GoHighLevel Facebook Conversion Leads

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GoHighLevel Facebook Conversion Leads How-To Guide

This step-by-step guide explains how to connect Facebook Conversion Leads to GoHighLevel so you can capture and manage high-intent prospects in your CRM instead of ClickUp or other tools. You will learn how to switch your existing lead forms, use webhooks, and confirm that every lead is tracked correctly from Facebook into your sub-accounts.

Facebook Conversion Leads optimize your ad delivery for users who are more likely to become qualified opportunities. By integrating them properly with GoHighLevel, you can ensure your sales team immediately receives enriched lead data inside the right pipeline and automations.

What Are Facebook Conversion Leads in GoHighLevel?

Facebook Conversion Leads are a specific type of Facebook lead that focuses on quality rather than just volume. Instead of simply collecting form fills, Facebook uses your CRM feedback to optimize ads for people more likely to convert into high-value customers.

When integrated with GoHighLevel, these leads are sent directly into your chosen sub-account using a webhook. That connection allows you to run automations, assign opportunities, and track revenue generated from your Facebook campaigns.

Before You Connect Facebook Conversion Leads to GoHighLevel

Before turning on the integration, make sure the following requirements are in place inside your Facebook account and your GoHighLevel workspace.

Facebook account prerequisites

  • You must have an active Facebook Business Manager (Meta Business Suite).
  • You need access to Facebook Ads Manager.
  • You must have an existing Facebook Page where your ads will run.
  • You should have a published Instant Form or be prepared to create a new one for Conversion Leads.
  • You must be able to access the Leads Setup section inside your form settings.

GoHighLevel account prerequisites

  • Access to your GoHighLevel agency or sub-account where the leads will be stored.
  • An active integration or plan that allows API and webhook usage.
  • A pre-configured webhook URL or a location where you can generate an inbound webhook inside GoHighLevel.
  • Optional but recommended: a dedicated pipeline and workflow for Facebook Conversion Leads so they are easy to track.

Step 1: Create or Select Your Facebook Lead Form

The first step in using Facebook Conversion Leads with GoHighLevel is to choose the form that will send data to your CRM.

  1. Open Facebook Ads Manager and navigate to your campaign, ad set, or ad.
  2. Pick the ad that uses a Lead Form as the conversion source.
  3. Either select an existing Instant Form or click to create a new one.
  4. Ensure the form includes all contact fields you want to pass into GoHighLevel, such as name, email, phone, and any qualifying questions.

Once your form is ready, you will convert it into a Facebook Conversion Leads form and connect it using a webhook.

Step 2: Enable Facebook Conversion Leads in the Form

Next, you must explicitly enable Conversion Leads on the Facebook form that will send data to GoHighLevel.

  1. In Ads Manager, click on the chosen Instant Form to edit it.
  2. Go to the Settings tab of the form.
  3. Locate the Leads setup or CRM setup section.
  4. Activate the option for Conversion Leads if it is not already enabled.
  5. Confirm that the form is set to share data with a CRM using a webhook connection.

When Conversion Leads are enabled, Facebook will expect a working webhook to send lead data to your GoHighLevel sub-account for optimization feedback.

Step 3: Generate Your GoHighLevel Webhook URL

Now you need a webhook endpoint in GoHighLevel to receive the Facebook Conversion Leads payload.

Inside GoHighLevel, you can generate this webhook URL through triggers or automation features. The general process is as follows:

  1. Log in to your GoHighLevel account at the agency or sub-account level.
  2. Navigate to Automation or Triggers depending on your current interface.
  3. Create a new workflow or trigger dedicated to Facebook Conversion Leads.
  4. Add a step or action that exposes an inbound Webhook URL.
  5. Copy this full webhook URL; you will paste it into Facebook in the next step.

Make sure this webhook is attached to the correct pipeline and that any follow-up actions or tags are configured to match your Facebook campaign structure.

