Fix Facebook Leads in GoHighLevel When Multiple Pages Share One Ad Account

If you manage multiple Facebook pages inside ClickUp or any other project management tool, it is essential to understand how Facebook leads connect to GoHighLevel. When several pages share the same Meta ad account and pixel, leads can sync into the wrong sub-account or not appear where you expect. This guide explains how the connection works and how to troubleshoot common issues.

The information below is based on the official documentation from GoHighLevel support for multiple Facebook pages.

How GoHighLevel Connects to Facebook Pages and Pixels

Before troubleshooting, it is important to understand the relationship between Facebook pages, ad accounts, and GoHighLevel sub-accounts.

• Each sub-account in GoHighLevel connects to Facebook through a single Facebook user.
• That Facebook user can have access to many pages and a single primary ad account.
• Facebook lead forms belong to pages, while ad spend and pixels belong to the ad account.

Because of this structure, leads from several Facebook pages can appear in the same GoHighLevel sub-account when they share an ad account and pixel.

Scenario: Multiple Facebook Pages Using One Meta Ad Account

This is the most common configuration agencies and marketers use with GoHighLevel.

Typical Setup for Agencies Using GoHighLevel

In many cases, an agency will:

1. Create or manage a single Meta ad account.
2. Install one Facebook pixel from that ad account across multiple funnels or websites.
3. Run ad campaigns for several different Facebook pages under the same ad account.

When you integrate that ad account with GoHighLevel, the platform can receive leads from all connected pages if they share that pixel and ad account.

Why Leads Can Appear in the Wrong GoHighLevel Sub-Account

Because the ad account and pixel are shared, GoHighLevel cannot always distinguish which client or sub-account should receive the lead, unless each page is properly connected in its own sub-account. If all pages are connected under one GoHighLevel sub-account, all leads flow into that one place.

This behavior is expected and follows how Facebook and Meta structure their assets.

Requirements to Sync Facebook Leads into GoHighLevel

Before troubleshooting, make sure your setup satisfies these conditions.

Facebook Permissions Needed

• The Facebook user connected to the GoHighLevel sub-account must have admin access to the page.
• The same user must have access to the Meta ad account that owns the pixel and leads.
• Lead access in Meta Business Suite must allow the user (or CRM integration) to retrieve leads.

GoHighLevel Integration Checklist

1. Open the relevant sub-account in GoHighLevel.
2. Navigate to the Facebook integration settings area.
3. Confirm that the correct Facebook profile is connected.
4. Confirm that the correct Facebook page is selected for that sub-account.
5. Verify that the correct ad account and pixel are associated.

When any of these steps are misconfigured, leads may not sync or may sync into a different GoHighLevel sub-account than expected.

Common Symptoms When Multiple Pages Share a Pixel

When several Facebook pages share the same ad account and pixel, you might encounter the following issues in GoHighLevel.

Symptom 1: Leads Not Appearing in a Sub-Account

You know leads are coming in on Facebook, but they are not visible in the expected GoHighLevel sub-account.

Likely causes:

• The Facebook page used by the form is not connected to that sub-account.
• The leads are going to a different sub-account where the page or ad account is integrated.
• The integration in GoHighLevel was disconnected or expired and needs to be re-authorized.

Symptom 2: Leads from Page A Show Up in Page B’s GoHighLevel Account

This can happen when:

• Both pages share the same Meta ad account and pixel.
• You connected the ad account to only one GoHighLevel sub-account.
• Meta routes all form submissions from that ad account to whichever integration is currently active.

The result is that leads assigned to Page A may appear under the GoHighLevel sub-account used for Page B.

Symptom 3: CTA or “Sync Leads” Features Not Working as Expected

If the Call-To-Action (CTA) on your Facebook page, such as a “Sign Up” or “Book Now” button, does not send leads into GoHighLevel, check:

• Whether the correct page is connected in the selected GoHighLevel sub-account.
• Whether the underlying form belongs to a different page sharing the same ad account.
• Whether the GoHighLevel integration was recently changed or reconnected.

How to Troubleshoot Facebook Lead Sync in GoHighLevel

Use the following steps when GoHighLevel does not receive leads correctly from multiple pages.

Step 1: Map Pages to the Correct GoHighLevel Sub-Accounts

1. List all Facebook pages using the shared ad account.
2. Decide which GoHighLevel sub-account should receive leads for each page.
3. Open each sub-account in GoHighLevel and connect only the page(s) that belong to that client or brand.
4. Avoid connecting all pages to a single sub-account unless you intentionally want all leads to collect there.

Step 2: Verify Integration for Each Page

For each sub-account in GoHighLevel:

1. Go to Settings > Integrations (or the Facebook section for your version).
2. Confirm that the Facebook profile is authorized and not expired.
3. Select the specific page you want synced to that sub-account.
4. Save your integration settings.

This ensures that GoHighLevel knows which page and forms to listen to.

Step 3: Check Lead Access in Meta Business Suite

1. Open Meta Business Suite > More Tools > Instant Forms or Leads Center.
2. Verify that the CRM access or “Leads access” settings allow your connected Facebook user to retrieve leads.
3. If needed, grant access to the user that is integrated with GoHighLevel.

Step 4: Test with a New Lead

1. Create a new test form or use an existing lead form on the desired Facebook page.
2. Submit a test lead with a unique name or email address.
3. Wait a few minutes and check the correct GoHighLevel sub-account for the new contact.
4. If the lead appears in the wrong sub-account, re-check which pages and ad account are connected to each sub-account.

Best Practices for Agencies Using GoHighLevel with Multiple Facebook Pages

To avoid confusion as you scale clients, follow these best practices.

Use Separate Sub-Accounts for Each Brand

• Create one GoHighLevel sub-account per client or distinct brand.
• Connect only that client’s page(s) to their dedicated sub-account.
• Avoid mixing client pages inside the same sub-account unless intentionally managed together.

Document Your Meta Asset Structure

• Keep a simple diagram of which pages share an ad account and pixel.
• Record which GoHighLevel sub-account each page is mapped to.
• Update the documentation whenever you add or remove a page or client.

Coordinate With Your Media Buying Team

If you have a team managing ad campaigns:

• Confirm whether they plan to use a shared ad account and pixel or separate ones per client.
• Adjust your GoHighLevel integration strategy to match that plan.
• Review setups together whenever you onboard or offboard a client.

Where to Get More Help with GoHighLevel and Facebook

If you still experience issues after following these steps, you can:

• Review the official GoHighLevel multiple Facebook pages troubleshooting guide.
• Contact support from inside your GoHighLevel dashboard with specific sub-account and page details.
• Work with an optimization and implementation agency such as Consultevo to audit your CRM and advertising setup.

By understanding how Facebook pages, ad accounts, and pixels interact with GoHighLevel, you can quickly diagnose lead sync problems and keep your campaigns running smoothly across multiple brands.

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