Email Sending Guide for GoHighLevel

Using ClickUp or any other project tool to organize campaigns is helpful, but your actual delivery performance depends on how you configure and warm up email in GoHighLevel. This how-to guide walks you step by step through sending safely, avoiding spam filters, and building a strong sender reputation based strictly on the official platform recommendations.

Why Email Reputation Matters in GoHighLevel

Every email you send in GoHighLevel impacts your domain and IP reputation. Email service providers constantly track how recipients interact with your messages and use that data to decide whether to deliver, delay, or block future campaigns.

If you start sending large volumes too quickly, or to low-quality contact lists, providers may:

• Send your messages to the spam folder
• Throttle or temporarily block your campaigns
• Lower the reputation of your sending domain

Following the official email sending rules in GoHighLevel helps you avoid these issues and keep deliverability high over the long term.

Pre-Sending Checklist for GoHighLevel Users

Before you send any marketing emails, complete this checklist so that your account, domain, and lists are safe to use.

1. Verify and Authenticate Your Domain

Domain authentication shows mailbox providers that GoHighLevel has permission to send on your behalf. This is critical for inbox placement.

1. Log in to your GoHighLevel account.
2. Navigate to the email settings area for your location.
3. Add or select the domain you will use for sending.
4. Follow the prompts to add the required DNS records (typically SPF, DKIM, and sometimes DMARC) at your domain host.
5. Wait for DNS propagation and confirm that the platform shows your domain as verified and authenticated.

Do not start large campaigns until your domain is fully authenticated and verified.

2. Use a Dedicated Sending Domain

Best practice is to use a separate domain or subdomain for marketing email instead of your primary business domain. For example:

• Main domain: example.com
• Marketing domain: mail.example.com or news.example.com

This keeps your main corporate email reputation safer if you ever run into deliverability problems with marketing campaigns in GoHighLevel.

3. Clean and Validate Your Contact List

List quality is one of the main signals mailbox providers use to score your reputation. Before importing contacts into GoHighLevel:

• Remove old, inactive, or purchased lists.
• Delete obvious role-based or risky emails (e.g. info@, support@, admin@) if they were not clearly opted in.
• Run your list through a reputable email validation service to remove invalid or bouncing addresses.
• Only keep contacts who have given clear and recent consent to receive your emails.

How to Warm Up a New GoHighLevel Sending Domain

Warm up means increasing your email volume gradually so spam filters can learn that your messages are safe and wanted. When using a new domain or new sending infrastructure in GoHighLevel, you must warm it up for several weeks.

Step 1: Start Very Small

During the first few days:

• Send to a very small number of contacts, ideally 10–50 per day.
• Use highly engaged, known recipients who are likely to open and click.
• Send highly relevant, personal-feeling content.

The goal is to generate strong positive engagement signals from the start.

Step 2: Increase Volume Slowly

After the initial days, gradually increase volume in GoHighLevel based on performance:

• If bounce, complaint, and spam rates are low, increase daily sends by 50–100% every few days.
• If you see spikes in bounces or spam complaints, pause volume growth and investigate.
• Avoid sudden jumps from very low volume to thousands of messages in a single day.

Consistent, controlled growth over 2–4 weeks is safer than rapid scaling.

Step 3: Monitor Key Metrics

Track performance indicators inside GoHighLevel and with your email provider logs. Focus on:

• Delivery rate
• Open rate
• Click-through rate
• Bounce rate
• Spam complaint rate

Stop or slow down warm up if delivery or engagement suddenly drops, then fix the underlying issue before sending more.

Content and Sending Best Practices in GoHighLevel

Even with a good warm-up plan, poor content or sending habits can damage your reputation. Follow these guidelines whenever you build campaigns in GoHighLevel.

Write Clear, Honest Subject Lines

• Avoid misleading or “clickbait” subjects.
• Do not use excessive capitalization, symbols, or spammy phrases.
• Match the subject line closely to the content of your email.

Balance Text and Images

Emails that are only images or only a few words of text can be flagged by filters. Instead:

• Use a healthy mix of readable text and images.
• Include descriptive alt text for important images.
• Avoid embedding very large images or attachments.

Always Include a Visible Unsubscribe Link

Legitimate marketing campaigns must make it easy to opt out. In GoHighLevel:

• Ensure every bulk email template includes a clear unsubscribe link.
• Honor unsubscribe requests immediately.
• Do not send new promotional campaigns to unsubscribed or bounced contacts.

Send at Reasonable Frequencies

Over-sending can generate spam complaints. Use GoHighLevel automation rules and smart campaigns to:

• Limit the number of messages a contact can receive in a short time frame.
• Space nurture emails over days or weeks, not hours.
• Segment by engagement so highly active contacts receive more while inactive contacts receive fewer emails.

Troubleshooting Deliverability in GoHighLevel

If your campaigns start landing in spam or getting blocked, take corrective action quickly.

Check Authentication and DNS Records

First, confirm that your domain authentication is still valid:

• Verify SPF, DKIM, and DMARC records at your DNS provider.
• Check the email settings screen in GoHighLevel for any warnings or errors.
• Update or correct any DNS entries that were changed or removed.

Review List Hygiene and Segmentation

High bounce or complaint rates usually mean list problems. To fix this:

• Remove recent bounces and complainers from future campaigns.
• Pause sending to very inactive segments and re-engage them with a special, low-volume series.
• Stop using any lists that were not collected with explicit permission.

Slow Down and Re-Warm if Needed

If reputation has dropped:

1. Stop all large-volume sends.
2. Send only to your most engaged contacts for a period of time.
3. Rebuild positive engagement metrics.
4. Slowly increase volume again inside GoHighLevel, following a new warm-up schedule.

Staying Updated on GoHighLevel Email Policies

Email ecosystems change frequently, and platforms update their best practices to keep up with provider rules. To stay aligned:

• Review the official GoHighLevel email sending guide regularly at this help center article.
• Document your current sending practices and review them with your team.
• Track changes to authentication standards and mailbox provider policies.

Next Steps for Optimizing GoHighLevel Email

Once your basic setup, warm up, and sending habits are solid, you can focus on optimization:

• Test different subject lines and preview text.
• Improve segmentation based on engagement and behavior.
• Use automation in GoHighLevel to send timely, relevant sequences.
• Regularly clean your lists and prune inactive subscribers.

If you need professional help building a scalable email and automation plan around GoHighLevel, you can learn more at Consultevo, a digital consultancy that supports advanced funnel and CRM implementations.

By following these steps, keeping lists clean, and warming up new domains properly, you can protect your sender reputation and achieve consistent, long-term deliverability with GoHighLevel.

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