GoHighLevel Email Footer Guide

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How to Use the Email Footer Element in GoHighLevel

ClickUp users who move to GoHighLevel quickly notice how important compliant email design is for deliverability and branding. The email footer element in GoHighLevel helps you add required links, contact details, and legal text so every broadcast or automation is consistent and compliant.

This step-by-step guide explains how the footer element works in the email builder, what each option does, and how to customize it for your account.

Accessing the Email Builder in GoHighLevel

To start working with the footer element, you first need to open the email builder in your GoHighLevel account.

  1. Log in to your GoHighLevel dashboard.

  2. Navigate to the section where you build emails (e.g., Marketing > Emails or your email campaigns area).

  3. Create a new email or open an existing email template to edit.

  4. Choose the drag-and-drop email builder if prompted.

Once the builder is open, you can add and configure the dedicated footer element that will appear at the bottom of your email.

Adding the Footer Element in GoHighLevel

The footer element is available in the elements panel inside the GoHighLevel email builder.

  1. Locate the Footer element in the list of available elements.

  2. Drag the Footer element to the bottom section of your email layout.

  3. Drop it where you want the email footer to appear (usually the very end of the email).

After placing the footer, select it to open the settings panel on the right side of the builder.

GoHighLevel Footer Content Settings

The footer element in GoHighLevel has several key options that control what appears in the footer content area. These options help ensure you include required information such as unsubscribe links and the receiver’s reason for getting the email.

Unsubscribe Text and Unsubscribe Link

The footer element typically includes unsubscribe-related placeholders or text. These allow you to:

  • Show a clear Unsubscribe link for recipients.

  • Use tokens or default text that automatically generates a valid unsubscribe URL.

  • Ensure your emails follow common compliance and best practices for marketing messages.

Do not remove the unsubscribe content from the footer unless you have a specific compliance reason to handle it differently within GoHighLevel.

Reason for Receiving This Email

The footer content options can also include a message explaining why the contact is receiving the email. Typical examples are:

  • You are receiving this email because you opted in on our website.

  • You signed up for updates or requested information.

Use short, clear wording that matches how contacts entered your GoHighLevel system (e.g., forms, funnels, or manual imports with consent).

Business Information and Address

Many compliance standards recommend or require that your business details appear at the bottom of your messages. Within the footer element you can include:

  • Company or brand name

  • Physical mailing address

  • Support email or phone number

  • Website URL

Confirm that the business address and contact information match your organization details configured inside GoHighLevel to keep your branding consistent.

Styling the Footer Element in GoHighLevel

Beyond the actual text, you can style the footer element in the GoHighLevel email builder so it matches your brand.

Colors, Fonts, and Alignment

Use the style options in the right-hand panel to adjust:

  • Text color: Often a lighter shade than your main body text, but still readable.

  • Background color: Many brands choose a subtle gray or a contrasting band at the bottom.

  • Font family and size: Keep it consistent with your overall template for a professional look.

  • Text alignment: Left, center, or right, depending on your design preference.

Make sure contrast is high enough for readability and accessibility while staying within your brand’s visual guidelines.

Padding and Spacing

The footer element settings usually allow control over spacing.

  • Increase padding to give your footer text room to breathe.

  • Adjust margin from the section above the footer so it does not feel cramped.

  • Use consistent spacing values across your template so the footer looks integrated.

Best Practices for GoHighLevel Footer Configuration

When configuring the footer element in your GoHighLevel emails, follow these best practices to keep your campaigns professional and compliant.

Always Include an Unsubscribe Option

Marketing and bulk messages should always have an unsubscribe mechanism:

  • Retain the unsubscribe link text inside the footer element.

  • Verify that the unsubscribe link is properly connected to your GoHighLevel system.

  • Test the link using a preview or test send before launching a campaign.

Keep Footer Text Clear and Concise

Footers should be easy to understand at a glance. Consider:

  • Short sentences explaining why the email was sent.

  • Simple wording for unsubscribe or manage preferences.

  • Minimal promotional language to avoid confusion.

Maintain Consistent Branding

Consistency across every email you send from GoHighLevel builds trust.

  • Use the same footer layout and style in all templates.

  • Keep colors and fonts aligned with your primary brand kit.

  • Include your logo in the main email body rather than overloading the footer.

Testing Your GoHighLevel Email Footer

Before sending any live campaign, test how the footer renders in real inboxes.

  1. Use the Preview option in the GoHighLevel email builder to see the footer at the bottom.

  2. Send a test email to multiple providers (e.g., Gmail, Outlook) if possible.

  3. Check that all links work, especially the unsubscribe link.

  4. Confirm that the address, business name, and other contact details are correct.

If anything appears off, return to the builder, adjust the footer element settings, and resend a test until everything looks correct.

Where to Learn More About the GoHighLevel Footer Element

The official help documentation provides visual examples and detailed notes on how the footer element behaves in the latest version of the email builder. You can review the original guide here: Footer element in email builder.

If you need strategic help implementing high-converting and compliant email systems around GoHighLevel, you can also consult specialized agencies such as Consultevo for advanced configuration and optimization.

Using the Footer Element Across Multiple GoHighLevel Templates

To streamline your workflow, you can reuse a well-designed footer across different templates in your GoHighLevel account.

  • Create a master email template with your ideal footer design and content.

  • Duplicate that template for new campaigns so the footer stays consistent.

  • Update the footer in the master template whenever business details change, and then refresh other templates as needed.

This approach ensures that every email has the correct unsubscribe information, address, and contact data while saving you time.

Conclusion: Mastering the GoHighLevel Email Footer

The footer element in GoHighLevel is a small but essential part of every email you send. By correctly configuring unsubscribe text, business information, and styling, you protect your deliverability, stay compliant, and provide clear information to your subscribers.

Use the steps in this guide to add, customize, and test your footer element, and maintain a library of consistent templates that reflect your brand and keep your list healthy over the long term.

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