GoHighLevel Email Statistics Summary Guide
If you manage client campaigns in tools like ClickUp and need precise reporting, learning the GoHighLevel Email Statistics Summary page will help you track, filter, and export key email metrics with confidence. This guide walks you step by step through each part of the statistics page so you can quickly understand performance and share accurate data with your team or clients.
What the GoHighLevel Email Statistics Summary Page Shows
The Email Statistics Summary page in GoHighLevel provides a high-level view of how a specific email broadcast performed. It aggregates key metrics so you can see, at a glance, whether the campaign reached inboxes and generated engagement.
On this summary screen, you will see:
- Sent – how many emails were attempted.
- Delivered – how many emails reached recipients without bouncing.
- Opened – total opens and open rate.
- Clicked – link clicks and click rate.
- Bounced – total bounces and bounce rate.
- Complaints – spam or abuse complaints registered by inbox providers.
- Unsubscribes – total recipients who unsubscribed from this email.
These metrics are tied to one specific email, allowing you to evaluate performance in detail and refine future sends inside GoHighLevel.
How to Access the GoHighLevel Email Statistics Summary
Follow these steps to open the Email Statistics Summary page for a broadcast:
- Log in to your GoHighLevel account with appropriate permissions.
- Navigate to the Marketing or Emails section (depending on your interface version).
- Locate the email campaign or broadcast you want to review in the list.
- Click on the email name or its statistics icon to open the detailed summary page.
Once you are there, you will see the top-level metrics and a tabular breakdown of individual contacts and their interaction with the email.
Key Email Metrics in GoHighLevel Explained
Sent and Delivered Metrics in GoHighLevel
The first numbers you will usually check are Sent and Delivered. These show the overall health of your sending list and deliverability.
- Sent – total emails the system attempted to send.
- Delivered – total emails that did not bounce and successfully reached the mail server.
- Delivery Rate – delivered emails as a percentage of sent emails.
A significantly lower delivered number compared to sent often points to list problems or technical issues. Use this as a baseline to ensure your GoHighLevel sending infrastructure is functioning properly.
Opens and Clicks in GoHighLevel
Open and click metrics reveal how appealing your subject line and content are.
- Opened – how many recipients opened the email at least once.
- Open Rate – opens divided by delivered emails.
- Clicked – how many recipients clicked at least one link in the email.
- Click Rate – clicks divided by delivered emails.
These metrics help you compare campaigns and test subject lines, layouts, and call-to-action placement within GoHighLevel emails.
Bounces, Complaints, and Unsubscribes
The Email Statistics Summary page also highlights negative signals that can affect your reputation.
- Bounced – number of emails that could not be delivered. High bounce counts suggest a poor or outdated list.
- Complaints – spam or abuse reports from recipients. Even small numbers are important to monitor.
- Unsubscribes – recipients who chose to leave your list after this email.
By reviewing these values, you can take corrective action such as cleaning your list, adjusting email frequency, or refining message relevance inside GoHighLevel.
Using Filters on the GoHighLevel Email Statistics Page
Filters on the Email Statistics Summary page allow you to drill down into specific groups of contacts and their behavior.
Common filter options include:
- Status – view contacts who opened, clicked, unsubscribed, bounced, or reported spam.
- Search – look up a specific contact by name or email address.
To apply filters:
- Open the Email Statistics Summary page for your selected email in GoHighLevel.
- Use the filter dropdown or tabs to choose a status such as Opened or Clicked.
- Optionally use the search box to find a specific contact.
- Review the filtered contact list and their interaction details.
Filtering lets you quickly identify highly engaged contacts or problem addresses without leaving the GoHighLevel interface.
Understanding the Contact Activity Table in GoHighLevel
Below the summary metrics, you will see a table listing individual contacts along with their interaction details. Typical columns may include:
- Name / Email – identifies the contact.
- Status – opened, clicked, bounced, unsubscribed, or complained.
- Last Activity – timestamp of the most recent event related to this email.
- Details – additional context such as bounce type or specific click events.
Use this table to investigate specific cases, such as a high-value lead who bounced or a segment of contacts who consistently click on offers.
Exporting Email Statistics from GoHighLevel
The Email Statistics Summary page typically includes an export feature so you can download performance data and use it in spreadsheets, reports, or external dashboards.
To export data:
- Open the Email Statistics Summary page for the desired email in GoHighLevel.
- Click the Export button (usually located near the top-right of the statistics table or header).
- Choose the export format if prompted (commonly CSV).
- Download the file and open it in your preferred analytics or reporting tool.
Exports are helpful when building custom client reports or combining data with information from other platforms.
Practical Tips for Using GoHighLevel Email Statistics
Here are some practical ways to use the Email Statistics Summary page to improve your marketing performance:
- Monitor deliverability – regularly check bounce and complaint counts. If they rise, clean your lists and review sending practices.
- Test subject lines – compare open rates between similar emails and iterate on subject line structure and preview text.
- Segment engaged contacts – use filters to identify people who repeatedly open and click, then add them to VIP or upsell sequences within GoHighLevel.
- Reduce unsubscribes – when unsubscribes spike for a specific campaign, analyze its content, frequency, and targeting.
By consistently reviewing the Email Statistics Summary, you turn raw numbers into clear actions that improve future campaigns.
More Resources Beyond GoHighLevel
For additional help with email strategy, funnel structure, and automation architecture, you can explore expert resources at Consultevo. To see the original support documentation that this article is based on, visit the official help page for the Email Statistics Summary at GoHighLevel Email Statistics Summary.
Use these resources together with the GoHighLevel Email Statistics Summary page to build transparent reporting workflows and more effective campaigns for every client.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
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