GoHighLevel Facebook Comment Automation

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GoHighLevel Facebook Comment Automation Workflow Guide

If you are used to powerful automation tools like ClickUp and want to streamline social media engagement, this guide will show you exactly how to set up Facebook comment workflows in GoHighLevel. You will learn how to trigger automation when someone comments on your ads or posts, instantly message them, and convert more leads without manual follow-up.

The workflow recipes covered here are based on the official Facebook Comment Automation features so you can confidently configure your account for reliable results.

What You Need Before Building GoHighLevel Workflows

Before creating any Facebook comment automation workflow, make sure you have the following items ready inside GoHighLevel:

  • An active GoHighLevel sub-account with access to Workflows.
  • A connected Facebook page with the Facebook integration correctly authorized.
  • Admin access to the Facebook page running the ad or organic post.
  • Defined responses or offers you want to send when someone comments.

Once these prerequisites are in place, you can start using Facebook Comment Automation triggers inside your workflows.

Understanding Facebook Comment Triggers in GoHighLevel

GoHighLevel provides a specific workflow Facebook Comment Trigger that activates when someone comments on a connected Facebook page post or ad. You can configure it to:

  • Listen for comments on all page posts.
  • Listen only on specific ad posts.
  • Filter based on comment keywords.

This trigger can then start a series of actions such as sending a private message, updating contact information, or adding the lead to a pipeline.

How to Create a Basic GoHighLevel Facebook Comment Workflow

Follow these steps to create a basic automation that reacts whenever someone comments on your Facebook ad or post.

Step 1: Open the GoHighLevel Workflow Builder

  1. Log in to your GoHighLevel account.
  2. Select the correct sub-account from your account switcher.
  3. Navigate to Automation > Workflows.
  4. Click + New Workflow to create a blank workflow or use the Facebook Comment recipe if it is available.

Step 2: Add the Facebook Comment Trigger in GoHighLevel

  1. In the workflow builder, click Add New Trigger.
  2. From the trigger list, choose Facebook Comment.
  3. Select the connected Facebook page you want to monitor.
  4. Choose whether to trigger on All Posts or Specific Posts / Ads.

If you choose a specific post or ad, select it from the dropdown list provided. This allows very targeted automation for campaigns that matter most.

Step 3: Configure Comment Filters

To keep control over when the workflow fires, configure filters on the Facebook Comment trigger.

  • Include Keywords: Run the workflow only when the comment contains specific words (for example, “info”, “price”, or “demo”).
  • Exclude Keywords: Prevent the workflow from firing when a comment includes support-related or irrelevant terms.
  • User Type: In some setups you can limit the trigger to comments from people who are not page admins.

Using filters keeps your GoHighLevel automation focused on real leads rather than spam or internal comments.

Designing Your GoHighLevel Facebook Comment Automation

Once your trigger is in place, you can build the rest of the workflow using actions and logic controls.

Common Actions After a Facebook Comment

Here are typical actions you might add in GoHighLevel after a comment is detected:

  • Create / Update Contact: Ensure the commenter is added to your CRM as a contact with their name and Facebook profile data.
  • Send Facebook Message: Automatically send a private reply to the user, for example delivering a promised link, coupon, or lead magnet.
  • Add Tag: Tag contacts based on the post or ad they commented on.
  • Add to Pipeline: Place the lead directly into a sales pipeline stage for follow-up.
  • Send Email or SMS: If you already have their contact details, coordinate multi-channel follow-up.

Example GoHighLevel Workflow Recipe

Below is a simple recipe structure you can recreate:

  1. Trigger: Facebook Comment on a specific ad.
  2. Action: Create/Update Contact with Facebook data.
  3. Action: Add Tag like “FB Comment – Ad 1”.
  4. Action: Send Facebook Message thanking them and asking for their best email.
  5. Wait Step: Wait for a reply message for a set amount of time.
  6. If/Else Condition: If user provides an email, update contact and send a welcome email sequence.

This approach turns a simple comment into a structured lead capture process inside GoHighLevel.

Best Practices for GoHighLevel Facebook Comment Workflows

To keep your Facebook automation effective and compliant, use the following best practices.

Keep Messages Clear and Compliant

  • Avoid overly promotional language in the first message.
  • Clearly explain why you are messaging the user.
  • Provide an easy way for them to opt out of future messages.

Use Tags and Pipelines in GoHighLevel

Tags and pipelines make your automation more powerful:

  • Tag leads based on the campaign, offer, or keyword that triggered the workflow.
  • Automatically move contacts through pipelines as they respond.
  • Combine Facebook comment workflows with email and SMS automations.

Test Every GoHighLevel Workflow

Before activating the workflow for real traffic, test it carefully:

  1. Post a test comment on the ad or post.
  2. Verify that the workflow triggers in GoHighLevel history.
  3. Confirm that the correct contact is created and tagged.
  4. Check that Facebook messages, emails, or SMS are delivered as expected.

Only after successful testing should you turn the workflow live for your campaigns.

Troubleshooting GoHighLevel Facebook Comment Automation

If your Facebook comment workflows do not run as expected, review the following areas.

Check Facebook Integration Status

  • Confirm that the Facebook page is still connected inside integrations.
  • Reauthorize if permissions have expired or changed.
  • Make sure the correct page is selected in the workflow trigger.

Review Trigger Filters and Post Selection

  • Verify that you selected the correct ad or post.
  • Temporarily remove keyword filters to see if they are too strict.
  • Ensure that comments are being made by users who are allowed by your trigger conditions.

Inspect Workflow History in GoHighLevel

Use the internal workflow execution log to understand what happened each time a comment was made. This history shows whether the trigger fired, which actions ran, and any errors encountered.

Additional Resources for GoHighLevel Users

For a detailed reference of Facebook Comment Automation features, you can review the official documentation on the help portal here: GoHighLevel Facebook Comment Automation Guide.

If you want personalized implementation help or strategic funnel design support, you can also visit Consultevo for consulting and done-for-you services.

By combining structured workflows, clear messaging, and proper testing, you can turn every relevant Facebook comment into a managed lead journey inside GoHighLevel, saving time and increasing conversions.

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