GoHighLevel Custom Values Guide

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GoHighLevel Custom Values Settings Guide

If you use tools like ClickUp to organize your work, you will appreciate how GoHighLevel simplifies personalization with custom values. This guide explains step-by-step how to create, manage, and use custom values so you can quickly insert dynamic information across your funnels, websites, emails, and automations without repeating manual edits.

What Are Custom Values in GoHighLevel?

In GoHighLevel, custom values are reusable placeholders that automatically pull in specific text or data when you insert them in funnels, websites, emails, and other assets. Instead of typing the same address, phone number, or offer details in multiple places, you create a custom value once and reuse it everywhere.

When the system sees a custom value, it replaces the placeholder with the actual value you defined in the settings. This saves time, improves consistency, and makes global updates much easier.

Where to Find Custom Values in GoHighLevel

You can manage custom values directly inside your GoHighLevel account settings.

  1. Log in to your GoHighLevel account.
  2. From the left sidebar, click on Settings.
  3. In the settings menu, select Custom Values.

All existing custom values for that location will appear in a list. From here you can add new values, edit existing ones, or delete values you no longer need.

How to Create Custom Values in GoHighLevel

Follow these steps to create a new custom value in GoHighLevel from the Custom Values settings page:

  1. Go to Settings > Custom Values.
  2. Click the Add Custom Value button (usually located at the top right of the list).
  3. In the Name field, enter a clear and descriptive name.
    • This is what you will search for when inserting the custom value.
    • Use names that make sense, such as Company Address or Support Email.
  4. In the Value field, enter the actual content you want to reuse.
    • This can be a full address, a phone number, a URL, a short block of text, or other static content.
  5. Click Save to store the new custom value.

Once saved, this new placeholder becomes available throughout GoHighLevel wherever custom values can be inserted.

Understanding the Custom Value Name and Tokens

Each custom value in GoHighLevel has two main parts: the name you give it in settings and the token used inside editors.

  • Custom Value Name: A human-readable label that appears in the list under Settings > Custom Values.
  • Token: The system format (often wrapped with curly braces or a similar syntax) that appears when you insert the custom value into an email, funnel, or page. The platform automatically generates and manages this token based on the name.

You typically do not need to type the full token manually. Instead, you choose it from available custom values inside the editor wherever the custom value option is provided.

How to Use Custom Values Across GoHighLevel

Custom values created in the settings can be reused in several places inside GoHighLevel, making it easy to maintain consistent information.

Using Custom Values in GoHighLevel Funnels and Websites

To use a saved custom value inside a funnel or website:

  1. Open your funnel or website in the GoHighLevel builder.
  2. Select the element where you want to insert the dynamic content (for example, a text element or headline).
  3. Click into the text editor.
  4. Look for the custom values or personalization dropdown in the editor toolbar.
  5. Choose the custom value you created from the list.

The editor will insert the token into your content. On your live funnel or site, that token will render as the actual text from your Custom Values settings.

Using Custom Values in GoHighLevel Emails

Custom values are also available in email builders inside GoHighLevel.

  1. Open the email template or campaign you want to edit.
  2. Click into the text block where you need reusable information.
  3. Use the custom values dropdown or merge field menu to select your saved value.
  4. The token appears in the email editor and is automatically replaced with the stored content when the email is sent.

This is ideal for reusable signatures, disclaimers, contact details, or any static information you need in multiple emails.

Using Custom Values in GoHighLevel Automations

When building workflows or automations in GoHighLevel, you can insert custom values into messages and other content-based actions.

  1. Open the workflow or automation you want to configure.
  2. Add or edit an action that contains text, such as Send Email or Send SMS.
  3. Inside the message editor, open the custom values list.
  4. Select the relevant stored value to insert its token into the content.

The automation will use the current value from the settings every time it runs, which makes global updates simple.

Best Practices for Custom Values in GoHighLevel

To keep your GoHighLevel account organized and easy to maintain, follow these best practices when using custom values:

  • Use clear naming conventions: Include context in the name, such as Brand1 Main Phone or Agency Support URL.
  • Group similar values: For multi-location setups, consider naming patterns that distinguish values per location.
  • Centralize static information: Put any text you repeat in many places (like footer text, contact info, or legal disclaimers) into custom values.
  • Test on a page or email: After creating a new custom value, insert it into a test funnel or email to confirm it renders correctly.
  • Avoid excessive tiny values: Create custom values for meaningful chunks of information rather than every single word to keep the list manageable.

How to Edit or Delete Custom Values in GoHighLevel

You can update or remove custom values at any time from the settings area in GoHighLevel.

Editing an Existing Custom Value

  1. Go to Settings > Custom Values.
  2. Find the custom value you want to update in the list.
  3. Click the edit icon or the name, depending on your interface.
  4. Change the Name and/or Value fields as needed.
  5. Click Save.

Once saved, all places using that custom value token will automatically reflect the updated value, which is one of the biggest advantages of this feature.

Deleting a Custom Value

  1. Navigate to Settings > Custom Values.
  2. Locate the custom value you want to remove.
  3. Click the delete or trash icon next to it.
  4. Confirm the deletion when prompted.

After deletion, any existing content that used that token will no longer have a valid custom value and may show a placeholder or blank output, depending on the context. Review key pages and emails if you remove widely used values.

Common Uses for Custom Values in GoHighLevel

Here are typical use cases where GoHighLevel custom values are especially helpful:

  • Business contact data: Company name, address, phone number, support email.
  • Brand assets: Taglines, guarantee text, short bios.
  • Global links: Main website URL, booking link, terms and privacy URLs.
  • Offer details: Standard pricing text, bonus descriptions, simple disclaimers.

By centralizing this information, you avoid hunting through multiple funnels or emails when something changes.

Additional Resources for GoHighLevel Custom Values

For the official reference on custom values in GoHighLevel, you can review the original documentation here: GoHighLevel Custom Values Settings.

If you need expert help implementing custom values and broader funnel strategies, you can get professional assistance from Consultevo, a consulting provider experienced in marketing automation and CRM setups.

By using custom values effectively inside GoHighLevel, you make your account easier to manage, your content more consistent, and your updates significantly faster to deploy across all of your funnels, websites, emails, and automations.

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