How to Customize Review Request Messages in GoHighLevel

If you manage multiple business tools like ClickUp and want consistent branding across your software stack, customizing your review request messages in GoHighLevel is essential. This guide walks you through each step to adjust the default SMS and email review requests, so your clients receive clear, on-brand messages that drive more positive reviews.

Following this tutorial, you will learn how to edit review templates, control when messages are sent, and adjust how contacts interact with your review funnel links.

Where to Find Review Request Settings in GoHighLevel

To start customizing your review request messages in GoHighLevel, you first need to access the Reputation Management settings inside your sub-account.

1. Log in to your GoHighLevel sub-account.
2. From the left sidebar, click on Reputation.
3. Open the Settings tab under Reputation.

All the options for your review request SMS and email templates, as well as consent and automation preferences, are available on this screen.

Customize Review Request SMS in GoHighLevel

The review request SMS is often the highest-converting message type. GoHighLevel lets you customize both the content and behavior of this text message.

Edit the Review Request SMS Template

1. In the Reputation > Settings section, locate the Review Request SMS area.
2. Click inside the message editor field to customize the default text.
3. Use the placeholder for the review link (usually inserted automatically) to ensure customers are directed to your funnel page.
4. Keep the message short, clear, and friendly to stay within SMS character limits.

You can reference the original documentation at this GoHighLevel help article for exact field locations.

Best Practices for GoHighLevel SMS Review Requests

• Include the customer’s first name using personalization tags, if available.
• Briefly explain why you’re asking for a review.
• Place the review link at the end of the message.
• Follow local regulations and only send to contacts who have consented to SMS.

Because SMS has strict length and deliverability rules, avoid long URLs and unnecessary characters in your GoHighLevel message template.

Customize Review Request Email in GoHighLevel

Some customers prefer email over text, and GoHighLevel allows you to tailor a professional review request email that matches your brand voice and design.

Edit the Review Request Email Template

1. From Reputation > Settings, find the Review Request Email section.
2. Open the email editor box to modify the subject line and body content.
3. Include your review link using a button or a hyperlink, depending on the editor style available in your account.
4. Save your changes to apply the updated email template.

Recommended Structure for GoHighLevel Review Emails

• Subject line: Simple and friendly, for example, “How was your experience with us?”
• Greeting: Use personalization for the contact name.
• Body text: One or two short paragraphs explaining the review request.
• Call to action: Clear button or link that opens your review funnel.
• Signature: Your business name and contact details.

Consistent branding in your GoHighLevel emails helps build trust and increases the chance that clients complete their reviews.

Control When GoHighLevel Sends Review Requests

Beyond message content, GoHighLevel allows you to adjust when review requests are sent, which can significantly influence response rates.

Timing Options for Review Requests

In the Reputation > Settings panel, look for timing-related options associated with review requests, such as:

• Immediate sending: Send SMS or email as soon as a contact is added to the review workflow.
• Delayed sending: Wait a specific number of hours or days after a qualifying event (for example, after an appointment).
• Follow-up messages: Optionally configure additional reminders if a review is not completed.

When adjusting timing, consider your industry standards and customer journey so that GoHighLevel reaches them at the most appropriate moment.

Customize the Review Link Behavior in GoHighLevel

The review link inside your SMS and email directs contacts to a GoHighLevel review funnel page, where they can rate their experience and be routed accordingly.

Positive and Negative Review Routing

On your review funnel page, customers typically choose a rating (for example, 1–5 stars). GoHighLevel can be configured so that:

• High ratings (e.g., 4–5 stars) send customers to your public review platforms, such as Google or Facebook.
• Low ratings (e.g., 1–3 stars) trigger an internal feedback form instead of a public review, giving you a chance to resolve issues privately.

Ensure that the main link in your SMS and email templates points to this review funnel so you can use GoHighLevel’s routing logic effectively.

Testing Your Review Links

1. Send a test SMS or email from your GoHighLevel account to yourself.
2. Click the review link and confirm that it opens the correct funnel page.
3. Submit both high and low ratings to verify that redirection and internal feedback options work as expected.

Regular testing ensures your review request system keeps functioning correctly even after you update templates or funnels.

Managing Consent and Compliance in GoHighLevel

Before sending review request messages, you must ensure that you have proper consent from your contacts. GoHighLevel provides tools for managing consent and respecting opt-outs.

Opt-Out and Unsubscribe Handling

• Verify that default unsubscribe language appears where needed in emails.
• Respect SMS opt-out keywords such as STOP, as handled by your GoHighLevel account.
• Avoid sending additional review requests to contacts who have opted out.

Review your account-wide messaging and compliance settings to align review request automation with legal requirements in your region.

How to Test and Optimize Your GoHighLevel Review Messages

Once your templates are configured, use a simple testing and optimization loop inside GoHighLevel to improve performance over time.

Step-by-Step Testing Workflow

1. Create internal test contacts with your own phone numbers and email addresses.
2. Trigger review requests manually or through a test workflow.
3. Check message formatting on multiple devices, including desktop and mobile.
4. Adjust wording if links are hard to find or the call to action is unclear.
5. Monitor response rates from your real customers over a few weeks.

Small changes to subject lines, SMS copy, and timing can yield significantly better review completion rates inside GoHighLevel.

Next Steps and Additional GoHighLevel Resources

After you have successfully customized your review request SMS and email templates, consider expanding your setup with additional GoHighLevel automation, such as:

• Workflows that trigger review requests after appointments or purchases.
• Notifications to your team when new reviews or low ratings arrive.
• Dashboards that track your overall online reputation trends.

For deeper strategy guidance on automation, funnels, and CRM optimization, you can explore resources at Consultevo, which covers ways to get more value from platforms like GoHighLevel.

To reference the official support content about this topic, visit the original GoHighLevel help center article on customizing review request messages. Use this guide alongside the built-in documentation to keep your review request system accurate, on-brand, and fully optimized.

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