cursor in the message body.
• Insert a custom value using the available dropdown or shortcut.
• Save the workflow action so future messages use the latest stored value.

This is especially useful for messages that reference office hours, addresses, or common links that might change over time.

Best Practices for GoHighLevel Custom Values

To get the most from custom values in GoHighLevel, follow these guidelines.

Naming and Organization

• Use clear, descriptive names that indicate where the value is used (for example, Location_Main_Phone).
• Group similar values with consistent prefixes, such as Agency_ or Location_.
• Avoid generic labels like Test or Value1, which become confusing over time.

Editing and Maintenance

• Update custom values instead of editing each email or funnel separately.
• Periodically review your list and remove outdated or unused values.
• Document core values your team must use so everyone stays consistent inside GoHighLevel.

Testing Before Launch

• Send test emails or SMS messages that include your custom values to confirm they resolve correctly.
• Preview funnel and website pages where values are used.
• Check account-level versus location-level scopes to make sure each value is available where needed.

Additional Resources for GoHighLevel Users

For the original reference material on which this how-to is based, see the official GoHighLevel article on how to use custom values at this support page.

If you want strategic help implementing GoHighLevel systems, automations, and funnels for clients, you can learn more at Consultevo, a consultancy focused on scalable digital operations.

By setting up and managing custom values correctly, you keep your GoHighLevel account organized, your assets easy to maintain, and your messaging fully consistent across every campaign.

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