Create Facebook Ads in GoHighLevel

If you work across tools like ClickUp and GoHighLevel, you may prefer to build Facebook campaigns directly in Meta Ads Manager while keeping your funnel and CRM workflows inside GoHighLevel. This guide walks you through creating a Facebook campaign in Ads Manager and preparing it so you can later connect and track it alongside your GoHighLevel automations.

The steps below follow the official Facebook Ads Manager process shown in the original documentation and are written to help marketing teams using GoHighLevel keep their ad structure clean, consistent, and easy to manage.

Before you start with GoHighLevel and Facebook

Before building your campaign, make sure your accounts and assets are properly set up. This will prevent issues when you later associate ads with GoHighLevel pipelines or reporting dashboards.

A verified Facebook Business Manager account
An active Facebook Ads account with a valid payment method
Admin or advertiser access to the ad account
At least one Facebook Page for your business
Optional: a connected Instagram account for feed and story placements

You can review Meta’s official guide to campaign creation in Ads Manager here: Facebook: Create New Ad Campaign in Ad Manager.

Open Facebook Ads Manager for GoHighLevel workflows

To use Facebook ads with your GoHighLevel funnels and CRM, start by creating a clean campaign structure in Ads Manager. This makes later tracking and optimization far easier.

Log in to your Facebook account that has access to the correct Business Manager.
From the left-hand menu or the shortcut bar, open Ads Manager.
Confirm you are on the right ad account by checking the account name and ID at the top of the interface.

Once you are in Ads Manager, you are ready to build the campaign that will ultimately support your GoHighLevel lead flows.

Step 1: Create a new campaign for GoHighLevel tracking

Your first step is to create a new campaign in Ads Manager. This campaign is the top level in the ad structure and will later align with your GoHighLevel offer or funnel.

In Ads Manager, click the green Create button.
Select the campaign creation workflow that appears. Most accounts will see the guided flow for setting up a new campaign.
Choose the campaign objective that best matches your marketing goal, for example:
- Leads
- Sales
- Engagement
- Traffic
- Awareness
Click Continue to move to the main campaign settings.

Selecting the proper objective is important so that later, when you connect forms and funnels inside GoHighLevel, your optimization matches the desired outcome.

Step 2: Configure campaign-level settings

After choosing the objective, configure the campaign details that affect all ad sets and ads. Careful naming helps keep your GoHighLevel and Facebook reporting aligned.

Enter a clear campaign name, such as the funnel or offer name used in GoHighLevel.
Decide whether to turn on Advantage campaign budget (formerly CBO) if available:
- Enable it if you want Facebook to adjust budget across ad sets automatically.
- Disable it if you plan to control your budget per ad set.
Review any additional options such as bid strategy or special ad category, if your vertical requires it.
Click Next to move to the ad set level.

Use consistent naming conventions at the campaign level so you can match campaigns with GoHighLevel automations, tags, or opportunities.

Step 3: Build an ad set for your GoHighLevel funnel

The ad set determines budget, schedule, audience, and placements. This is where your targeting strategy should mirror the audience you will nurture through GoHighLevel pipelines and workflows.

Give the ad set a descriptive name, such as the audience or funnel stage.
Set your budget and schedule:
- Daily or lifetime budget.
- Start date and optional end date.
Select your conversion location or optimization event depending on your objective (for example, leads or purchases).
Define your audience:
- Core audiences using demographics, interests, and behaviors.
- Custom audiences from website visitors, customer lists, or engagement.
- Lookalike audiences based on your best leads or customers.
Choose placements:
- Use Advantage+ placements if you want Meta to optimize delivery.
- Or select manual placements to focus on feed, stories, Reels, or other surfaces.
Adjust optimization & delivery options as needed based on your campaign objective.
Click Next to move to the ad level.

When these settings mirror your GoHighLevel targeting and segmentation, it becomes easier to trace how specific audiences perform once they enter your CRM.

Step 4: Create the ad that feeds GoHighLevel leads

At the ad level, you design the creative that visitors will see. Your goal is to generate traffic or leads that can later be captured and processed by GoHighLevel funnels, forms, or pipelines.

Choose your Facebook Page and, if needed, the Instagram account that will run the ads.
Select the ad format you want to use, such as:
- Single image or video
- Carousel
- Collection (if available)
Upload your images or videos and select appropriate thumbnails or cropping.
Enter your primary text, headline, and description. Align the messaging with the offer and landing page used in your GoHighLevel funnel.
Add the destination URL, such as:
- A GoHighLevel funnel or website page
- A lead form, if you are using Facebook lead generation
Select the correct call-to-action button (for example, Learn More, Sign Up, Book Now).
Review any tracking parameters or URL tags so you can distinguish traffic sources once they hit your GoHighLevel assets.

Match the creative closely with the page or form that lives inside GoHighLevel to keep user experience consistent and conversion rates high.

Step 5: Review and publish your Facebook campaign

Before starting delivery, verify that all parts of the campaign are correct and aligned with your GoHighLevel workflows.

Click through the Campaign, Ad Set, and Ad tabs in the left column to confirm settings.
Check the following:
- Objective and optimization event are correct.
- Budget and schedule fit your plan.
- Audience size is appropriate.
- Placements cover the surfaces you want.
- Creative previews show properly on each placement.
- Destination URL loads your GoHighLevel page or form correctly.
When everything looks good, click Publish.

Facebook will review your ads. Once approved, delivery begins and leads or visitors will start entering your GoHighLevel ecosystem through the connected funnels and forms you use.

Best practices for pairing Facebook with GoHighLevel

While the core setup happens in Ads Manager, strong results come from aligning your ad structure with your GoHighLevel organization.

Use consistent naming for campaigns, ad sets, and ads that match funnels and workflows inside GoHighLevel.
Mirror audiences across platforms so segments in Facebook map to tags or pipelines.
Test creatives that speak directly to the automations or offers built in GoHighLevel.
Monitor performance in both Ads Manager and your CRM for a full view of lead quality.

For strategic consulting and implementation support across CRM, funnels, and paid media, you can visit Consultevo for additional resources.

Next steps after publishing your campaign

After your campaign is live and driving traffic, your next tasks usually involve connecting the flow of data into your CRM and optimizing performance.

Confirm leads are captured correctly in your forms or funnels.
Check that notifications, tasks, or pipeline stages are triggered properly.
Track cost per lead and downstream metrics such as appointments or sales.
Iterate on audiences, budgets, and creatives inside Ads Manager while you refine automations inside your CRM.

By structuring your Facebook campaigns clearly in Ads Manager and aligning them with GoHighLevel assets and workflows, you create a reliable, repeatable system for generating and managing leads from social ads.

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