How GoHighLevel Counts Workflow Email Actions in Statistics

If you manage campaigns in ClickUp and then execute automations in GoHighLevel, it is essential to understand exactly how workflow email actions are counted in system statistics. This guide explains how email sends, opens, and link clicks are tracked so you can confidently read your performance data and avoid confusion when numbers do not seem to match.

The explanations below are based on the official documentation and will help you interpret the reporting inside workflows, individual email actions, and contact records.

Overview of Email Statistics in GoHighLevel Workflows

When you add email actions to a workflow in GoHighLevel, the platform tracks key events for each step, such as:

• Number of emails sent from that specific action
• Opens attributed to that email action
• Link clicks recorded from the body of the email

These numbers are visible on the email action card itself and in the right-side statistics panel inside the workflow builder. It is important to understand that these statistics are scoped to that individual email step, not to every email a contact has ever received.

How GoHighLevel Counts Sent Emails

Each email action in a GoHighLevel workflow has its own set of send statistics. The Sent number represents how many times that specific step has successfully sent an email to contacts passing through it.

Key points about sent statistics:

• Every time a contact reaches that email action and the email is delivered, the count increments by one.
• If a contact never reaches the step (for example, they are removed earlier in the workflow), it does not affect the sent count.
• Resending from the same step will add additional sends and will reflect in that action’s statistics.

These numbers will often differ from global email statistics elsewhere in GoHighLevel because they are limited only to the single workflow step.

How GoHighLevel Tracks Email Opens

Opens are one of the most frequently misunderstood metrics in GoHighLevel workflow reporting. The system uses tracking pixels in supported email clients to detect when a message has been opened.

GoHighLevel Email Opens Inside a Workflow Step

On the individual email action, the Opened count displays how many times recipients opened the email sent by that specific step. This is scoped to:

• The exact workflow email action
• The specific template or body content used in that action
• The contacts that actually received an email from that step

If a contact received the same email content from a different campaign, those opens would not be included in this action’s statistics. Only opens triggered by emails sent from this workflow email action are counted.

Why GoHighLevel Opens May Look Inconsistent

You might notice differences between:

• Workflow action opens
• Global email analytics
• Contact-level email history

These discrepancies usually occur because you are looking at different scopes of data. The workflow email action only shows opens associated with that exact step. Global analytics may include newsletters, broadcasts, or emails from other automation sequences, which can show higher totals.

How GoHighLevel Counts Link Clicks in Email Actions

Link click tracking is another important statistic for evaluating email performance in GoHighLevel. The workflow email action records clicks on trackable URLs inside the email body.

GoHighLevel Link Clicks per Email Step

For each email action, you will see a Clicked total. This number reflects:

• The number of recorded link clicks from emails sent by that specific workflow step
• Clicks on tracked links only (for example, URLs that run through the system’s tracking domains)
• Clicks that occurred after the send, regardless of when they happened

Important clarifications:

• If a contact receives two different emails with the same URL from two different workflow steps, each step will have its own click total.
• Clicks from older campaigns that reused the same link will not inflate this step’s statistics.

How GoHighLevel Displays Email Statistics in the Workflow Builder

Within the workflow builder interface, GoHighLevel shows summarized metrics directly on the email action block and in detail when you open the step.

Typical visible values include:

• Total sent
• Total opened
• Total clicked
• Percentages based on sends and opens

These metrics help you understand performance at a glance and highlight which steps in the automation are working well or need optimization.

Viewing Detailed Email Metrics for a GoHighLevel Workflow

To see detailed statistics for a specific workflow email action in GoHighLevel, follow these steps:

1. Open the Automation / Workflows area.
2. Select the workflow that contains the email action you want to review.
3. Click on the email action inside the visual workflow.
4. Review the statistics displayed in the right-side panel, including sends, opens, and clicks.

This view focuses on that one step, allowing you to test subject lines and content variations inside the same workflow.

Common Reasons GoHighLevel Email Stats Don’t Match Expectations

If your workflow email statistics in GoHighLevel look lower or higher than you expect, consider the following factors:

• Different data scopes: Workflow step vs. global analytics.
• Tracking limitations: Some email clients block images or tracking pixels, which can reduce measured opens.
• Contact segmentation: Not all contacts go through every workflow, so sends may be lower than your database total.
• Multiple workflows: A contact may receive similar emails from another automation or campaign, splitting their opens across different reports.

Understanding these nuances helps you avoid misinterpreting the performance of your automations.

Best Practices for Interpreting GoHighLevel Workflow Email Data

To get accurate insights from your email statistics inside GoHighLevel workflows, use these best practices:

• Always check statistics at the workflow step level before comparing them with global reports.
• Use consistent naming conventions for email actions to quickly identify similar campaigns.
• Monitor both absolute numbers (sends, opens, clicks) and rates (open rate, click-through rate).
• Run controlled tests, changing only one factor at a time (subject line, preview text, or body content).

This approach lets you leverage workflow data to gradually improve your automation performance.

Where to Learn More About GoHighLevel Email Tracking

For deeper technical details about how email statistics are generated in the platform, see the original documentation on workflow email actions and statistics in GoHighLevel at this official help article. It provides the authoritative explanation of what is counted and how numbers are calculated.

If you want expert help designing data-driven automations, reporting dashboards, and advanced marketing workflows around GoHighLevel, you can also visit Consultevo for strategy and implementation support.

By understanding exactly how workflow email actions are tracked inside GoHighLevel, you can confidently interpret your statistics, identify which steps drive results, and make precise optimizations that steadily increase engagement and conversions across your automations.

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