GoHighLevel can send review requests by SMS and email, and those requests can include images. The usual setup involves adding media to the review request configuration in the relevant sub-account, saving the message, and then testing the result through the same manual or automated path customers will use.
The important decision is not simply whether an image can be attached. It is whether the image helps the customer understand what to do next. A small brand mark, service image, or visual instruction may support recognition, but a large decorative graphic can slow delivery, distract from the review link, or create an inconsistent experience between SMS and email.
Use this guide to configure image-based review requests, distinguish SMS media from email images, and connect the request to a workflow with a clear trigger, timing, and owner. GoHighLevel menus and labels can change between releases, so treat the names below as a practical navigation pattern and confirm the current controls in your account.
What image attachments change in a review request
An image can make a review request more recognizable, but it does not replace a clear request or a usable review link. The customer still needs to understand who is contacting them, why feedback is being requested, and what action to take.
An image should support the decision to leave a review, not compete with the review link.
In an SMS request, the image is generally handled as media and may cause the message to be delivered as MMS rather than plain SMS. In an email request, the image is part of the email layout and may be blocked, resized, or displayed differently by the recipient’s email client. These are different delivery conditions, so one asset should not automatically be treated as suitable for both channels.
Before adding an image, define the message job
Start with the business event that should produce the request. Examples include a completed appointment, a delivered order, a resolved support case, or another confirmed customer outcome. Avoid sending a review request merely because a contact record exists or a pipeline record moved without the underlying work being completed.
Then define the image’s job. It may identify the business, show the completed service, explain where to click, or reinforce a specific customer experience. If the purpose cannot be stated in one sentence, the image is probably decoration rather than useful communication.
- Trigger: What event indicates that the customer is ready to provide feedback?
- Audience: Which contacts are eligible, and which contacts must be excluded?
- Channel: Should the request use SMS, email, or both?
- Action: Where should the customer click or tap to leave a review?
- Owner: Who checks failed sends, replies, and negative feedback?
Review automation is reliable only when the event, audience, message, and follow-up responsibility are defined separately. Adding an image to an unclear workflow makes the workflow look more polished without making it more dependable.
How to enable images for GoHighLevel SMS review requests
SMS review requests use a mobile messaging path, so first confirm that the sub-account is configured to send the required type of media message. In many GoHighLevel accounts, the relevant controls are located in the Reputation area and its settings or review request configuration.
- Sign in to GoHighLevel and open the correct sub-account.
- Open Reputation, then locate the settings or review request area.
- Find the section for the SMS review request.
- Enable the option for adding media or an image, if it is available in your account.
- Upload an image or select one from the available media library.
- Save the configuration and confirm that the image is visible in the request preview or template.
Use a simple, recognizable asset. A logo, service image, or short visual instruction is usually easier to understand on a phone than a dense promotional graphic. Keep the written request itself useful even if the image does not load.
Test the SMS path as MMS
Send a test to a real mobile device before activating the request. Check whether the message arrives, whether the image is readable, whether the review link remains easy to find, and whether the text clearly identifies the business. If possible, test more than one device or carrier because media handling can vary.
Also check the operational consequence of the media message. The final format, delivery status, and messaging costs can depend on the sending setup and recipient conditions. Confirm these details in your current GoHighLevel and messaging provider configuration rather than assuming that an image behaves like a plain text message.
How to add images to GoHighLevel email review requests
Email gives you more layout control, but it also introduces more rendering variables. Images can be blocked, downloaded slowly, resized on mobile, or displayed differently across email clients. The email must therefore remain understandable without the image.
- Return to the Reputation review request settings for the relevant sub-account.
- Open the email review request configuration or template editor.
- Place the cursor where the image should appear and use the editor’s image control.
- Upload an asset or select one from the available media library.
- Add concise alternative text where the editor provides that option.
- Place the review link or button near the explanation of what the customer should do.
- Save the template and send a test email.
The strongest layout normally has a short explanation, one clear review action, and supporting media rather than several competing calls to action. Make sure the sender name, reply address, business identity, and review destination are also correct.
Supports recognition
The image helps the customer identify the business, service, or completed experience and still makes sense when viewed on a small screen.
Creates friction
The image contains dense text, repeats the entire email, hides the review action, or becomes meaningless when images are blocked.
