If/Else Workflows in GoHighLevel

When building automations, many users coming from tools like ClickUp want clear conditional logic. In GoHighLevel, the If/Else workflow action lets you branch contacts down different paths based on rules you define, so each lead or customer gets the most relevant follow-up sequence.

This guide walks you through what the If/Else action does, how it works, and the exact steps to configure it inside a GoHighLevel workflow.

What the GoHighLevel If/Else Workflow Action Does

The If/Else action in GoHighLevel checks one or more conditions for each contact passing through a workflow. Based on whether the conditions are true or false, the contact will move into the appropriate branch.

Use this action when you want different automation steps to run for contacts who match a condition compared to those who do not.

Key benefits of If/Else in GoHighLevel

• Send contacts down different branches based on their data or behavior.
• Run separate follow-up sequences for different segments.
• Keep automation logic organized inside a single workflow instead of duplicating workflows.
• Improve personalization without adding complex external tools.

How the GoHighLevel If/Else Branching Works

When a contact reaches an If/Else action in a GoHighLevel workflow, the platform evaluates the conditions you configured. The result of this evaluation controls which branch the contact enters.

The high-level behavior is:

1. Contact hits the If/Else step.
2. All conditions are evaluated.
3. If conditions are true, the contact moves to the matching branch.
4. If conditions are not true, the contact follows the else path.

Conditions available in GoHighLevel If/Else

The conditions you set in this action can be based on contact fields and other criteria made available in the workflow builder. Each condition is evaluated for the specific contact at the time they reach this action.

If you configure multiple conditions within the same If/Else block, they will be evaluated together according to the logic options available in the GoHighLevel workflow builder (as shown in the source documentation).

Step-by-Step: Add an If/Else Action in GoHighLevel

Follow these steps to place and configure an If/Else action in your automation:

1. Open your GoHighLevel workflow

1. Log in to your GoHighLevel account.
2. Navigate to the Workflows area.
3. Open the workflow where you want to add an If/Else branch.

2. Add the If/Else action

1. In the workflow canvas, click the plus (+) icon where you want to add the conditional step.
2. From the list of available actions, choose If/Else.
3. The If/Else configuration panel will open so you can define your rules.

3. Configure conditions in GoHighLevel

Within the If/Else action, you specify criteria that determine which path a contact will follow.

1. Select the field or parameter you want to evaluate for the contact.
2. Choose the condition type (such as equals, contains, or other options available in the interface).
3. Enter or select the value to compare.
4. Repeat to add additional conditions if needed.

You can create multiple condition lines to narrow or expand which contacts will qualify for the “if” branch. Review the configuration to ensure it matches the behavior described in the official GoHighLevel support article.

4. Understand the If/Else branches

Once you save the conditions, the action will show two main paths:

• If (True) branch – Contacts that meet the condition(s) you defined.
• Else (False) branch – Contacts that do not meet those condition(s).

Each branch can contain its own unique set of subsequent workflow actions, such as sending messages, adding tags, or updating pipelines.

Building Branch Logic in a GoHighLevel Workflow

After the If/Else action is in place, you design separate automation branches for each possible outcome.

Actions for the If (True) branch

For contacts who match your conditions, add actions that reflect their status or behavior. Example ideas include:

• Send a specific follow-up email sequence.
• Apply a tag identifying the segment.
• Move the contact to a certain pipeline stage.
• Notify a team member to take a personalized manual action.

Actions for the Else (False) branch

Contacts that do not meet the conditions can follow a different path. Possible actions:

• Send a more general nurture campaign.
• Apply a separate tag to indicate non-qualification.
• Route them to a different sales pipeline.
• Pause or slow down the frequency of communication.

Because all of this happens within a single GoHighLevel workflow, you keep your automation structure simple while still using powerful conditional logic.

Editing and Testing If/Else in GoHighLevel

Once your branches are configured, refinement and testing are important.

How to edit an existing If/Else action

1. Open the relevant workflow in GoHighLevel.
2. Click on the existing If/Else step to open its settings.
3. Adjust your conditions as needed (add, remove, or modify lines).
4. Save your changes so new contacts follow the updated logic.

Test your GoHighLevel workflow logic

Before sending large volumes of contacts through the workflow, test the action:

• Run test contacts that clearly match the conditions and confirm they follow the “if” branch.
• Run test contacts that do not match and confirm they follow the “else” branch.
• Review any subsequent actions on each branch to ensure they execute as expected.

Testing helps you verify that the conditions are set properly and that every branch is correctly configured inside GoHighLevel.

Best Practices for If/Else in GoHighLevel

Use these tips to design clear, maintainable automation logic:

• Keep conditions simple so it is easy to understand who qualifies for each branch.
• Name actions clearly so team members know the purpose of each If/Else step.
• Avoid overlapping criteria that might cause confusion about which branch a contact should follow.
• Document your logic in internal SOPs so future edits remain consistent with your strategy.

Where to Learn More About GoHighLevel If/Else

For full reference details and screenshots explaining the If/Else action behavior, see the official GoHighLevel support documentation here: Workflow Action: If/Else.

If you need strategic help implementing conditional automation structures or broader CRM systems, you can also explore resources and consulting services at Consultevo.

By using the If/Else workflow action effectively in GoHighLevel, you gain precise control over how contacts move through your automations, allowing more targeted campaigns and better outcomes without adding complexity to your tech stack.

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