Set Up Facebook Chat in GoHighLevel

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Set Up Facebook and Instagram Messenger in GoHighLevel

If you use ClickUp or other tools to manage workflows, connecting Facebook and Instagram Messenger to GoHighLevel will centralize your conversations and help you respond faster. This guide walks you through every step of the setup so you can receive and reply to social media messages directly inside your account.

Follow the steps below in order, and make sure you have the correct Facebook permissions before you start.

Before You Connect Facebook to GoHighLevel

Before integrating Facebook and Instagram with GoHighLevel, confirm the following:

  • You are logged into the correct Facebook profile in your browser.
  • Your Facebook profile is an admin of the Facebook Page you want to use.
  • Your Instagram account is a professional (Business or Creator) account if you plan to connect Instagram.
  • Pop-ups are not blocked in your browser during the connection process.

If you manage multiple Facebook Pages, knowing exactly which Page should connect to GoHighLevel will avoid confusion later.

How to Connect Facebook Messenger to GoHighLevel

Use these steps to connect a Facebook Page so you can manage Messenger conversations inside GoHighLevel.

Step 1: Open Integrations in Your GoHighLevel Sub-Account

  1. Log into your GoHighLevel account.
  2. Choose the sub-account (location) where you want to receive Facebook messages.
  3. In the left-hand menu, navigate to the Settings area.
  4. Click Integrations from the Settings menu.

This Integrations screen is where you manage all third-party connections in GoHighLevel, including Facebook and Instagram.

Step 2: Start the Facebook Connection

  1. On the Integrations page, find the Facebook section.
  2. Click Connect or Connect Facebook.
  3. A Facebook login or permission window will appear in a pop-up.

If you are already logged into Facebook, the window may jump directly to a permissions screen. If not, enter your Facebook login details to continue.

Step 3: Grant Facebook Permissions for GoHighLevel

Facebook will ask you to approve what GoHighLevel is allowed to access. To ensure the integration works correctly:

  • Leave all requested permissions enabled.
  • Confirm access to manage your Pages and read Page messages.
  • Do not disable any toggles that are turned on by default unless you understand the impact.

Approving these permissions allows GoHighLevel to pull conversations from your Facebook Page into the Conversations tab.

Step 4: Choose the Correct Facebook Page

  1. After approving permissions, you will see a list of Facebook Pages associated with your profile.
  2. Select the Page you want to connect to this GoHighLevel sub-account.
  3. Confirm your selection and finish the setup.

Only the selected Page will send messages into this specific sub-account. You can connect other Pages to other locations if needed.

How to Connect Instagram Messenger to GoHighLevel

If your Instagram Business or Creator account is linked to a Facebook Page, you can also route Instagram DMs into GoHighLevel. The connection is handled through Facebook.

Step 1: Confirm Instagram Is Connected to Your Facebook Page

Inside Facebook, verify that your Instagram account is properly linked:

  1. Open your Facebook Page settings while logged into your admin profile.
  2. Go to the Linked Accounts or Instagram section.
  3. Confirm your Instagram Business or Creator account is connected to the Page.

This link is required so Instagram messages can flow through the Facebook integration into GoHighLevel.

Step 2: Enable Instagram Messaging During Facebook Setup

While completing or editing the Facebook integration in GoHighLevel:

  1. Look for the option related to Instagram messaging or connected Instagram accounts.
  2. Make sure your Instagram account is selected or enabled.
  3. Save the integration settings.

Once enabled, new Instagram DMs for that account will appear in the same Conversations area as Facebook messages.

Where Facebook and Instagram Messages Appear in GoHighLevel

After you complete the integration for both Facebook and Instagram, incoming messages are organized inside your GoHighLevel sub-account.

Using the Conversations Tab in GoHighLevel

To view and respond to messages:

  1. Open the appropriate GoHighLevel location (sub-account).
  2. Click the Conversations tab from the main menu.
  3. Look for messages tagged or identified as Facebook or Instagram conversations.

From here you can:

  • Reply to messages directly without leaving GoHighLevel.
  • See a unified history of conversations with each contact.
  • Trigger workflows and automation based on new messages.

Troubleshooting GoHighLevel Facebook & Instagram Setup

If messages are not appearing in GoHighLevel after connection, use this checklist.

Check Facebook Permissions

  • Ensure you are still an admin of the Facebook Page.
  • Confirm that all permissions for the GoHighLevel app remain enabled in Facebook Business Integrations.
  • Re-run the connection from the Integrations screen if permissions were changed or removed.

Verify Page and Account Selection

  • Make sure the correct Facebook Page is selected in the integration.
  • Confirm the Instagram account you expect to use is the one linked to that Page.
  • Check that you are viewing the right sub-account in GoHighLevel when looking for messages.

Reconnect GoHighLevel If Needed

Sometimes removing and reconnecting the integration resolves sync issues:

  1. In the GoHighLevel Integrations area, disconnect Facebook.
  2. Log out of Facebook in your browser.
  3. Log back into Facebook with the correct profile.
  4. Repeat the full connection steps, granting all permissions again.

Best Practices for Using GoHighLevel With Social Messaging

Once Facebook and Instagram are connected, optimize how you use GoHighLevel to handle social conversations.

  • Assign conversations to team members for faster follow-up.
  • Use templates and workflows to automate routine replies.
  • Tag contacts based on where they messaged you (Facebook or Instagram).
  • Track response times and improve your social media support process.

Additional Resources for GoHighLevel Users

For more technical details, you can review the original help documentation provided by the platform here: Getting Started: Setup Facebook and Instagram Messenger.

If you need expert help implementing advanced funnels, automation, and integrations around GoHighLevel, you can also explore consulting and deployment services at Consultevo.

By following the steps above, you can reliably connect Facebook and Instagram Messenger to GoHighLevel, consolidate conversations in one place, and build a more efficient social messaging system for your business.

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