Dynamic Keywords in GoHighLevel

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Dynamic Keyword Insertion in GoHighLevel Using URL Parameters

Personalizing funnels and pages is vital whether you work in ClickUp, CRMs, or marketing platforms. In GoHighLevel, you can use URL parameters to dynamically insert keywords, giving each visitor a highly tailored experience without duplicating pages.

This how-to guide walks you step by step through setting up dynamic keyword insertion in GoHighLevel pages, forms, and surveys using simple URL parameters.

What Is Dynamic Keyword Insertion in GoHighLevel?

Dynamic keyword insertion in GoHighLevel lets you display custom text on a page based on values passed in the page URL. This is especially useful when you run ads for multiple locations, services, or audiences and want each visitor to see content that matches their search intent.

Instead of building separate pages for every variation, you create one GoHighLevel page and control the wording with URL parameters.

How Dynamic URL Parameters Work in GoHighLevel

A URL parameter is extra information added to the end of a web address. GoHighLevel can read these parameters and show them inside text elements using a simple syntax.

Here is the basic structure:

  • Base URL of your page
  • A question mark (?) to start parameters
  • One or more key=value pairs, separated by ampersands (&)

Example structure for a GoHighLevel page:

https://yourdomain.com/offer?city=chicago&service=dentist

Core Parameter Rules in GoHighLevel

  • Each parameter is written as name=value.
  • Multiple parameters are joined with &.
  • The first parameter follows a ?.
  • Parameter names must match what you put inside your GoHighLevel page elements.

Setting Up Dynamic Text on a GoHighLevel Page

Follow these steps to display dynamic text on a GoHighLevel page using URL parameters.

Step 1: Open Your GoHighLevel Funnel or Website

  1. Log into your GoHighLevel account.
  2. Navigate to the Sites or Funnels section.
  3. Select the funnel step or page where you want dynamic keyword insertion.
  4. Click Edit to open the page builder.

Step 2: Add a Dynamic Text Element

  1. Inside the GoHighLevel page builder, drag a Text element onto the page where you want the variable content to appear.
  2. Click on the text element to edit it.
  3. Use the following format to define a dynamic keyword with a fallback:
    {{param_name | default: "Default Value"}}

The param_name is the URL parameter name. The Default Value appears when no parameter is provided.

Example for a city-based headline:

Welcome to {{city | default: "Your City"}}'s Top Dental Clinic

Step 3: Publish and Copy the Page URL from GoHighLevel

  1. Click Save in the GoHighLevel page builder.
  2. Return to the funnel or website overview and copy the live URL for that page.

This base URL will be used to build custom links with dynamic parameters.

Building URLs With Dynamic Parameters in GoHighLevel

Once your GoHighLevel page is configured, you can construct unique URLs for each campaign or audience.

Basic URL Example

Suppose your page URL is:

https://yourdomain.com/offer

To dynamically show a city and service, use:

https://yourdomain.com/offer?city=chicago&service=dentist

Now, in your GoHighLevel page text, you can reference these values:

  • {{city | default: "your area"}}
  • {{service | default: "professional service"}}

Example copy:

Looking for a {{service | default: "local expert"}} in {{city | default: "your city"}}?

Using Multiple Dynamic Keywords in GoHighLevel

You can include several dynamic placeholders across your GoHighLevel page.

For example, set up text like:

  • {{city | default: "Your City"}} in the main headline
  • {{service | default: "Services"}} in subheadings
  • {{offer | default: "Special Offer"}} in call-to-action sections

Then, send traffic to URLs like:

https://yourdomain.com/offer?city=dallas&service=plumber&offer=Free%20Inspection

Dynamic Keyword Insertion in Forms and Surveys in GoHighLevel

You can also use URL parameters to prefill or personalize GoHighLevel forms and surveys embedded inside your funnels.

Step 1: Add Form or Survey to a GoHighLevel Page

  1. In your GoHighLevel page builder, drag a Form or Survey element into the layout.
  2. Select the specific form or survey you want to use.
  3. Save the page.

Step 2: Map Fields to URL Parameters (Where Supported)

For supported fields, you can configure them to accept values passed via URL parameters. The exact options may depend on the current GoHighLevel feature set, but the principle is:

  • Create or edit the form field.
  • Note or set a parameter name that will be used in the URL.
  • Use that parameter in the link when sending visitors to the page.

Example link to prefill a name field:

https://yourdomain.com/booking?first_name=John

Where your field on the GoHighLevel form is mapped to the first_name parameter.

Practical Use Cases for GoHighLevel Dynamic Keywords

Dynamic keyword insertion in GoHighLevel is ideal for a wide range of marketing scenarios.

Location-Based Landing Pages

  • Run one funnel for many cities.
  • Change city names dynamically, such as {{city | default: "Your City"}}.
  • Use separate URLs for each ad group or region.

Service or Product Variations

  • Promote multiple services (dentist, chiropractor, plumber) with one GoHighLevel page.
  • Replace service names based on service parameters.
  • Adapt headlines, bullets, and CTAs automatically.

Personalized Follow-Up Campaigns

  • Send contacts from email or SMS campaigns to a single GoHighLevel page.
  • Use parameters like name or plan to personalize offers.
  • Increase relevance and conversion for each audience segment.

Testing Your GoHighLevel Dynamic Keyword Setup

Before sending traffic, test your URLs to ensure dynamic keywords render correctly.

  1. Open your base GoHighLevel URL in a browser without parameters and confirm that default values appear.
  2. Add sample parameters to the URL and reload the page.
  3. Verify that each dynamic field on the page displays the correct values.
  4. Test with different combinations of parameters, including missing ones, to confirm fallback text behaves correctly.

Troubleshooting Dynamic Keyword Insertion in GoHighLevel

Common Issues and Fixes

  • Placeholder not changing: Check that the parameter name in the URL exactly matches the one inside {{ }} in your GoHighLevel text.
  • Default value always shows: Make sure the parameter exists in the URL and is spelled correctly, including case sensitivity.
  • Special characters not displaying properly: URL-encode spaces and special characters (for example, use %20 for spaces).
  • Multiple parameters not working: Confirm you are separating each parameter with & and that only the first one follows the ?.

Additional Resources for GoHighLevel Users

To dive deeper into the original instructions on dynamic keyword insertion, review the official guide here: GoHighLevel dynamic keyword tutorial.

If you need strategic help implementing advanced campaigns, automations, or SEO funnels around your GoHighLevel setup, you can explore consulting and implementation services at Consultevo.

Conclusion: Streamline Personalization With GoHighLevel

Dynamic keyword insertion with URL parameters lets you turn a single GoHighLevel page into dozens of highly targeted experiences. By using clear parameter names, sensible default values, and careful testing, you can personalize headlines, offers, and forms without creating separate pages for every campaign.

Implement the steps above in your GoHighLevel account, build a few test URLs, and you will have a flexible personalization system ready for ads, email campaigns, and location-based funnels.

Need Help With ClickUp?

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