Form Analytics in GoHighLevel

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Form Analytics in GoHighLevel

If you track forms and surveys in tools like ClickUp but need deeper performance data, GoHighLevel offers built-in analytics that show how visitors interact with every form and survey you create. This guide explains how to access, read, and optimize your form and survey analytics step by step.

All instructions in this tutorial are based on the official documentation for analytics for forms and surveys provided by the GoHighLevel support team. You will learn where to find analytics, how each metric works, and how to use filters to analyze campaign performance.

Where to Find Form Analytics in GoHighLevel

Before you can analyze performance, you need to know exactly where the analytics section lives inside your GoHighLevel account.

  1. Log in to your GoHighLevel account with the appropriate user access.

  2. From the left-hand main navigation, click Sites.

  3. Under Sites, select Forms or Surveys, depending on what you want to analyze.

  4. Click on the specific form or survey you want to review.

  5. Inside the editor, locate and open the Analytics tab to view performance data.

The analytics area shows how many times your form or survey was viewed, how many people started completing it, and how many actually submitted it.

Key GoHighLevel Form Analytics Metrics

The analytics panel for forms and surveys in GoHighLevel is broken into several core metrics. Understanding these will help you measure the health of your campaigns and funnels.

Views in GoHighLevel Analytics

Views measure how many times a form or survey was loaded in a visitor’s browser. Each page load that successfully displays the form or survey counts as one view.

  • High views with few submissions may indicate traffic quality issues or an ineffective form layout.

  • Views help you compare how different funnels or traffic sources perform when they send visitors to the same form.

Started Metric in GoHighLevel

Started shows how many visitors began interacting with your form or survey but did not necessarily complete it. GoHighLevel tracks a start when a user takes an action such as:

  • Clicking into a field.

  • Typing any value.

  • Selecting an option from a dropdown, checkbox, or radio button.

A large gap between Views and Started suggests that visitors are not motivated to even begin filling out the form, which may point to issues like:

  • Slow page load time.

  • Unclear headline or offer.

  • Form placed too far below the fold.

Submissions in GoHighLevel Analytics

Submissions represent the number of completed form or survey entries successfully recorded in your GoHighLevel account.

  • Every submission typically creates or updates a contact record.

  • Submissions are the core metric you use to track conversions.

  • You can compare submissions across different forms to see which lead capture strategy works best.

Conversion Rate in GoHighLevel

Conversion Rate is usually calculated as Submissions divided by Views, multiplied by 100, then displayed as a percentage. This metric helps you understand how efficiently your form or survey turns visitors into leads.

In general:

  • A higher conversion rate means that your audience finds the form or survey relevant, simple, and trustworthy.

  • A lower conversion rate suggests that you may need to adjust the offer, reduce the number of fields, or improve your message.

How to Use Date Filters in GoHighLevel Analytics

The analytics area includes date filters so you can focus on performance for specific periods. This is useful when comparing campaigns, testing changes, or reporting results.

  1. Open the form or survey analytics tab in your GoHighLevel account.

  2. Locate the date range selector near the top of the analytics view.

  3. Click the selector to open the date range options.

  4. Choose a preset range such as Today, Last 7 Days, Last 30 Days, or a custom range.

  5. Apply the date filter to update all visible metrics (Views, Started, and Submissions) for the selected period.

Using date filters allows you to measure performance before and after edits, compare seasonal performance, or align reporting with ad campaigns and email promotions.

How to Analyze Funnel Performance with GoHighLevel

By combining the metrics and date filters, you can draw practical insights from your GoHighLevel form and survey analytics.

Identify Drop-Off Points

Compare the relationship between Views, Started, and Submissions:

  • Low Started vs. Views — visitors see the form but do not engage. Consider revising the headline, shortening the form, or repositioning the form on the page.

  • Low Submissions vs. Started — visitors begin but do not finish. This may be caused by too many questions, confusing fields, or a lack of clear benefits for completing the form.

Test Changes Over Time in GoHighLevel

When you modify your forms or surveys, you can use GoHighLevel analytics to see if the change improves your numbers.

  1. Note your current Views, Started, Submissions, and Conversion Rate for a defined period (for example, the last 7 days).

  2. Make a single change to the form design, copy, or number of fields.

  3. Wait for a reasonable amount of traffic to hit your form (depending on your business, this could be a few days or a couple of weeks).

  4. Use the same date range length after the change and compare metrics.

This approach helps you understand how each adjustment affects performance and prevents guessing.

Best Practices for Interpreting GoHighLevel Analytics

To get the most value from your data, keep these guidelines in mind when reviewing your analytics.

  • Always consider traffic quality. A high number of Views from unqualified sources can lower your conversion rate even if the form is well designed.

  • Segment by campaigns or funnels. If possible, use different forms for different offers or funnels so you can interpret analytics per campaign.

  • Use realistic time windows. Short time frames with low traffic can give misleading conversion percentages. Larger data sets usually provide more stable insights.

  • Monitor regularly. Check analytics weekly or monthly to spot trends, rather than relying on one-time snapshots.

Additional Resources for Mastering GoHighLevel

You can dive deeper into official documentation for form and survey analytics by visiting the original guide at GoHighLevel Analytics for Forms and Surveys. This resource covers the platform’s latest interface updates and metric definitions.

For strategy help, funnel planning, and broader marketing automation setups that connect with your GoHighLevel implementation, you can also explore consulting and tutorials at Consultevo, which offers resources for optimizing CRM and automation workflows.

Summary: Using GoHighLevel Form Analytics Effectively

Analytics for forms and surveys inside GoHighLevel provide a clear view of how visitors move from viewing your page to starting and finally submitting your forms. By regularly checking Views, Started, Submissions, and Conversion Rate, and by applying date filters, you can make informed decisions about copy, layout, and lead capture strategy.

Use these analytics-driven insights to refine your funnels, improve user experience, and increase conversion rates over time, turning your GoHighLevel forms and surveys into consistent and measurable lead-generation assets.

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