How to Use the GoHighLevel Google My Business Workflow Action

This step-by-step guide explains how to configure the Google My Business (GMB) workflow action inside GoHighLevel so you can automate review requests for your clients. While platforms like ClickUp are great for task management, the GMB action in GoHighLevel is purpose-built to streamline local review generation directly from your workflows.

By the end of this tutorial, you will know exactly how to add the GMB action, select the correct location and account, and control how and when review requests are sent.

What the GoHighLevel GMB Workflow Action Does

The Google My Business workflow action in GoHighLevel allows you to automatically send review requests to selected contacts. When the action runs, it sends an invite so the contact can leave a review on your connected GMB listing.

This is especially useful for agencies and local businesses that want to standardize and automate their follow-up sequences after an appointment, purchase, or completed service.

Key Benefits of Using GoHighLevel GMB Actions

• Automate review requests instead of sending them manually.
• Control which GMB location and account are used for each workflow.
• Filter recipients by tags or use all contacts in the workflow.
• Improve local SEO with more consistent Google reviews.

Where to Find the GMB Action in GoHighLevel Workflows

The GMB workflow action is available as one of the standard actions in the automation builder inside GoHighLevel.

1. Log in to your GoHighLevel account.
2. Navigate to Automation or Workflows in the left menu.
3. Create a new workflow or open an existing one.
4. Click the + button to add an action at the desired step.
5. Search for or select Google My Business (or GMB) from the list of available actions.

Once you add the GMB action block, you can begin configuring its settings.

How to Configure the GoHighLevel GMB Workflow Action

After inserting the GMB action into a workflow, you will see several fields that control how the action behaves. Proper configuration ensures that the correct business location and contact list are used.

Step 1: Choose the GMB Location in GoHighLevel

The first critical setting is the Location field.

• Select the specific GMB location you want to collect reviews for.
• Make sure the chosen location is already connected to your GoHighLevel account.
• Use a separate action for each different location when managing multiple businesses.

This step ensures that the review link in the invite points to the correct Google My Business listing.

Step 2: Select the GMB Account

In addition to the location, you will see an Account drop-down.

• Choose the correct GMB account associated with the selected location.
• If you manage multiple Google accounts, verify that you choose the one that owns or manages the listing.

Using the right account helps prevent errors and guarantees that reviews land in the intended profile.

Step 3: Decide Who Will Receive the GMB Invite

The GMB action allows you to define which contacts in the workflow should receive a review request. There are two common approaches within GoHighLevel:

1. All workflow contacts – Everyone who reaches this action in the workflow gets an invite.
2. Filtered by tags or conditions – Only contacts that match specific filters (such as having a tag or meeting certain criteria) receive the invite.

Use conditions, filters, and tags earlier in the workflow to segment contacts as needed before they reach the GMB step.

Best Practices for Using GMB Actions in GoHighLevel

To get consistent results from the Google My Business workflow action, follow these recommended practices.

Align GoHighLevel GMB Actions With Your Customer Journey

Place the GMB review request at a moment when satisfaction is typically highest. For example:

• After a successful appointment completion.
• After a closed deal or purchase.
• After a resolved support ticket.

You can use time delays or conditional branches in GoHighLevel to reach the right moment before sending the invite.

Use Tags to Control Who Gets Review Requests

Tags help refine which contacts are invited to leave a review.

• Apply a positive-outcome tag (such as happy-customer or completed-service).
• Exclude contacts with negative-experience tags to avoid unwanted or inaccurate reviews.
• Combine tags and filters with the GMB action in GoHighLevel for reliable targeting.

Test the GMB Action in a Safe Workflow

Before rolling out to all contacts:

1. Create a test workflow using your own contact details.
2. Add the GoHighLevel GMB action and select the correct location and account.
3. Trigger the workflow and confirm you receive the review invite.
4. Check that the link points to the intended Google My Business listing.

This testing process prevents misdirected review links from being sent to clients or leads.

Troubleshooting the GoHighLevel GMB Workflow Action

If your review requests are not sending as expected, review the following common issues.

Verify GMB Connection Inside GoHighLevel

• Confirm that the GMB account is properly connected in the integrations area.
• Ensure the selected location is available and associated with the correct account.
• Reconnect the Google account if permissions were recently changed.

Check Workflow Conditions and Filters

• Review each previous step in the workflow for filters that might block contacts.
• Confirm that tags or fields used for filtering are being applied as intended.
• Temporarily remove conditions to see if the GMB action triggers correctly.

Confirm Contact Eligibility

• Make sure contacts in the workflow have valid phone numbers or emails depending on how the review invite is delivered.
• Test with a known-good contact record to rule out data quality issues.

Additional Resources for GoHighLevel GMB Setup

For more detailed reference on the Google My Business workflow action, you can review the official documentation from the platform provider. Visit the original guide here: GoHighLevel GMB Workflow Action Documentation.

If you are an agency owner or consultant looking for broader implementation help beyond basic GMB automation in GoHighLevel, you may find additional strategy and done-for-you resources at Consultevo.

Summary: Using GMB Actions Effectively in GoHighLevel

The Google My Business workflow action in GoHighLevel is a powerful way to consistently request reviews from your contacts and boost local visibility. By selecting the correct location and account, filtering recipients properly, and aligning the action with your customer journey, you can build reliable, automated review campaigns.

Set up a test workflow, confirm the invite behavior, and then deploy the GMB action across your live automations so each satisfied customer has a simple path to share their positive experience.

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