GoHighLevel Guide for Electricians

/ CRM, GHL / By

How to Turn Happy Electrical Customers Into New Jobs with GoHighLevel

If you manage your projects in ClickUp and your marketing in GoHighLevel, you can build a powerful system that turns every satisfied electrical customer into a source of new work. This step-by-step guide shows electricians and electrical contractors exactly how to implement the High Voltage Growth strategy using GoHighLevel to collect reviews, generate referrals, and book more profitable jobs from your past customers.

The process below is adapted from the High Voltage Growth campaign framework and focuses on practical setup steps inside GoHighLevel for electrical service businesses.

Step 1: Prepare Your Electrical Customer Data in GoHighLevel

Before launching any automation, make sure your customer records are organized in GoHighLevel so you can trigger the right workflows at the right time.

1.1 Create or Verify Your Electrician Pipeline in GoHighLevel

Use a dedicated pipeline that reflects the stages of your electrical jobs, such as:

  • New Lead
  • Estimate Sent
  • Job Scheduled
  • Job Completed
  • Follow-Up / Review

In your GoHighLevel account:

  1. Open Opportunities and create a pipeline dedicated to electrical service jobs.
  2. Confirm that every new customer is added as an opportunity when a job is created.
  3. Make sure the Job Completed stage is clearly defined, since it will trigger your High Voltage Growth automations.

1.2 Tag Past and Active Electrical Customers

Use tags in GoHighLevel so you can segment customers for review requests, referral offers, and reactivation campaigns.

Useful example tags for electricians:

  • Past Customer – Electrical
  • Panel Upgrade
  • EV Charger Install
  • Commercial Electrical
  • High Voltage Growth

Apply these tags automatically in workflows when a job is marked as completed.

Step 2: Build Your GoHighLevel Review Request Automation

Positive public reviews are the foundation of the High Voltage Growth system. GoHighLevel makes it easy to request reviews as soon as an electrical job is finished.

2.1 Connect Your Review Destination

Most electricians want reviews on Google, Facebook, or another primary platform. Configure your review URL first.

  1. Locate your Google Business Profile review link.
  2. In GoHighLevel, open Settings > Custom Values and create a value like Review Link.
  3. Paste your review URL into that custom value so it can be reused in templates and workflows.

2.2 Create SMS and Email Review Templates in GoHighLevel

Next, set up short, friendly messages encouraging customers to leave a review.

Example SMS template for electricians:

  • “Hi {{contact.first_name}}, thanks for choosing us for your electrical work today. Would you mind leaving a quick review to help other homeowners find us? ”

Example email template:

  • Subject: “How did our electrician do today?”
  • Body: Brief thank-you message, a single call to action button or hyperlink using the review custom value.

Save these messages in GoHighLevel under Marketing > Templates so you can use them in automations.

2.3 Create the Review Workflow in GoHighLevel

Now build a workflow that automatically sends the review request when the job is finished.

  1. Go to Automation > Workflows and create a new workflow.
  2. Set the trigger to fire when an opportunity moves to the Job Completed stage in your electrician pipeline.
  3. Add a short delay (for example 1–2 hours after completion).
  4. Add an SMS step using your review SMS template.
  5. Optionally add an email step 24 hours later for customers who did not click the SMS link.

This GoHighLevel workflow will consistently request reviews from every electrical customer, without manual effort.

Step 3: Use GoHighLevel to Turn Reviews Into Referrals

Once customers leave positive reviews, the High Voltage Growth method recommends turning those happy clients into a steady source of referrals and repeat electrical work.

3.1 Filter Happy Reviewers with GoHighLevel Automations

You can use triggers or manual tagging for customers who respond positively.

A simple approach:

  1. When you see a new 5-star review, open the contact in GoHighLevel.
  2. Add a tag such as Review – 5 Star.
  3. Use this tag as an entry condition for a referral workflow.

If your setup uses review integration, you can automate this tagging when a high rating is received.

3.2 Create a Referral Offer Sequence in GoHighLevel

Build a short, clear referral campaign that explains what customers get when they send a friend who books an electrical job.

Example steps:

  1. In Marketing > Templates, create a referral SMS or email that includes:
    • Thanks for the review.
    • A simple referral offer (e.g., a discount on future services or gift card after referral completes a job).
    • Instructions to share your contact number or booking link.
  2. Create a new workflow in GoHighLevel triggered by the Review – 5 Star tag.
  3. Send the referral message 1–3 days after the review, so the positive experience is still fresh.
  4. Optionally add a reminder after 7–14 days.

Use GoHighLevel to track referred leads by applying tags like Referral Lead when a new contact mentions the referring customer.

Step 4: Reactivate Past Electrical Customers with GoHighLevel

The High Voltage Growth strategy emphasizes staying in front of past customers so they call you first whenever new electrical needs appear.

4.1 Build a Reactivation List in GoHighLevel

Use filters and tags to identify customers whose last job was several months ago.

  1. In Contacts, filter by tag Past Customer – Electrical.
  2. Optionally filter by last activity date or last appointment date.
  3. Save this as a smart list in GoHighLevel so it updates automatically.

4.2 Create a Simple Value-Driven Reactivation Campaign

Instead of discount-heavy offers, focus on safety and maintenance topics electrical customers care about.

Example ideas:

  • Annual electrical safety check reminders.
  • Panel inspection before adding new high-draw appliances.
  • Information about upgrading to more efficient lighting.

In GoHighLevel:

  1. Create 2–4 short SMS or email templates addressing these topics.
  2. Launch a workflow targeting your Past Customer – Electrical list.
  3. Stagger messages over several weeks, with clear calls to book an inspection or quote.

Step 5: Track High Voltage Growth Results in GoHighLevel

Once your review, referral, and reactivation automations are live in GoHighLevel, track performance so you can refine your offers and messages.

5.1 Watch Key Metrics in GoHighLevel

Important numbers for electricians include:

  • Number of reviews per month after installing automations.
  • Referral leads and jobs created from happy customers.
  • Reactivated jobs from past customers.
  • Revenue per customer and per campaign.

Use GoHighLevel reporting for opportunities, pipeline value, and conversion rates to measure your High Voltage Growth system.

5.2 Improve Campaigns Based on Real Electrical Jobs

Review the language in your messages and the timing of your workflows.

To optimize:

  • Test different review request wording and send times.
  • Try new referral incentives that match your margins on typical electrical jobs.
  • Adjust reactivation topics based on seasonal electrical needs in your area.

Additional Resources for GoHighLevel Users

You can read the original High Voltage Growth documentation for electricians here: High Voltage Growth for Electricians.

For strategic help implementing campaigns like these in GoHighLevel, you can also visit Consultevo for advanced CRM and automation consulting.

By combining disciplined data organization, thoughtful customer messaging, and the automation capabilities of GoHighLevel, electricians can systematically turn each completed job into more reviews, more referrals, and more repeat electrical work without adding extra admin tasks.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

Scale GoHighLevel

“`