Custom Values in GoHighLevel

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Custom Values in GoHighLevel for WordPress

Using ClickUp for project planning and GoHighLevel for marketing automation is common, but many users are unsure how to show their CRM data on WordPress pages. This guide explains step by step how to use the GoHighLevel WordPress plugin to display custom values safely and efficiently on your website.

The process is based on the official GoHighLevel documentation and walks you through enabling the feature, creating custom values, and embedding them via shortcodes in WordPress posts and pages.

What Are GoHighLevel Custom Values?

In GoHighLevel, custom values are dynamic placeholders that automatically pull data from your account, such as contact details or location information. When you place these values on a WordPress page using the official plugin, they are replaced with real-time data when the page is viewed.

This makes it easy to reuse information in multiple places, keep details synchronized, and personalize website content without manual updates.

  • Centralize key data in one platform
  • Display the same information across many pages
  • Update values in one place instead of editing every page

Prerequisites for Using GoHighLevel Custom Values

Before you start, make sure all requirements are in place so the GoHighLevel integration works correctly with WordPress.

  • An active GoHighLevel account with access to your location settings
  • A WordPress website where you can install plugins
  • The official HighLevel or GoHighLevel WordPress plugin installed and activated
  • Administrator access to both platforms

If you need broader marketing and CRM implementation help along with this setup, you can find WordPress and funnel optimization services at Consultevo.

Enable Custom Values for the GoHighLevel WordPress Plugin

To allow WordPress to read and display your custom values, you must enable the feature within your GoHighLevel location.

Step 1: Open Settings in GoHighLevel

  1. Log in to your GoHighLevel account.
  2. Select the location where you want to use custom values with WordPress.
  3. Click on Settings in the left sidebar menu.

Step 2: Activate the WordPress Custom Values Option

  1. Inside Settings, locate the section related to the WordPress plugin or site integration.
  2. Look for an option that enables custom values for WordPress output.
  3. Toggle or enable the setting so that your custom values can be pulled into WordPress.

Once enabled, GoHighLevel can securely expose the data needed for shortcodes on your WordPress site without manual copying and pasting.

Create or Review GoHighLevel Custom Values

Next, you need one or more custom values created in your GoHighLevel location. These values will later be referenced in your WordPress content.

Step 3: Access Custom Values in GoHighLevel

  1. From the same GoHighLevel location, go to Settings.
  2. Click on Custom Values. This opens a list of all existing values.

Step 4: Add New Custom Values

  1. Click Add Custom Value.
  2. Give your new value a clear, recognizable name.
  3. Enter the content you want to display, such as a phone number, address, or a short piece of text.
  4. Save your changes.

You can repeat this process to create multiple entries. Each value will generate its own identifier that you can later reference with a shortcode in WordPress.

Install and Configure the GoHighLevel WordPress Plugin

With custom values ready, turn your attention to WordPress so that the plugin can communicate with your GoHighLevel location.

Step 5: Install the Plugin in WordPress

  1. Log in to your WordPress dashboard.
  2. Go to Plugins > Add New.
  3. Search for the official HighLevel or GoHighLevel plugin.
  4. Click Install Now and then Activate.

Step 6: Connect WordPress to GoHighLevel

  1. After activation, find the plugin settings in the WordPress sidebar.
  2. Enter the required GoHighLevel connection details (such as location ID or API key, depending on the plugin version).
  3. Save the settings to complete the connection.

Once connected, your WordPress site can query and display custom values defined inside your GoHighLevel account.

Display GoHighLevel Custom Values in WordPress

The primary method for showing data is a shortcode that you place inside posts, pages, or widgets. The plugin then replaces that shortcode with the correct GoHighLevel value on the front end.

Step 7: Find the Custom Value Identifier

  1. Go back to Settings > Custom Values in GoHighLevel.
  2. Locate the custom value you want to display.
  3. Note its name or key as shown in your account. This key is what the WordPress shortcode will reference.

Step 8: Use the Shortcode in a Page or Post

  1. Open your WordPress dashboard and go to Pages or Posts.
  2. Edit the page or post where you want the data to appear.
  3. Insert the plugin shortcode, referencing your GoHighLevel custom value key. The exact shortcode format is described in the official article at this GoHighLevel support page.
  4. Update or publish the page.

When visitors load the page, the shortcode will be replaced with the live value pulled directly from GoHighLevel.

Best Practices for Using GoHighLevel Values on WordPress

To keep your content clean, accurate, and easy to manage, follow these guidelines when working with GoHighLevel custom values in WordPress.

  • Use clear names: Give each value a descriptive name so you can recognize it quickly when building pages.
  • Centralize editable info: Store details like addresses, phone numbers, and business hours as GoHighLevel custom values instead of typing them directly into WordPress.
  • Test on a draft page: Before updating important pages, test new shortcodes on a draft and confirm the correct data displays.
  • Document your keys: Keep a simple list of the custom value keys used across your main pages to make future edits faster.

Troubleshooting GoHighLevel Custom Values in WordPress

If a value does not display correctly, use the following checks to quickly identify the issue.

  • Confirm that the GoHighLevel WordPress plugin is installed and activated.
  • Verify that the connection details (location ID, domain, or API credentials) are correct in the plugin settings.
  • Double-check the custom value key for any spelling differences between GoHighLevel and the WordPress shortcode.
  • Ensure the custom value exists and is saved in the correct location within GoHighLevel.
  • Clear any caching plugins in WordPress and, if applicable, server or CDN caches.

If problems persist, compare your setup step by step with the guidance on the official GoHighLevel support article to confirm every configuration point.

Conclusion: Streamline Content with GoHighLevel and WordPress

By enabling custom values inside GoHighLevel, connecting the WordPress plugin, and using shortcodes in your pages, you gain a flexible way to manage frequently used information from a single source. This reduces manual edits, keeps details consistent, and helps you maintain a professional, up-to-date website that reflects the data in your CRM.

Follow the steps above to configure the integration, and then expand your use of custom values as your site and marketing workflows grow.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

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