GoHighLevel Instagram Comment Automation

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GoHighLevel Instagram Comment Automation Workflow Guide

If you manage social media in ClickUp or any other project tool and need a reliable way to turn Instagram engagement into leads, GoHighLevel provides a powerful Instagram comment automation workflow you can set up in minutes. This guide walks you through the official workflow recipe so you can automatically track comments, reply, and start DMs with your audience.

The steps below are based directly on the official workflow recipe for Instagram comment automation and will help you configure everything correctly from inside your GoHighLevel account.

What You Need Before Building the GoHighLevel Workflow

Before you use the Instagram comment automation recipe inside GoHighLevel, make sure a few basic requirements are in place. This ensures the workflow can trigger correctly and that messages are delivered to the right accounts.

  • An active GoHighLevel account with access to Workflows.
  • Your Instagram account already connected to your location inside GoHighLevel.
  • Admin or appropriate permissions to create and edit workflows.
  • A clear idea of which Instagram post or general comments you want to target.

Once these pieces are ready, you can apply the workflow recipe and customize it for your specific campaign.

How to Access the GoHighLevel Instagram Comment Automation Recipe

The Instagram comment automation feature is provided as a workflow recipe. You do not have to build everything from scratch, which saves time and reduces mistakes.

  1. Log in to your GoHighLevel account and open the correct sub-account or location.

  2. From the left-hand menu, go to Automation and then select Workflows.

  3. Click + Create Workflow to open the workflow creation panel.

  4. Choose the option to use a Workflow Recipe.

  5. Search for the Instagram comment automation recipe in the list of available templates.

  6. Select the recipe and click to import or create it inside your account.

After importing, you will see a prebuilt structure with triggers and actions already mapped out for Instagram comment automation.

Understanding the GoHighLevel Instagram Comment Trigger

The heart of this automation is the Instagram comment trigger event. This tells GoHighLevel when to start the workflow and what type of comment should be captured.

Configure the GoHighLevel Instagram Comment Trigger

Open the workflow you just created from the recipe and configure the initial trigger:

  1. Click the trigger step at the top of the workflow canvas.

  2. Set the trigger type to Instagram Comment if it is not already selected.

  3. Confirm that the correct Instagram account is selected from the available options.

  4. Choose whether to trigger on all comments or only on comments that contain specific keywords.

  5. If you plan a keyword-based campaign (for example, people commenting a specific word to get a free guide), add those keywords in the filter fields.

Once the trigger conditions are set, every future comment that matches will activate the rest of the automation steps in GoHighLevel.

Customizing GoHighLevel Actions After the Comment

The workflow recipe includes recommended actions that typically follow an Instagram comment, but you can adjust each step to match your funnel, brand voice, and goals.

Typical GoHighLevel Actions in the Recipe

The Instagram comment automation recipe usually includes actions like:

  • Create or update contact based on the Instagram user who commented.
  • Send an Instagram DM to start a private conversation.
  • Send an internal notification to your team.
  • Add a tag to the contact for segmentation.
  • Add to a pipeline so your sales process can begin.

You can click on any action step inside the workflow to modify the settings and the content of the messages.

Edit the Direct Message Content in GoHighLevel

One of the most important parts of this automation is the direct message that is sent after someone comments on your post. To personalize it:

  1. Open the Send Instagram DM action inside the workflow.

  2. Edit the message body to match your campaign promise, such as sending a link, coupon, or booking page.

  3. Use contact fields where appropriate (for example, first name) to personalize the greeting.

  4. Save the action and verify there are no placeholder texts left from the default template.

This message is often the first direct interaction with a new lead, so be sure it aligns with your overall GoHighLevel funnel.

Using Filters and Conditions in GoHighLevel Workflows

To keep your automation organized and relevant, you may want the workflow to behave differently depending on the type of comment or the status of a contact.

Apply Conditions to Control the Flow

Within the workflow editor, you can add conditions to route contacts down different paths:

  • If/Else conditions to check whether the contact already exists in your GoHighLevel CRM.
  • Tag-based conditions to see whether the contact is part of a previous campaign.
  • Keyword checks inside the comment text to send tailored follow-up messages.

For example, you can send one DM to new contacts and a slightly different DM to contacts that already have a high pipeline stage or have previously purchased.

Testing Your GoHighLevel Instagram Comment Automation

After building and customizing the workflow, you should test it thoroughly before sending real traffic to your Instagram posts.

  1. Set the workflow to Draft mode until testing is completed.

  2. Post or use an existing Instagram post that matches your campaign idea.

  3. Leave a test comment from a separate Instagram account that meets the trigger conditions.

  4. Return to your GoHighLevel workflow and review the Execution Logs or history to confirm the automation started.

  5. Check the DM received in Instagram to see if the message is correct and formatted properly.

  6. Verify that the contact record was created or updated, tags were applied, and any pipeline steps were triggered.

If something does not behave as expected, adjust the trigger filters or action configurations and repeat the test until everything works smoothly.

Turning On and Managing Your GoHighLevel Workflow

Once you are satisfied with your testing, you can activate the workflow.

  1. Switch the workflow status from Draft to Published.

  2. Double-check that the correct Instagram account is still connected.

  3. Monitor performance over the next few days to ensure comments are consistently captured and responded to.

You can always return to the GoHighLevel workflow editor to fine-tune message copy, tags, or conditions as your campaign evolves.

Learn More About GoHighLevel Instagram Workflows

If you want to see the original documentation for this Instagram comment automation workflow, you can review the official guide here: GoHighLevel Instagram Comment Automation Recipe. That page includes platform-specific screenshots and any new updates that may have been added.

For additional strategy help and implementation support around marketing funnels, you can also visit Consultevo to explore consulting services and resources.

Summary: Automate Instagram Leads with GoHighLevel

By using the Instagram comment automation workflow recipe inside GoHighLevel, you can transform public engagement into structured CRM data, send instant DMs, assign tags, and move new leads smoothly into your pipeline. With a clear trigger, well-designed actions, thoughtful conditions, and proper testing, this automation becomes a reliable engine that supports your broader marketing campaigns and social media content.

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