Sell on Facebook and Instagram Shops with GoHighLevel

If you are moving from tools like ClickUp into a full sales and marketing system, learning how to use GoHighLevel with Facebook and Instagram Shops will help you centralize products, orders, and customer journeys. This guide walks you through how to connect your store so you can sell products directly inside Meta Shops while keeping everything synced.

The steps below are based on the official GoHighLevel documentation and focus on getting your products into Facebook and Instagram Shops through the Meta Commerce Manager integration.

What you need before connecting GoHighLevel

Before you start, make sure you have the correct accounts and permissions. This avoids sync errors and approval delays inside Meta.

• An active GoHighLevel account with products created in your location store.
• A published website or funnel in GoHighLevel that uses products from your store (for tracking and sales flows).
• A Facebook Business Manager account with full admin access.
• A published Facebook Page connected to your Business Manager.
• An Instagram Business or Creator account connected to the same Business Manager.
• A Facebook Commerce Manager account with a catalog that can be used for Shops.
• Compliance with Facebook and Instagram commerce policies so products can be approved.

Step 1: Prepare your products in GoHighLevel

Start by cleaning and standardizing your product data inside GoHighLevel. This helps Meta approve and display items correctly.

1. Log in to your GoHighLevel account and switch to the correct location.

2. Go to the Store or Products section (depending on your interface version).

3. Create or edit each product you want to sync:

   • Add clear product titles and detailed descriptions.
   • Set correct prices and currencies.
   • Upload high‑quality product images that follow Meta guidelines.
   • Choose appropriate categories or tags if available.

4. Save your changes and confirm that all products you want to sell are active.

Well‑structured products in GoHighLevel reduce the chances of disapprovals in Facebook and Instagram Shops.

Step 2: Check your Meta Business and Shop setup

Next, verify that your Meta assets are ready to receive product data.

1. Open Facebook Business Manager and confirm you are using the right business account.

2. Make sure your Facebook Page is added to this Business Manager and that you are an admin.

3. Confirm your Instagram Business or Creator account is linked to the same Business Manager and Facebook Page.

4. Open Commerce Manager from your Business Manager menu and ensure you have:

   • An approved commerce account (Shop) for your region.
   • A catalog that will be used for Facebook and Instagram Shops.
   • Correct business details, policies, and banking information, if required.

If any of these elements are missing or not approved, resolve them before connecting GoHighLevel to avoid sync issues.

Step 3: Connect GoHighLevel to your Facebook and Instagram Shops

With products ready and your Meta assets configured, you can now connect your account so the product catalog can sync.

1. In your GoHighLevel location, go to the settings or integrations section (depending on your interface).

2. Locate the Facebook or Meta integration option that handles Shops and catalogs.

3. Click to connect and follow the on‑screen instructions to log in to your Facebook account.

4. Grant GoHighLevel the requested permissions, including:

   • Access to your Facebook Page.
   • Access to your Instagram account (if prompted).
   • Access to your Commerce Manager and catalog.

5. Select the correct Business Manager, Page, Instagram account, and catalog that should be connected to your GoHighLevel products.

6. Confirm and save the integration settings.

Once this is done, GoHighLevel can push your product data into the selected Meta catalog that powers Facebook and Instagram Shops.

Step 4: Sync products from GoHighLevel to Meta

After the integration is connected, you will sync your items so that Meta can review and publish them into your Shops.

1. Return to your product or store area inside GoHighLevel.

2. Select the products you want to sync with Facebook and Instagram Shops.

3. Look for an option such as “Sync to Facebook” or similar, depending on your interface and feature set.

4. Trigger the sync and wait for GoHighLevel to send product data to your chosen Meta catalog.

5. Log in to Commerce Manager and open your catalog to confirm that products from GoHighLevel are appearing with the correct details.

Meta may take some time to review and approve products. Items that do not comply with policies may show as rejected; adjust them in GoHighLevel and re‑sync as needed.

Step 5: Configure Facebook and Instagram Shops

With your catalog now receiving data from GoHighLevel, you can complete the Shops setup on Facebook and Instagram.

1. In Commerce Manager, go to your Shop settings.

2. Choose the sales channels that should use your catalog:

   • Facebook Shop on your Page.
   • Instagram Shopping on your Instagram Business or Creator account.

3. Configure the checkout method supported in your region:

   • Checkout on your website or funnel created in GoHighLevel.
   • Checkout with Facebook or Instagram (if available in your country).

4. Customize your Shop layout, collections, and featured products.

5. Submit the Shop for review if Meta requires an additional approval step.

Once your Shop is approved, products synced from GoHighLevel will start appearing on your Facebook Page and Instagram profile where customers can browse and purchase.

Step 6: Maintain and optimize your catalog in GoHighLevel

Ongoing catalog maintenance is handled primarily inside GoHighLevel so your data stays consistent across channels.

• Update products in one place: Edit titles, descriptions, prices, or images directly in GoHighLevel, then re‑sync to apply changes to Facebook and Instagram Shops.
• Add new products: Create new products in your GoHighLevel store and include them in your next sync.
• Remove or hide products: Deactivate or delete products in GoHighLevel so they no longer appear in Meta Shops after the next update.
• Monitor errors: Check Commerce Manager for any rejected items and correct the source data inside GoHighLevel.

Using GoHighLevel data for marketing and automation

Once your Shops are live, you can use the data and tools available in GoHighLevel to support sales and follow‑up funnels.

• Build automated email and SMS campaigns that follow up with customers who purchase via your Meta Shops.
• Use pipelines and opportunities in GoHighLevel to track high‑value customers or important orders.
• Connect ad campaigns to your products and use landing pages or funnels built in GoHighLevel as your checkout destination where supported.

Having products, marketing, and automations in one platform makes it easier to manage your entire sales process while keeping your Facebook and Instagram Shops updated.

Support and further GoHighLevel resources

For interface screenshots, the latest feature updates, and any small wording changes in the menus, always review the official help article from the platform.

You can read the original guide here: How to sell products on Facebook and Instagram Shops.

If you need strategic help setting up funnels, ads, and Shops around your GoHighLevel account, you can also work with experienced consultants at Consultevo to design and optimize your overall system.

By following these steps and keeping your product data organized in GoHighLevel, you can successfully sell across Facebook and Instagram Shops while maintaining a single source of truth for your catalog and marketing workflows.

Need Help With GoHighLevel?

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