How to Create Google Ads Conversion Actions in GoHighLevel

Connecting your Google Ads account with GoHighLevel and tools like ClickUp helps you track conversions accurately and optimize your campaigns. This guide walks you through creating Google Ads conversion actions directly inside the GoHighLevel Ads Manager so your leads and sales are tracked correctly.

By following the steps below, you will be able to set up conversion actions, choose the right attribution settings, and integrate form submissions from your funnels or websites with Google Ads reporting.

Prerequisites for GoHighLevel Google Ads Conversion Tracking

Before you create conversion actions inside your GoHighLevel account, make sure the following requirements are met:

You have an active Google Ads account.
Your Google Ads account is connected to your GoHighLevel sub-account via the Ads Manager.
You have admin or equivalent permissions to manage conversions in Google Ads.
Your website or funnel forms are already created inside GoHighLevel so they can be mapped as conversion events.

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Accessing the Ads Manager in GoHighLevel

The first step is to open the Ads Manager where you can link and manage your Google Ads conversions.

Log in to your GoHighLevel account and select the desired sub-account.
In the left-hand navigation menu, click on Marketing or Ads depending on your interface version.
Select Ads Manager. This is where Google Ads and Facebook Ads configurations are managed in GoHighLevel.

Once you are inside the Ads Manager, confirm that your Google Ads account is already connected and synced.

Connecting Google Ads to GoHighLevel

If your Google Ads account is not yet connected to GoHighLevel, follow these steps:

Within Ads Manager, click the Connect or Add Account button for Google Ads.
Sign in to the Google account that owns your Google Ads profile.
Grant the requested permissions so GoHighLevel can manage and read your Google Ads data.
Select the correct Google Ads account if you have multiple accounts under the same login.

When the connection is successful, you will see your Google Ads account listed in the Ads Manager with its current status.

Creating a New Google Ads Conversion Action in GoHighLevel

Once your Google Ads account is connected, you can start creating a new conversion action that will track leads or purchases generated via GoHighLevel funnels or websites.

In Ads Manager, locate the Google Ads section and click on Conversions or a similar tab showing conversion tracking options.
Click Create Conversion to open the conversion action setup modal.
Choose the conversion source that best fits your use case, such as Website or Form Submission within GoHighLevel.
Enter a descriptive Conversion Name, for example: “Lead – Funnel Opt-in” or “Booking – Strategy Call”.

Using clear naming conventions makes it easy to understand which GoHighLevel form or page is generating conversions when reviewing reports in Google Ads.

Configuring Conversion Settings in GoHighLevel

After giving your conversion a name, configure the specific conversion settings so that Google Ads can value and count the event correctly.

Key Google Ads Conversion Fields in GoHighLevel

Category: Choose a relevant category such as Lead, Submit lead form, Purchase, or Book appointment depending on what your GoHighLevel funnel or form is doing.
Value: You can set a fixed value for every conversion or select the option to use different values for each conversion if you track revenue dynamically.
Count: Decide whether to count every conversion or only one conversion per ad click. For lead generation in GoHighLevel, “One” is often recommended.
Conversion window: Set the number of days after an ad interaction during which a conversion can be recorded.
View-through conversion window: Specify if you want Google Ads to track conversions after an impression without a click.
Include in ‘Conversions’: Choose whether this action should be included in the main conversions column used for bidding in Google Ads.

These parameters are passed from GoHighLevel into your Google Ads account so that your optimization and reporting remain consistent.

Mapping GoHighLevel Forms or Events to the Conversion

Next, you must associate your internal events with the Google Ads conversion action:

Select the specific form, funnel step, or page from your GoHighLevel assets that will trigger the conversion.
Confirm the exact event you want to track, such as Form Submitted or Order Completed.
Save the mapping so that every time the event occurs in GoHighLevel, it sends a conversion to Google Ads.

Ensure you are mapping the correct form or funnel step; otherwise, conversions may not be recorded accurately.

Installing and Verifying the Google Tag in GoHighLevel

For Google Ads to receive conversion data from your GoHighLevel pages, the global site tag and event snippets must be implemented correctly.

Global Site Tag on GoHighLevel Funnels and Websites

In your Google Ads account (or through the interface in GoHighLevel if exposed), locate the global site tag (gtag.js) for your conversion tracking.
Navigate to your GoHighLevel funnel or website settings.
Paste the global site tag into the Head Tracking Code or equivalent section so it loads on all relevant pages.
Save and publish your funnel or website.

This ensures that every visitor to your GoHighLevel pages is tagged for conversion tracking.

Event Snippet or Conversion Trigger in GoHighLevel

Copy the specific event snippet for the conversion action from Google Ads if you are using code-based triggers.
Add the event snippet to the Thank You page or final step of your GoHighLevel funnel where the conversion is confirmed.
Alternatively, if GoHighLevel provides a native toggle or mapping for the event, enable the conversion at the appropriate step without adding manual code.
Update and republish your pages after inserting or enabling the conversion trigger.

Only place the event snippet on pages that indicate a successful completion of the action you are tracking, such as a completed form or order.

Testing Google Ads Conversions from GoHighLevel

After configuring your conversions and tags, always test to validate the integration between Google Ads and GoHighLevel.

Open your funnel or website in an incognito browser window.
Complete the form or purchase flow that should trigger the conversion.
Use the Google Tag Assistant or similar browser extension to verify that the global site tag and event snippet fire correctly.
Check your Google Ads account’s Conversions section after some time to confirm that test conversions appear.

Keep in mind that reporting in Google Ads can be delayed, so allow for a short waiting period before assuming the setup is incorrect.

Managing and Optimizing Conversions in GoHighLevel

Once conversions are flowing, you can manage them from both Google Ads and GoHighLevel to optimize campaign performance.

Monitor conversion volume and cost per conversion in your Google Ads campaigns.
Review lead quality inside GoHighLevel pipelines and contact records.
Adjust your conversion settings or values if your business model changes.
Duplicate successful funnels or forms inside GoHighLevel and map them to the same or new conversion actions.

If you need further reference or want to compare these instructions with the platform documentation, you can review the original guide at this GoHighLevel help article.

Summary: Google Ads Conversions with GoHighLevel

By connecting Google Ads to GoHighLevel, creating clear conversion actions, and correctly installing the tags on your funnels and websites, you ensure that every lead and sale is attributed properly. This data allows you to scale winning campaigns, refine your targeting, and understand exactly which GoHighLevel assets are driving the best results.

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