How to Use GoHighLevel Inline Forms and Surveys in Email Campaigns

Many teams move from tools like ClickUp into marketing platforms and want to collect responses directly inside emails. With GoHighLevel, you can embed inline forms and surveys right in your email body so contacts can answer questions without leaving their inbox.

This step-by-step guide shows you exactly how to add and configure the inline forms & surveys element in your GoHighLevel email builder, how responses are captured, and what limitations to keep in mind.

What Is the GoHighLevel Inline Forms & Surveys Element?

The inline forms & surveys element is a special email component inside the GoHighLevel email builder. It lets you display a single question with multiple options directly in the email content. When a contact clicks an option, their answer is instantly recorded in the linked form or survey.

Key characteristics:

• Shows one question at a time inside the email.
• Pulls questions from an existing form or survey funnel step.
• Captures the response when the contact clicks a choice.
• Works only in the new email builder interface.

This feature is ideal for quick polls, NPS-style questions, or simple surveys that you want users to complete without opening a separate landing page.

Prerequisites for Using GoHighLevel Inline Forms

Before adding an inline question to an email, you must have a funnel step with a form or survey already configured in GoHighLevel.

Make sure you have:

1. A form or survey created in your account.
2. A funnel step that contains that form or survey.
3. At least one multiple-choice style question (radios or checkboxes) for email use.

Once these are ready, you can reference them with the inline forms & surveys element in the email builder.

How to Add the GoHighLevel Inline Forms & Surveys Element

Follow these steps to insert an inline question from your form or survey directly into an email campaign:

Step 1: Open the GoHighLevel Email Builder

1. Go to your Marketing or Email Campaigns area in GoHighLevel.
2. Create a new email or open an existing email template.
3. Make sure you are using the new email builder interface, as the element is specific to that builder.

Step 2: Locate the Inline Forms & Surveys Element

1. In the left-side panel of the email builder, browse the available elements.
2. Find the element labeled Inline forms & surveys.
3. Drag and drop this element into the spot in your email where you want the question to appear.

Step 3: Configure the Element Settings

After adding the element, you need to connect it to the correct funnel step and question.

1. Click the inline forms & surveys element in the email.
2. In the settings panel, locate the dropdown to select the funnel step.
3. Choose the funnel step that contains the form or survey you want to use.
4. Once selected, you will see a list of eligible questions that can be inlined.
5. Pick the specific question you want to display in the email.

The email preview will update to show the question text and answer options as they will appear to the contact.

Supported Question Types in GoHighLevel Email Inline Forms

Not every field type from your form or survey can be used inline inside emails. The GoHighLevel inline forms & surveys element currently supports these question types:

• Custom Fields: Radio
• Custom Fields: Checkbox
• Survey Fields: Radio
• Survey Fields: Checkbox

Other field types (such as text inputs, dropdowns, date pickers, etc.) cannot be embedded inline in the email. For those, you must send contacts to a dedicated form or survey page.

How Responses Work in GoHighLevel Inline Surveys

When a contact receives your email and clicks one of the inline options:

• Their choice is immediately saved as a response to the linked form or survey.
• The submission is associated with the contact record in GoHighLevel.
• You can view the response just like any other form or survey submission.

This allows you to track engagement, run reports, and trigger automations based on the selected answers from your email campaigns.

Where to View Collected Responses in GoHighLevel

After contacts interact with your inline questions, you can check their responses in the same places you review normal form or survey activity:

• Inside the form or survey analytics section.
• From the specific funnel step where the form or survey is hosted.
• Within the individual contact record, under custom fields or survey responses (depending on the field type).

Limitations of GoHighLevel Inline Forms in Emails

When planning your email campaigns, keep in mind these limitations of the inline forms & surveys element in GoHighLevel:

• Only one question per element can be shown inline.
• Only supports radio and checkbox style questions.
• Requires an existing funnel step with the form or survey already set up.
• Some email clients may render elements differently, so always run test sends.

For longer multi-step surveys or more complex data capture, link out to a dedicated landing page rather than relying solely on inline questions.

Best Practices for GoHighLevel Inline Email Questions

To maximize engagement and data quality when using inline forms & surveys in GoHighLevel emails, follow these tips:

• Keep the question simple: Use brief, clear wording and limited options.
• Use strong context: Explain above the element why you are asking and how the answer helps.
• Test across devices: Send test emails and check on desktop and mobile clients.
• Combine with automations: Trigger workflows or tags based on specific responses for better segmentation.

Additional GoHighLevel Resources

If you want to see the original platform documentation and visual examples of the inline forms & surveys element, review the official guide here: Using the Inline Forms & Surveys Element in Email Campaign.

For broader CRM, automation, and funnel strategy beyond the built-in GoHighLevel docs, you can explore expert implementation help at Consultevo, which focuses on optimizing marketing operations and workflows.

Summary: Enhancing Email Engagement with GoHighLevel

The inline forms & surveys element in GoHighLevel lets you place a single, clickable question directly in your email campaigns. By connecting the element to an existing funnel step with a compatible form or survey, you can capture radio and checkbox responses without sending contacts to another page.

Used correctly, this feature can boost response rates, enrich your contact data, and power more intelligent segmentation and automation inside your GoHighLevel account.

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