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GoHighLevel Form Embedding Guide

How to Use GoHighLevel Form Embedding Options

If you manage funnels, websites, or automation in platforms like ClickUp and GoHighLevel, understanding how form embedding works is essential. This guide walks you step by step through every embedding option, trigger, layout choice, and deactivation setting so you can control exactly how forms appear and behave on your pages.

The instructions below are based on the official documentation here: GoHighLevel embedding options guide.

Accessing Form Embed Options in GoHighLevel

Before you adjust triggers or layouts, you must open the embed options for your form inside GoHighLevel.

  1. Log in to your GoHighLevel account.
  2. Navigate to Sites in the left-hand menu.
  3. Choose either Funnels or Websites, depending on where your form is used.
  4. Open the specific funnel step or website page that contains your form.
  5. Click on the form element to select it.
  6. In the settings panel, look for the Embedding Options section.

Once you are inside the embed settings in GoHighLevel, you can control how the form appears and when it is triggered for visitors.

GoHighLevel Form Trigger Options Overview

Form triggers define when the embedded form will show to your visitors. GoHighLevel provides multiple trigger types so you can match the form behavior to your conversion strategy.

The main trigger options include:

  • On page load
  • On scroll
  • On exit intent
  • On button click

You can select a single trigger or configure more advanced behavior depending on your page layout and goals.

On Page Load Trigger in GoHighLevel

The On Page Load trigger displays the form automatically as soon as a visitor lands on the page.

To use this trigger in GoHighLevel:

  1. Open the form settings and go to the Embed / Trigger section.
  2. Select On Page Load as the trigger type.
  3. Optionally define a delay in seconds before the form appears (for example, 3–5 seconds).

This option is useful for high-priority announcements or main lead-capture forms, but be cautious not to interrupt the user experience too aggressively.

On Scroll Trigger in GoHighLevel

The On Scroll trigger shows the form after a user scrolls down a specific portion of the page. This allows visitors to engage with your content before seeing the form.

  1. In the GoHighLevel form embed options, choose On Scroll.
  2. Set the scroll percentage, such as 30%, 50%, or 70% of the page height.
  3. Save and publish the page to test the behavior.

This trigger works especially well for content-heavy pages, blog posts, or long sales pages where timing the form to user engagement is critical.

Exit Intent Trigger in GoHighLevel

The Exit Intent trigger in GoHighLevel attempts to detect when a user is about to leave the page, usually by tracking cursor movement toward the browser bar.

  1. Select the form element and open the Trigger options.
  2. Choose Exit Intent as the trigger.
  3. Adjust any additional options provided, such as frequency or delay, if available in your account version.

Exit intent is a powerful way to recover abandoning visitors by offering a discount, lead magnet, or last-chance message before they leave.

Button Click Trigger in GoHighLevel

With the On Button Click trigger, the form appears only when users click a specific button or link on the page.

  1. Create or select a button element on your GoHighLevel page.
  2. Assign it as the trigger target in the form embed settings (the interface typically lets you link the form popup to that button).
  3. Configure the form to appear as a popup or modal on click.

This is ideal for clean, minimal layouts where you do not want the form visible until the user explicitly asks for it, such as “Get a Quote” or “Book a Call” buttons.

GoHighLevel Form Layout and Display Options

Beyond triggers, GoHighLevel gives you layout options that define how the form will appear on your pages or funnels.

Common layout choices include:

  • Inline form
  • Popup form
  • Slide-in form

Inline Layout in GoHighLevel

An inline form is embedded directly into the page content and is always visible wherever you place it.

  1. Drag the form element onto your page or funnel step in GoHighLevel.
  2. Ensure the layout is set to Inline.
  3. Position the form between sections, images, or text as desired.

Inline layouts are perfect for main opt-in sections, contact sections, and application forms that should be part of the normal reading flow.

Popup Layout in GoHighLevel

A popup form appears as an overlay on top of the page content. This is typically combined with a trigger such as page load, scroll, exit intent, or button click.

  1. In the embed options, select the popup layout type.
  2. Set your trigger (for example, On Scroll or Exit Intent).
  3. Adjust width, height, and alignment settings according to your design.

Popups can significantly increase conversions when used sparingly and paired with a strong offer.

Slide-In Layout in GoHighLevel

The slide-in form appears from the side or bottom of the page, usually with subtle animation.

  1. Choose the slide-in layout in the GoHighLevel embed options.
  2. Set the slide-in position (such as bottom right or bottom left).
  3. Combine it with a scroll or time-delay trigger for best results.

Slide-in layouts draw attention without completely blocking the content, making them an excellent middle ground between inline and full-screen popups.

GoHighLevel Form Deactivation Settings

Deactivation settings let you control who should no longer see a form after completing an action. This improves user experience and avoids showing the same offer repeatedly.

In GoHighLevel, deactivation controls typically include:

  • Hiding the form after submission
  • Using cookies or browser storage to remember visitors
  • Setting time-based visibility rules

Hide Form After Submission in GoHighLevel

The simplest deactivation option is to hide or replace the form once it has been submitted.

  1. Open your form settings in GoHighLevel.
  2. Enable the option that hides the form on successful submission or displays a thank-you message instead.
  3. Customize the message or redirect behavior as needed.

This ensures that returning visitors who just submitted the form are not encouraged to submit duplicate entries.

Using Cookies and Time-Based Rules

Depending on your GoHighLevel configuration, you may be able to use cookies or local storage to prevent the form from reappearing for a defined period.

  1. Enable the Do not show again or similar option in the embed settings (if provided).
  2. Set a duration for how long the form should stay hidden, such as 7 days or 30 days.
  3. Save and test in an incognito window and a normal browser window to confirm the behavior.

This technique is especially useful for promotional popups, limited-time lead magnets, and repeated visitors to membership-style pages.

Best Practices for GoHighLevel Form Embedding

To get the most from your GoHighLevel forms, apply these practical best practices when embedding and configuring triggers.

  • Match triggers to user intent: Use page-load or scroll triggers for broad campaigns and button-click triggers for high-intent actions like demos and consultations.
  • Limit interruptions: Avoid stacking multiple popups or slide-ins on the same page. One focused, relevant form is enough.
  • Test different layouts: Inline, popup, and slide-in forms can perform differently depending on the page. A/B test variations when possible.
  • Use clear calls to action: Ensure your headlines and button text clearly explain what the visitor will get by submitting the form.
  • Respect returning visitors: Use deactivation settings and cookies so people who already converted are not shown the same form repeatedly.

Additional Resources for GoHighLevel Users

For ongoing strategy, implementation ideas, and technical help with GoHighLevel, you can learn more from agencies and specialists who work with the platform daily. One such resource is Consultevo, which offers consulting and implementation services around CRM and marketing automation tools.

For the most detailed and up-to-date technical details about form embedding options, triggers, layouts, and deactivation in GoHighLevel, always refer to the official help center article: How to use embedding options for forms, triggers, layouts, and deactivation settings.

By combining these official instructions with careful trigger selection, layout testing, and smart deactivation rules, you can build high-converting, user-friendly forms that take full advantage of everything GoHighLevel offers.

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