Facebook Integration in GoHighLevel: Step‑by‑Step Guide

Connecting Facebook to your CRM is essential for tracking leads and conversations in one place. Many users move from tools like ClickUp into a full marketing platform, and this guide shows exactly how to integrate Facebook with GoHighLevel so all your ads, pages, and lead forms sync correctly.

This walkthrough is based on the official HighLevel documentation and explains how to connect Facebook Pages, Ads, and Lead Forms inside your GoHighLevel account without missing any critical settings.

Before You Start: Requirements for GoHighLevel Facebook Setup

To successfully integrate Facebook with GoHighLevel, confirm that the following requirements are met:

• You have an active Facebook account.
• You have at least one published Facebook Page.
• You are an admin of the Facebook Page you want to connect.
• If you are running ads, you have access to the Facebook Ads Manager and any existing campaigns and lead forms.
• You are logged in to your GoHighLevel account with permissions to manage integrations.

Once these requirements are met, you can proceed with the connection process in the agency or sub‑account level, depending on your setup.

How to Access Facebook Integration in GoHighLevel

The Facebook integration in GoHighLevel is found under the settings area for each sub‑account. Follow these steps to open the correct screen:

1. Log in to your GoHighLevel dashboard.
2. Switch to the desired sub‑account where you want to connect Facebook.
3. Click on Settings in the left sidebar.
4. From the Settings menu, select Integrations.
5. Locate the Facebook section to start the connection process.

This is where you will authorize Facebook, choose Pages, and control which assets sync with your sub‑account.

Step 1: Connect Your Facebook Account to GoHighLevel

The first step is to authorize your Facebook profile so GoHighLevel can access your Pages, Ads, and Lead Forms.

1. In the Facebook integration section, click Connect or Connect Facebook.
2. A Facebook login window will appear. Log in with the profile that manages your business Pages and ads.
3. Review the requested permissions and ensure they remain enabled, especially for:
   • Managing your Pages
   • Accessing leads
   • Managing ads and ad accounts
4. Click Continue to complete the authorization.

After authorization, GoHighLevel will list the Pages and ad accounts associated with your Facebook profile so you can choose which ones to connect.

Step 2: Select Facebook Pages for GoHighLevel Integration

Next, you need to link the appropriate Facebook Page or Pages to your sub‑account in GoHighLevel.

1. In the same integration screen, you will see a list of available Facebook Pages.
2. Select the checkbox for each Page you want to connect to the current GoHighLevel sub‑account.
3. Confirm your selection to save changes.

Once selected, these Pages will be used for messaging, lead capture, and ad tracking within your CRM workspace.

Step 3: Enable Facebook Messaging Inside GoHighLevel

After your Page is linked, you can allow conversations from Facebook to sync into your GoHighLevel conversations tab.

1. Within the Facebook integration settings, look for the option related to messages or conversations.
2. Enable the toggle or checkbox that allows GoHighLevel to receive and send Facebook Page messages.
3. Save the settings.

When this is active, any messages sent to your connected Facebook Page will appear under the Conversations area of GoHighLevel, where you can reply directly.

Step 4: Connect Facebook Lead Forms to GoHighLevel

If you run Facebook Lead Ads, you can push new leads automatically into your GoHighLevel sub‑account for follow‑up.

1. Stay in the Facebook integration section of GoHighLevel.
2. Locate the area where your connected Page(s) and ad forms are displayed.
3. Ensure the lead access permission is active so GoHighLevel can pull in leads from Facebook.
4. If prompted, choose which Facebook Lead Forms should sync to the current sub‑account.

When configured correctly, every new lead generated by your Facebook Lead Ads will appear as a contact in GoHighLevel, where you can trigger workflows, pipelines, and automations.

Step 5: Sync Facebook Ad Accounts with GoHighLevel

To track campaign performance and view ad metrics inside your CRM, you can connect your Facebook ad accounts.

1. In the integration settings, review the list of available ad accounts tied to your Facebook profile.
2. Select the ad account that contains the campaigns you want to monitor.
3. Confirm the selection and save your settings.

Once connected, GoHighLevel can display campaign metrics, lead counts, and performance data associated with those ads.

Troubleshooting Common GoHighLevel Facebook Integration Issues

If your Facebook integration is not working as expected in GoHighLevel, check these common issues:

• Missing admin role: Verify that your Facebook profile is an admin on the Page and has full access.
• Revoked permissions: Go to your Facebook Business Integrations and ensure permissions for HighLevel are enabled.
• Wrong Page selected: Confirm that the correct Facebook Page is checked in the GoHighLevel integration screen.
• Lead access problems: Make sure the business that owns the Lead Forms has shared lead access with the profile being used.
• Multiple logins: Log out of additional Facebook profiles in your browser before reconnecting.

If problems continue, revisit the original guide at HighLevel Facebook integration documentation and repeat the steps carefully.

How to Disconnect or Reconnect Facebook in GoHighLevel

Sometimes you may need to refresh the integration or switch the Facebook profile or Page associated with a sub‑account.

Disconnect Facebook from GoHighLevel

1. Go to Settings > Integrations in your GoHighLevel sub‑account.
2. Find the Facebook integration box.
3. Click Disconnect or the equivalent button to remove the connection.
4. Confirm the action if prompted.

Disconnecting will stop new messages and leads from syncing until you reconnect.

Reconnect Facebook to GoHighLevel

1. After disconnecting, click Connect again in the Facebook integration section.
2. Log in to Facebook if required.
3. Re‑authorize GoHighLevel with all necessary permissions enabled.
4. Select the correct Page, ad account, and lead forms again.

Reconnecting can resolve many permission or syncing issues that arise after changes in Facebook Business Manager or account roles.

Best Practices for Using Facebook with GoHighLevel

To get the most out of the Facebook and GoHighLevel integration, keep these practices in mind:

• Assign clear ownership of the Facebook profile used for integration so permissions are not accidentally removed.
• Regularly verify that new Pages or Lead Forms are added to the integration if you create fresh campaigns.
• Use automated workflows in GoHighLevel to follow up with Facebook leads via SMS, email, and calls.
• Monitor your Facebook campaign performance inside the CRM and adjust funnels based on actual lead quality.

If you need strategic help implementing funnels, ads, or automation with this setup, you can find expert assistance at Consultevo, a consulting agency focused on marketing technology and CRM optimization.

Next Steps After Completing Your GoHighLevel Facebook Integration

Once your Facebook Pages, ad accounts, and Lead Forms are connected to GoHighLevel, you can:

• Build pipelines for Facebook leads.
• Trigger automated SMS and email sequences from each new lead.
• Track conversations from Messenger and respond inside the CRM.
• Measure the performance of campaigns and optimize your ads and workflows.

Follow each step in this guide carefully and reference the official documentation whenever you adjust permissions or add new Pages. With a correct Facebook integration, GoHighLevel becomes a central hub for managing all of your social leads and conversations in one streamlined system.

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