GoHighLevel Google Ads Workflow

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How to Use the GoHighLevel Add to Google AdWords Workflow Action

If you use ClickUp or other project tools to organize your marketing tasks, you can streamline your advertising by connecting them with GoHighLevel. In this guide, you will learn how to use the Add to Google AdWords workflow action inside GoHighLevel so that contacts automatically sync into your Google Ads audience lists for smarter remarketing.

This tutorial follows the official GoHighLevel documentation and walks you through requirements, setup steps, and practical tips for using the Google AdWords workflow action effectively.

What the GoHighLevel Add to Google AdWords Action Does

The Add to Google AdWords action in GoHighLevel lets you push contacts from a workflow directly into a Google Ads user list. Once contacts are added to this list, you can use them in your Google Ads campaigns for remarketing and other audience-based targeting strategies.

Key things this workflow action does:

  • Sends contact identifiers (email or phone) from GoHighLevel to Google Ads.
  • Adds the contact to a specific Google Ads user list you choose.
  • Runs automatically whenever a workflow reaches this action step.
  • Supports remarketing and audience segmentation for ad campaigns.

Requirements Before Using GoHighLevel With Google Ads

Before you can use the Add to Google AdWords workflow action in GoHighLevel, make sure the following prerequisites are in place:

  • You have an active Google Ads account with admin access.
  • You have at least one customer list (user list) created in Google Ads.
  • Your GoHighLevel account is integrated with Google.
  • Your Google Ads account complies with Google’s Customer Match and remarketing policies.

If you need broader help connecting marketing tools and CRM systems, you can find additional resources at Consultevo.

Connect GoHighLevel to Your Google Account

To use the Google AdWords workflow action, GoHighLevel must first be connected to your Google account.

  1. Log in to your GoHighLevel account with admin or appropriate permissions.

  2. Navigate to the Settings area from the main left-hand menu.

  3. Locate the Integrations section (or similar Google connection area).

  4. Click to connect your Google account and follow the on-screen authorization prompts.

  5. Approve the requested permissions so GoHighLevel can access your Google Ads account.

Once connected, GoHighLevel will be able to see eligible Google Ads accounts and their associated user lists when you configure the workflow action.

Create or Open a Workflow in GoHighLevel

The Add to Google AdWords action is available only inside workflows. To get started, either create a new workflow or open an existing one in GoHighLevel.

  1. From the main navigation, go to the Automation or Workflows section.

  2. Click New Workflow if you are starting from scratch, or select an existing workflow to edit.

  3. Set up your workflow trigger (for example, form submission, pipeline stage change, or contact tag added).

  4. After the trigger is configured, you are ready to add the Google AdWords action into your workflow sequence.

Add the GoHighLevel Google AdWords Workflow Action

With your workflow open, insert the Add to Google AdWords step at the appropriate position in the automation logic.

  1. Inside the workflow builder in GoHighLevel, click the + button to add a new action.

  2. From the list of available actions, choose Add to Google AdWords (sometimes labeled Add to Google Ads / Google AdWords).

  3. The action settings panel will open on the right side of the workflow builder screen.

Place this action after the point in your automation where you want a contact to be sent into your Google Ads audience list, for example:

  • After a lead becomes a qualified opportunity.
  • After a purchase or specific pipeline stage is reached.
  • After a tag is applied that marks a particular behavior.

Configure the Add to Google AdWords Action in GoHighLevel

Next, configure how this GoHighLevel action interacts with your Google Ads account.

Select the Google Ads Account in GoHighLevel

  1. In the action settings, choose the connected Google account from the dropdown.

  2. Select the correct Google Ads account if you manage more than one under the same login.

Choose the Google Ads User List

  1. Locate the User List or Audience List dropdown.

  2. Select the specific customer list you want contacts from GoHighLevel to join.

  3. Ensure this user list is configured in Google Ads for customer match or remarketing as needed.

Map Contact Data from GoHighLevel

Google Ads requires identifiable customer data (such as email and phone) to match users. Make sure your GoHighLevel contacts have the necessary data fields completed.

  • Confirm that contact email and/or phone is collected before they reach this action.
  • Verify that your list complies with data consent and privacy policies.

The action will use available identifiers from GoHighLevel to sync contacts into the Google Ads list.

Test the GoHighLevel Google AdWords Workflow Step

Always test the automation before using it in production campaigns.

  1. Create or identify a test contact in GoHighLevel with a valid email and phone number.

  2. Trigger the workflow (for example, submit a test form or manually add the contact to the workflow).

  3. Allow some time for the sync to process.

  4. Log in to your Google Ads account and open the chosen user list.

  5. Check whether the list size or membership has updated to reflect the new contact.

Depending on Google Ads processing and privacy thresholds, numbers may not update instantly, but the workflow action should complete successfully inside GoHighLevel.

Best Practices for Using GoHighLevel With Google Ads

To make the most of the Add to Google AdWords workflow action in GoHighLevel, follow these best practices:

  • Segment contacts clearly: Use tags, custom fields, or pipeline stages in GoHighLevel so only qualified contacts are added to high-value remarketing lists.
  • Align lists with campaigns: Create user lists that match your campaign objectives (for example, leads, customers, or high-value buyers).
  • Respect privacy rules: Ensure that contacts in GoHighLevel have consented to the use of their data for advertising, as required by Google and local regulations.
  • Monitor performance: After the list populates in Google Ads, measure conversions, cost per lead, and return on ad spend.

Where to Find Official GoHighLevel Documentation

You can review the original help article that this guide is based on by visiting the official GoHighLevel support documentation here:

GoHighLevel Workflow Action – Add to Google AdWords

This resource provides the platform’s latest instructions, screenshots, and any recent updates to the Google AdWords workflow action.

Summary: Automate Google Ads Audiences With GoHighLevel

By combining workflows in GoHighLevel with Google Ads user lists, you can automatically build powerful remarketing audiences. The Add to Google AdWords action lets you send contacts from key points in your automation directly into customer lists, saving time and ensuring your ads reach the right people.

Set up the integration, configure the workflow step, test with a sample contact, and then roll it out across your lead nurturing and sales funnels. Used correctly, this feature helps you synchronize CRM data from GoHighLevel with Google Ads for more precise, profitable advertising campaigns.

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