Connect the request to a reliable workflow
Once the message works manually, connect it to the workflow that represents the real customer event. In GoHighLevel, this may involve a workflow trigger such as an appointment completion, a status change, or another business condition. The exact trigger depends on how the organization records customer outcomes.
A workflow should not send the same request repeatedly when a contact moves through several related stages. Use a clear eligibility condition or a recorded completion state to prevent duplicate requests. If the workflow sends both SMS and email, define the sequence and fallback behavior instead of allowing both channels to fire without coordination.
For broader CRM data and pipeline design, see ConsultEvo’s CRM consulting services. The relevant question is not how many automations can be added, but whether the data and ownership behind each automation are trustworthy.
Practical testing checklist
Test the complete path, not only the template editor. A successful preview does not prove that the live workflow will use the correct message or that the customer will receive it as intended.
- Confirm the correct sub-account, sender identity, and review destination.
- Check the image on a mobile device and in a desktop email client where relevant.
- Verify that the message remains clear when images are blocked or unavailable.
- Confirm that the review link is visible and works from the received message.
- Test the exact workflow trigger and confirm that the intended template is selected.
- Check duplicate prevention, opt-out handling, and contact eligibility.
- Define who monitors failed delivery, replies, and negative feedback.
A useful hypothetical example is a service business that marks an appointment as completed before the technician has finished the follow-up work. If the review workflow listens to that early status, the customer may receive a request too soon. Moving the trigger to a confirmed completion state is a process correction; adding a more attractive image would not solve the underlying problem.
Common image and delivery problems
The image does not appear in SMS
Check that the media option is enabled for the correct sub-account, the file is supported, and the request is using the updated template. Then test delivery on a real device. The received message may be handled as MMS, so validate the mobile sending setup rather than treating the issue as a template-only problem.
The email image is too large or changes the layout
Reduce unnecessary file size, use a sensible display width, and keep the main message readable without the image. Review the email on mobile as well as desktop. A compressed image with clear alternative text is generally more useful than a high-resolution asset that pushes the review link below the fold.
The workflow sends the wrong message
Review the workflow action, template selection, and contact path. A manually edited Reputation template may not be the same asset referenced by an existing workflow. Confirm the actual message received during a test run.
Customers receive repeated requests
Look for multiple workflows responding to the same event, missing suppression conditions, or a trigger that can occur more than once. Record that a request has been sent and make that record part of the eligibility logic.
Operational rules for better review requests
Image attachments are a small configuration feature inside a larger customer communication process. The useful design work is deciding when the request is appropriate, what the customer sees, and what happens after the request is sent.
A review workflow should represent a completed customer outcome, not merely the movement of a record through a pipeline.
Keep the message focused, test each channel independently, and make ownership visible. If review requests are part of a wider CRM or automation system, document the trigger, template, exclusion rules, and escalation path so another operator can understand and maintain the workflow.
More tools do not automatically create a better review process. A well-defined event, a concise message, and a dependable follow-up path are more valuable than adding media to an automation that nobody monitors.
For organizations connecting review requests to broader operational workflows, ConsultEvo’s client work portfolio shows examples of systems designed around connected operations, automation, data, and reporting.
Frequently asked questions
Can GoHighLevel review requests include images?
Yes. GoHighLevel can support images in configured SMS or email review requests, subject to the available account settings, messaging setup, file handling, and delivery conditions.
Does an image turn a GoHighLevel SMS into MMS?
An SMS containing media is generally handled as MMS, but the exact delivery behavior depends on the sending configuration, carrier, recipient, and current platform setup. Test the received message on a real device.
Where do I add an image to a GoHighLevel review request?
Open the relevant GoHighLevel sub-account, go to Reputation and its review request settings, then edit the SMS or email request configuration. Menu names can vary by account version.
Should the same image be used for SMS and email review requests?
Not automatically. SMS media and email images have different size, layout, and delivery constraints. Adapt the asset for each channel and make sure the message remains clear if the image is unavailable.
How can I stop duplicate review requests in GoHighLevel?
Use a confirmed business event, record that a request was sent, and add eligibility or suppression conditions. Also check whether multiple workflows respond to the same customer event.
Need a review workflow that reflects your real process?
ConsultEvo can help map the customer event, CRM data, message logic, and ownership behind GoHighLevel review requests so the automation is easier to test, monitor, and maintain.
