How to Use the GoHighLevel Email Risk Assessment Tool

If you manage CRMs such as ClickUp alongside GoHighLevel, understanding email deliverability is essential. The email risk assessment tool in GoHighLevel helps you evaluate and reduce the risk of spam issues, bounces, and domain blacklisting before you fully activate LC Email for your account or your clients.

This guide explains, step by step, how to access, read, and act on the email risk scores so you can keep your reputation and inbox placement strong.

What Is the GoHighLevel Email Risk Assessment Tool?

The email risk assessment tool in GoHighLevel is a built-in checker that analyzes your current sending setup and history. It assigns a risk score to show how safe or risky it is to enable LC Email on a specific sub-account.

The tool looks at:

• Your existing email sending volume and patterns
• Complaint, bounce, and spam metrics
• Reputation indicators on the domains and IPs already used
• Potential deliverability red flags that could affect future campaigns

Based on these factors, GoHighLevel categorizes the account into different risk levels, which then guide you on whether to proceed, warm up gradually, or fix serious issues first.

Where to Find the Email Risk Tool in GoHighLevel

You can access the email risk assessment directly inside your GoHighLevel agency view before fully enabling LC Email for a location or client account.

1. Log in to your agency-level GoHighLevel account.
2. Navigate to the specific sub-account (location) you want to review.
3. Go to the LC Email or email settings section where LC Email is configured.
4. Look for the option or banner that mentions the Email Risk Assessment or risk score.

Once loaded, the page will display a summary of your current risk status along with more detailed metrics that explain why the account is graded at that level.

Understanding Risk Levels in GoHighLevel

The GoHighLevel email risk assessment groups accounts into clear risk tiers so you can take the correct actions before sending large campaigns.

Low Risk Status in GoHighLevel

A low risk status means your sending patterns and complaint metrics look healthy. Typical indicators include:

• Consistently low bounce rates
• Minimal spam complaints
• Reasonable sending volume with stable engagement

If GoHighLevel shows your account as low risk, it is generally safe to enable LC Email and begin sending, while still following best practices such as gradual warm-up and list hygiene.

Medium Risk Status in GoHighLevel

A medium risk rating means there are some concerns that could harm deliverability if you scale too fast. Common issues may include:

• Recent spikes in volume
• Moderate bounce or complaint rates
• Mixed engagement across different campaigns

In this case, GoHighLevel suggests a cautious rollout of LC Email. You should increase volume slowly, monitor metrics closely, and fix list or content issues before sending to your entire database.

High Risk Status in GoHighLevel

A high risk status indicates serious deliverability problems that must be addressed before enabling LC Email at scale. Signals may include:

• High bounce rates from bad or unverified lists
• Elevated spam or abuse complaints
• Past activity that could damage your sending domain reputation

When GoHighLevel flags your account as high risk, you should pause any plan to send large campaigns, clean your lists, and improve consent and engagement processes before proceeding.

How to Run an Email Risk Check in GoHighLevel

Running the email risk assessment is straightforward and should be done for each new sub-account you plan to activate on LC Email.

1. Open the sub-account in your GoHighLevel agency view.
2. Go to Email or LC Email settings.
3. Locate the email risk assessment section or risk status banner.
4. Start or refresh the assessment if a manual refresh option is available.
5. Review the overall risk rating displayed at the top of the assessment panel.
6. Check the detailed metrics such as bounces, complaints, and volume history that explain the rating.

Use this information to plan how aggressively you should ramp up sending and whether you must fix problems before enabling full-scale campaigns.

Recommended Actions Based on GoHighLevel Risk Scores

The real value of the GoHighLevel email risk assessment tool comes from knowing what actions to take after you see your score.

For Low Risk Accounts

• Enable LC Email for the sub-account.
• Warm up gradually instead of sending to your entire list on day one.
• Segment recipients by engagement (e.g., most engaged first).
• Monitor open, click, and bounce rates weekly.

For Medium Risk Accounts

• Clean your list using verification services or by removing long-term inactive contacts.
• Send first to smaller, engaged segments to rebuild positive engagement signals.
• Review email content for spammy language, misleading subject lines, or overuse of images.
• Re-check the GoHighLevel risk assessment after making improvements.

For High Risk Accounts

• Immediately stop any plan to send bulk campaigns from that account.
• Identify and remove problematic lists, scraped contacts, or non-consented emails.
• Confirm that your sign-up forms use clear consent and that you honor unsubscribes.
• After significant cleanup, let the system collect some new engagement data, then re-run the GoHighLevel risk assessment.

Best Practices to Keep GoHighLevel Email Risk Low

Following consistent best practices will help you maintain a low risk score in GoHighLevel and protect your domains.

• Maintain list hygiene: regularly remove invalid, bounced, and unengaged contacts.
• Use double opt-in: confirm new subscribers via email when possible.
• Segment and personalize: send relevant content to specific groups instead of blasting everyone.
• Honor unsubscribe requests quickly: never email people who opted out.
• Monitor metrics: keep a close eye on open rates, clicks, bounces, and spam complaints.

These habits support better inbox placement and ensure that GoHighLevel continues to rate your accounts as safe for LC Email sending.

When to Re-Run the GoHighLevel Email Risk Assessment

You should not treat the assessment as a one-time setup task. Re-running it periodically ensures ongoing compliance and safety.

Re-assess when:

• You import a large new list.
• You change your primary sending domain.
• You see a sudden drop in opens or clicks.
• You receive notices of higher bounce or complaint rates.

By checking the GoHighLevel risk status during these changes, you can identify and fix problems before they damage your reputation further.

Helpful Resources for GoHighLevel Users

To dive deeper into the official documentation for the email risk assessment tool and LC Email, review the original GoHighLevel help article here: How to use the email risk assessment tool for LC Email.

If you need broader CRM and funnel strategy guidance beyond GoHighLevel, you can also explore specialized consulting resources at Consultevo for implementation and optimization support.

Conclusion: Safely Enabling LC Email in GoHighLevel

The email risk assessment tool in GoHighLevel is your first line of defense against poor deliverability, spam complaints, and domain reputation damage. By regularly checking your risk score, understanding what each level means, and applying best practices for list management and sending behavior, you can confidently enable LC Email and scale your campaigns while protecting your brand and your clients.

Use the GoHighLevel assessment before each major rollout, act on the recommendations, and treat email reputation as an ongoing process rather than a one-time setup step.

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