Step 4: Connect Facebook Conversion Leads to GoHighLevel via Webhook

With the webhook URL ready, you can now connect Facebook Conversion Leads to GoHighLevel from inside the form’s settings.

  1. Return to your Instant Form editor in Facebook.
  2. In the Leads setup area, locate the option to Connect a CRM using a webhook.
  3. Click to add a new connection.
  4. Paste the GoHighLevel webhook URL you copied earlier.
  5. Provide any optional name that helps you identify this webhook as your GoHighLevel connection.
  6. Save the changes to finalize the webhook integration.

Facebook will now send every new Conversion Lead from that form directly to your GoHighLevel webhook endpoint for processing.

Step 5: Test Your Facebook to GoHighLevel Connection

Testing ensures that lead data flows correctly from Facebook to your GoHighLevel account.

  1. In the Facebook form editor, look for a Test button in the Leads setup section.
  2. Send a test lead to the webhook connection you just added.
  3. Log in to GoHighLevel and open the sub-account and pipeline where the webhook sends contacts.
  4. Confirm that the test contact appears with correct name, email, phone, and any custom fields you mapped.
  5. If fields do not appear correctly, return to your workflow or trigger and adjust the mapping for incoming webhook data.

When the test is successful, both Facebook and GoHighLevel should display confirmation that the event was received and processed.

Step 6: Publish and Monitor Your Conversion Leads Campaign

After confirming that the webhook works correctly, you can publish your ads and monitor performance.

  1. Return to Ads Manager and publish or enable the campaign using your Conversion Leads form.
  2. Monitor results such as cost per lead, lead quality, and downstream conversions in GoHighLevel.
  3. Use GoHighLevel reporting to track new opportunities, pipeline value, and closed deals from this specific Facebook source.
  4. Regularly check your webhook connection if you make changes to the form, page, or campaign.

Over time, Facebook will use feedback from your CRM to improve who sees your ads, while GoHighLevel centralizes the leads for your sales process.

Troubleshooting Facebook Conversion Leads in GoHighLevel

If leads are not showing up in your GoHighLevel account, work through this checklist.

Check Facebook permissions and settings

  • Confirm that the correct Facebook Page and form are connected to the campaign.
  • Make sure the Conversion Leads feature is turned on for the form.
  • Review whether the webhook connection inside the form is active and shows no error flags.

Check your GoHighLevel webhook configuration

  • Verify that the webhook URL in Facebook matches the one generated inside GoHighLevel.
  • Confirm that the associated workflow or trigger is active, not paused.
  • Check field mapping in your automation to ensure incoming data is saved to the correct contact and opportunity fields.
  • Look at contact filters, tags, or conditions that might prevent leads from appearing in a given pipeline.

Run another test lead

  • Use Facebook’s test tool again to send a sample lead through the webhook.
  • Watch for any error messages in Ads Manager related to CRM delivery.
  • Refresh your GoHighLevel contacts and opportunities list and look for the test record.

If issues persist, compare your steps with the official walkthrough provided by GoHighLevel support.

Official GoHighLevel and Facebook Resources

For deeper technical details on Facebook Conversion Leads and the webhook connection, review the official documentation:

You can also work with experienced consultants to refine your funnel and follow-up automations. For strategic CRM implementation and campaign help, visit Consultevo.

Maximizing Results from GoHighLevel Facebook Conversion Leads

Once your Facebook Conversion Leads integration with GoHighLevel is running smoothly, focus on improving lead quality and speed to lead.

  • Use GoHighLevel workflows to send instant SMS and email responses to new leads.
  • Assign tasks to sales reps automatically when a new Conversion Lead is created.
  • Tag leads by campaign, ad set, and offer so you can compare performance.
  • Review closed-won deals and send that data back to Facebook by keeping your CRM records accurate.

By combining Facebook Conversion Leads with GoHighLevel automation, your team can handle more opportunities, reduce response times, and deliver a better experience for every prospect reaching out through your ads.

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