How to Use Google Analytics Widgets in GoHighLevel
If you manage marketing data across tools like ClickUp and other platforms, learning how to read your Google Analytics widgets inside GoHighLevel will help you centralize reporting. This guide walks you step-by-step through each available widget in the GoHighLevel dashboard and custom reports so you can understand exactly what the numbers mean and how to use them.
The Google Analytics widgets described here mirror what you see in your Google Analytics account, but they are presented directly in your GoHighLevel reporting area. This saves time, keeps your team aligned, and makes it easier to compare traffic, engagement, and goal performance without leaving your CRM environment.
Overview of Google Analytics in GoHighLevel
Once your Google Analytics account is connected, GoHighLevel lets you add multiple widgets to dashboards and custom reports. These widgets are visual tiles that show key metrics such as sessions, users, bounce rate, and goal conversions.
You can mix and match different widgets inside a single dashboard to see how traffic sources, landing pages, devices, and goals perform over the same date range. All the data is pulled directly from Google Analytics, so the values match what you would see there.
Below you will find a breakdown of each widget type available in the GoHighLevel reporting system, based on the official documentation at this Google Analytics widgets article.
Standard Google Analytics Widgets in GoHighLevel
These widgets are the core building blocks you will use most often when creating dashboards and custom reports in GoHighLevel.
Audience Overview Widget in GoHighLevel
The Audience Overview widget summarizes how people interact with your site during a selected date range. Typical metrics include:
- Sessions
- Users and New Users
- Pageviews and Pages per Session
- Average Session Duration
- Bounce Rate
Use this widget when you want a quick, high-level snapshot of traffic and engagement. It is ideal for management dashboards that need a simple but comprehensive view.
Traffic Overview Widget in GoHighLevel
The Traffic Overview widget focuses on how visitors arrive at your website. It often displays data by default channels, such as:
- Organic Search
- Direct
- Referral
- Social
- Paid traffic, if available
This widget helps you quickly evaluate which marketing channels are generating the most sessions and engagement, directly from GoHighLevel.
Top Pages Widget in GoHighLevel
The Top Pages widget shows which pages or screens get the most visits. You can see:
- Page URLs or titles
- Sessions or Pageviews per page
- Engagement metrics tied to those pages
Use this to identify best-performing content, core landing pages, and pages that deserve optimization or additional promotion.
Goal and Conversion Widgets in GoHighLevel
For performance-focused dashboards, goal and conversion widgets are critical. They show how well your website converts visitors into leads or customers.
Goal Overview Widget in GoHighLevel
The Goal Overview widget aggregates your Google Analytics goals into a single visual area. From within GoHighLevel, you can track:
- Total goal completions
- Goal conversion rate
- Value if goal values are configured
This is helpful for high-level performance reporting when you want to see if goals are trending up or down over a specified period.
Top Converting Landing Pages Widget
This widget highlights which landing pages contribute the most goal completions. It usually displays:
- Landing page URLs
- Sessions or users per page
- Number of goal completions
- Conversion rate per landing page
Use this widget in GoHighLevel when you need to compare different landing page designs or marketing offers and see which pages actually drive conversions.
Goal Conversion by Source/Medium Widget
This widget breaks down goal conversions by acquisition source and medium. Typical pairs include:
- google / organic
- facebook.com / referral
- newsletter / email
- cpc sources for paid campaigns
Adding this widget to a GoHighLevel dashboard helps you understand which traffic sources are not only generating visits but also producing conversions.
Engagement and Behavior Widgets in GoHighLevel
Behavior widgets focus on what visitors do after they arrive on your website. These are useful for UX, content, and funnel analysis inside GoHighLevel reporting.
Behavior Overview Widget
The Behavior Overview widget summarizes on-site engagement, such as:
- Pageviews
- Unique Pageviews
- Average Time on Page
- Bounce Rate
This widget is ideal when you want to see how users interact with your site content overall during a set date range.
Top Events Widget
The Top Events widget surfaces event-based interactions configured in Google Analytics, including:
- Button clicks
- Video plays
- Downloads
- Custom event categories and actions
Use this widget in GoHighLevel to see which interactions are most common, and to verify that important micro-conversions are being tracked properly.
Acquisition and Device Widgets in GoHighLevel
Acquisition and device widgets show how visitors find your site and what devices they use. These insights are valuable for optimizing campaigns and user experience.
Acquisition Overview Widget
The Acquisition Overview widget provides a summary of traffic segmented by channels or campaign groupings. Within GoHighLevel you can quickly see:
- Sessions by channel
- New user distribution
- Engagement or conversions by acquisition type
This is an essential widget for marketers who want to compare different traffic sources in one view.
Device Category Widget
The Device Category widget breaks down traffic by device types, such as:
- Desktop
- Mobile
- Tablet
Monitoring device data in GoHighLevel helps you determine where to prioritize responsive design improvements, speed optimization, and mobile-first experiences.
Geolocation or Country Widget
Some dashboards use a geographic widget to display sessions or users by country or region. When available, this widget allows you to:
- Identify top-performing regions
- Compare engagement by country
- Align regional campaigns with on-site behavior
This is particularly useful for agencies managing multi-region accounts within GoHighLevel.
How to Add and Use These Widgets in GoHighLevel
The underlying data and widget definitions come directly from Google Analytics. To use them effectively inside GoHighLevel, follow these general steps:
- Connect your Google Analytics property in the integrations area of your account.
- Open your dashboard or custom report section.
- Click to add a new widget and choose the Google Analytics category.
- Select the widget type (for example, Audience Overview or Top Pages).
- Configure filters, date ranges, or specific goals if applicable.
- Save and arrange the widget in your layout for the desired visual order.
Once configured, the widgets will automatically refresh based on the selected date range and filters, giving you a live window into your website performance from inside GoHighLevel.
Best Practices for Google Analytics Dashboards in GoHighLevel
To get the most value from these widgets, consider the following best practices when building dashboards and custom reports:
- Group widgets by objective: Create separate sections for traffic, engagement, and conversions.
- Limit clutter: Use only the widgets that answer specific reporting questions for your team or clients.
- Match date ranges: Ensure all Google Analytics widgets in a GoHighLevel dashboard share consistent date settings for accurate comparison.
- Align with business goals: Spotlight goal and conversion widgets at the top when performance is your primary focus.
For strategic guidance on building data-driven marketing systems around these dashboards, you can also explore consulting resources such as Consultevo.
Next Steps
Using Google Analytics widgets inside GoHighLevel lets you centralize website performance reporting with your CRM and marketing automation data. Start by identifying which audience, acquisition, behavior, and goal widgets matter most to your business, then assemble focused dashboards that your team can review regularly.
As your tracking becomes more sophisticated, you can refine your GoHighLevel dashboards, add new widgets, and adjust goals so that everyone has a clear view of traffic and conversions in one unified reporting hub.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
“`