Create Exit Popups in GoHighLevel

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Create Exit Popups in GoHighLevel

If you use ClickUp or other project tools to manage funnels, learning how to build an exit‑intent pop-up in GoHighLevel will help you recover abandoning visitors and capture more leads without adding extra code or plugins.

This guide walks you step by step through setting up an exit pop-up using the built-in GoHighLevel popup builder and workflow automation so the popup appears right when a user is about to leave your page.

Why Use GoHighLevel Exit-Intent Popups?

An exit-intent popup is a small window that appears when the system detects a visitor is about to leave your page. In GoHighLevel, you can use this to:

  • Offer a discount or bonus before users exit.
  • Capture email addresses or phone numbers.
  • Remind visitors about a lead magnet or booking call.
  • Reduce cart or funnel abandonment.

Because it is built directly inside GoHighLevel, you can manage forms, popups, and automations from one place instead of relying on third-party scripts.

Prerequisites for the GoHighLevel Setup

Before building the exit popup, make sure the following items are already created in your GoHighLevel account:

  • An active Form (used to collect lead data).
  • A Popup in the funnel or website builder.
  • A Workflow with the page URL you want to track.

If you do not have these assets yet, create them first in your GoHighLevel site or funnel so you can connect everything during the configuration steps.

Step 1: Create or Configure Your GoHighLevel Form

The form is the element that will appear inside your exit popup. You can use an existing form or create a new one.

  1. In your GoHighLevel dashboard, open the Sites or Funnels section.

  2. Navigate to Forms and either:

    • Select an existing form you want to use, or
    • Create a new form and add the fields you need (for example, Name, Email, Phone).

  3. Customize the styling to match your brand so the form looks consistent when displayed inside the popup.

  4. Save the form when finished.

This form will be embedded into the GoHighLevel popup in the next step.

Step 2: Build the GoHighLevel Popup

Next, you need the popup that will appear when exit intent is detected. This is done directly in the page or funnel editor.

  1. Go to Sites > Funnels or Websites in GoHighLevel.

  2. Open the specific funnel step or page where you want to show the exit-intent popup.

  3. Click Edit to open the page builder.

  4. Add a Popup element:

    • In the left elements panel, locate the popup widget (or popup settings for the page).
    • Create a new popup and give it an internal name for easy reference.

  5. Inside the popup layout, drag in your Form element.

  6. Choose the form you created earlier from the dropdown so it appears when the popup is triggered.

  7. Design the popup content:

    • Add a headline, description, and image or icon.
    • Clearly state why visitors should submit the form (for example, special offer, free guide, or consultation).

  8. Save your changes to the page or funnel step.

At this stage you have a GoHighLevel popup with an embedded form, but you still need automation to control when it appears.

Step 3: Create a GoHighLevel Workflow for Exit Intent

Exit-intent behavior is managed through a workflow. The workflow will watch for visitors loading a specific URL and then trigger the popup under exit conditions.

  1. From the GoHighLevel dashboard, go to Automation > Workflows.

  2. Click + Create Workflow.

  3. Choose to start from scratch or from a relevant template, depending on what is available in your GoHighLevel account.

  4. Add a Trigger based on page activity. The common trigger is similar to Page Viewed or a funnel step page visit.

  5. In the trigger filter, specify the exact URL or funnel step where you created the popup.

  6. Save the trigger.

The workflow is now set up to watch for visitors on a specific page within GoHighLevel.

Configure the GoHighLevel Exit-Intent Action

With the trigger in place, you now add the action that shows the popup when exit intent is detected.

  1. Inside the same workflow, click + Add Action.

  2. Choose the option related to Show Popup or the specific popup action available in your GoHighLevel account.

  3. Select the popup you created earlier from the dropdown list.

  4. Enable the Exit Intent or equivalent setting, which instructs the system to display the popup when a user’s behavior suggests they are leaving the page (for example, moving the cursor towards the browser toolbar or close button on desktop).

  5. Adjust any additional conditions or delays if offered in your GoHighLevel version, such as:

    • Show only once per session.
    • Wait a specific number of seconds before tracking exit intent.

  6. Click Save on the workflow.

Now the workflow is configured to display the popup under exit-intent conditions on your selected page.

Step 4: Test Your GoHighLevel Exit Popup

Before sending traffic to the page, fully test the exit popup behavior.

  1. Open the funnel step or website page in a new browser tab using the live URL.

  2. Interact with the page for a few seconds to simulate real usage.

  3. Move your mouse cursor quickly toward the top of the browser window (toward the tabs or the close button) to simulate exit behavior.

  4. Confirm that the popup appears with your form and content displayed correctly.

  5. Submit a test form entry to ensure lead data is captured and passed into your GoHighLevel contacts.

If the popup does not appear, double-check that the workflow is published, the correct URL is used in the trigger, and that the exit-intent option is enabled for the popup action.

Best Practices for GoHighLevel Exit-Intent Popups

To get higher conversion rates from your exit popup, follow these best practices while working inside GoHighLevel:

  • Use a clear offer: Make the headline and call-to-action focused on a single benefit or promise.
  • Ask for minimal fields: Only request the data you truly need, such as just an email address.
  • Match design to your brand: Use your colors, fonts, and logo so the popup feels trustworthy.
  • Limit frequency: Avoid showing the popup repeatedly to the same user; set session or time-based limits in GoHighLevel if available.
  • Track results: Review form submissions, workflow stats, and funnel analytics to refine your offer.

Additional GoHighLevel Resources

For more technical details and the most up-to-date interface screenshots, you can review the official tutorial on how to create an exit-intent pop-up directly on the GoHighLevel help center: GoHighLevel Exit Intent Popup Guide.

If you need strategic help implementing high-converting funnels, SEO, and automation around your GoHighLevel setup, you can also explore consulting and implementation services at Consultevo.

Recap: Implementing Exit Popups in GoHighLevel

To summarize the process:

  1. Create or select a form inside GoHighLevel to collect lead data.

  2. Design a popup on the target funnel or website page and embed the form.

  3. Build a workflow with a page-based trigger for the specific URL.

  4. Add a popup action, enable exit intent, and choose your popup.

  5. Test the live page and refine copy, design, and timing based on performance.

Following these steps allows you to capture leaving visitors with a relevant offer and improve conversions across your funnels and websites using native GoHighLevel tools.

Need Help With ClickUp?

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