How to Resell GoHighLevel Ad Manager

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How to Enable and Resell GoHighLevel Ad Manager

If you manage marketing automation in platforms like ClickUp and want to sell paid ads as a service, the GoHighLevel Ad Manager feature lets you offer Facebook, Instagram, and Google Ads management directly inside your clients’ accounts. This guide walks you through enabling, pricing, and reselling the Ad Manager within your GoHighLevel SaaS environment.

The instructions below are based on the official GoHighLevel support documentation and adapted for agencies that need a clear, step‑by‑step how‑to article.

What Is GoHighLevel Ad Manager?

The Ad Manager in GoHighLevel is a built‑in tool that allows your sub‑accounts to connect and manage:

  • Facebook and Instagram ad accounts
  • Google Ads accounts
  • Lead tracking inside pipelines
  • Reporting within the CRM dashboard

As an agency owner, you can enable this feature, define pricing, and choose whether your clients see GoHighLevel branding or only your white‑label setup.

Prerequisites for Using GoHighLevel Ad Manager

Before you turn on Ad Manager for your sub‑accounts, make sure you meet these requirements:

  • You are on an Agency plan that supports SaaS and white‑label tools.
  • You have admin access to the Agency view.
  • You have billing details configured for your SaaS packages.
  • You have permissions to add or modify SaaS and marketplace add‑ons.

Once these conditions are met, you are ready to enable the GoHighLevel Ad Manager.

How to Enable GoHighLevel Ad Manager at the Agency Level

Follow these steps to turn on Ad Manager from your Agency dashboard. Menu names may vary slightly, but the flow remains the same.

Step 1: Log in to Your GoHighLevel Agency View

  1. Sign in to your GoHighLevel account with your agency admin credentials.
  2. Switch to the Agency view if you are currently inside a sub‑account.

Step 2: Open the SaaS or Marketplace Settings

  1. In the left sidebar, navigate to SaaS Configurator or Marketplace (depending on your interface).
  2. Locate the section where you manage add‑ons, upgrades, or marketplace products.

This is where you will find the toggle and pricing options for the Ad Manager tied to GoHighLevel.

Step 3: Locate the Ad Manager Product

  1. Scroll through the list of available add‑ons.
  2. Find the item labeled Ad Manager or similar (e.g., Facebook & Google Ad Manager).
  3. Click into the product to view its description, price, and billing settings.

The Ad Manager entry is the one that allows your clients to manage paid ads directly from their GoHighLevel sub‑account.

Step 4: Enable the Ad Manager Feature

  1. Inside the Ad Manager product screen, look for an Enable or Activate toggle.
  2. Turn the toggle On to enable the Ad Manager for your agency.
  3. Save your changes.

Enabling this at the Agency level makes the Ad Manager available for assignment to specific SaaS or sub‑accounts.

Configure Pricing to Resell GoHighLevel Ad Manager

After enabling the feature, you need to configure how you want to charge your clients for Ad Manager access within GoHighLevel.

Step 5: Choose a Pricing Model

Inside the Ad Manager configuration, select how you will bill sub‑accounts. Common options include:

  • Flat monthly fee per sub‑account
  • Bundled as part of a higher‑tier SaaS plan
  • Usage‑based or tiered add‑on pricing

Set a price that covers any underlying costs you pay to GoHighLevel and leaves room for agency profit.

Step 6: Add Ad Manager to SaaS Plans

  1. Open your SaaS Configurator in the Agency view.
  2. Edit each SaaS plan where you want Ad Manager included.
  3. Under Included Features or Add‑Ons, select Ad Manager.
  4. Define whether it is included by default or available as a paid upgrade.
  5. Save the SaaS plan changes.

Now, any new sub‑accounts created under those SaaS plans will inherit the Ad Manager settings and pricing you configured in GoHighLevel.

Enable GoHighLevel Ad Manager for Existing Sub‑Accounts

For sub‑accounts that already exist, you may need to manually enable the Ad Manager.

Step 7: Open the Sub‑Account Settings

  1. From the Agency view, go to the list of Accounts or Sub‑Accounts.
  2. Select the client account you want to edit.
  3. Click into the Settings or Company configuration for that sub‑account.

Step 8: Turn On Ad Manager Access

  1. Find the section that lists available features or add‑ons.
  2. Locate Ad Manager.
  3. Toggle it On to grant access.
  4. Confirm any upsell or billing prompts that appear.
  5. Save your changes.

Once enabled, users inside that sub‑account will see the Ad Manager menu where they can connect their Facebook, Instagram, or Google Ads accounts.

What Your Clients See in GoHighLevel Ad Manager

After you enable the feature and assign it to a sub‑account, your clients can:

  • Connect ad accounts from supported platforms.
  • View campaign‑level performance data.
  • Track leads and opportunities in pipelines.
  • Generate simple reports inside their GoHighLevel dashboard.

Because this is integrated into the CRM, the Ad Manager becomes part of your white‑label environment rather than a separate tool.

Best Practices for Reselling GoHighLevel Ad Manager

To maximize revenue and client satisfaction when using GoHighLevel Ad Manager as a resellable service, consider the following recommendations.

Package Ad Manager With Higher‑Tier Plans

  • Include Ad Manager in premium SaaS tiers to increase average revenue per account.
  • Offer it as an add‑on for lower‑tier plans to drive upsells.

Define Clear Deliverables

  • Clarify whether clients are self‑managing campaigns or if your agency is fully managing them.
  • Specify what is included: campaign setup, optimization, reporting frequency, and support.

Train Clients on the Interface

  • Provide short tutorials or Loom videos showing how the Ad Manager works inside GoHighLevel.
  • Explain how to connect ad accounts and where to see key metrics.

Monitor Performance Across Sub‑Accounts

  • Regularly check top‑spending sub‑accounts for performance issues.
  • Look for opportunities to pitch optimization or fully managed ad services.

Troubleshooting GoHighLevel Ad Manager Issues

If you or your clients encounter problems while using the Ad Manager in GoHighLevel, review the following common scenarios:

  • Ad Manager not visible: Confirm it is enabled at both the Agency and sub‑account levels.
  • Billing not applied: Revisit SaaS plan settings to ensure pricing and add‑on status are configured correctly.
  • Ad accounts not connecting: Ask the client to verify permissions on Facebook Business Manager or Google Ads.
  • Data not updating: Check for integration errors or temporary API delays.

For exact button names, screenshots, and the latest interface updates, always refer to the official GoHighLevel documentation.

Additional Resources

For a detailed, visual walkthrough with screenshots, see the official article: How to Enable and Resell Ad Manager in GoHighLevel.

If you need strategic help productizing and pricing your GoHighLevel SaaS offers, you can also visit Consultevo for agency growth resources.

By following the steps above, you can quickly enable, price, and resell the GoHighLevel Ad Manager, turning paid ads management into a scalable, recurring‑revenue service inside your existing CRM stack.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

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