GoHighLevel Instagram Comment Trigger

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GoHighLevel Instagram Comment Trigger Setup Guide

If you use ClickUp to manage projects and want to automate social media engagement, mastering the Instagram Comment on a Post trigger in GoHighLevel is essential. This guide walks you step by step through configuring the trigger so you can capture comments, send automatic replies, and start fully automated follow-up sequences.

The Instagram Comment on a Post trigger listens for new comments on selected Instagram posts from your connected accounts. You can then run workflows to send DMs, create contacts, apply tags, or launch nurture campaigns, all from inside GoHighLevel.

What the GoHighLevel Instagram Comment Trigger Does

The Instagram Comment on a Post trigger in GoHighLevel activates a workflow whenever a user comments on a specific post from your linked Instagram business account. It is ideal for:

  • Collecting leads from giveaway or contest posts
  • Inviting commenters into DMs for offers or resources
  • Tagging and segmenting leads based on the post they commented on
  • Starting follow-up sequences without manual monitoring

Before you start, make sure your Instagram business profile is correctly connected to your GoHighLevel sub-account and that you have at least one published post available.

Prerequisites for Using GoHighLevel Instagram Comment Trigger

Confirm the following prerequisites are in place to avoid errors or missing data when setting up your workflow:

  • Your Instagram account is a business or creator account.
  • The Instagram account is linked to a Facebook page.
  • The Facebook page and Instagram account are connected to your GoHighLevel location.
  • You have permission to manage the Instagram account and page from your Facebook profile.
  • You have created at least one workflow in GoHighLevel or are ready to create a new one.

How to Create a Workflow with the GoHighLevel Instagram Comment Trigger

Follow these steps inside your GoHighLevel account to add and configure the Instagram Comment on a Post trigger.

Step 1: Navigate to Workflows in GoHighLevel

  1. Log in to your GoHighLevel sub-account.
  2. From the left sidebar, click Automation (or Workflows, depending on your interface).
  3. Click Create Workflow to start a new automation, or open an existing workflow if you want to add the trigger to an existing setup.

Step 2: Add the Instagram Comment on a Post Trigger

  1. Inside the workflow builder, click Add New Workflow Trigger.
  2. From the trigger list, select Instagram Comment on a Post.
  3. Once selected, you will see configuration options specific to Instagram comments.

Step 3: Choose the Instagram Account and Post

Configure which Instagram account and which post should activate the GoHighLevel workflow.

  1. In the Instagram Account dropdown, choose the connected account you want to monitor.
  2. In the Post field or dropdown, select the specific Instagram post to track.
  3. If your post list does not appear, confirm that the correct account is connected and synced in your GoHighLevel settings.

This ensures that only comments on the selected post will trigger the workflow, helping you keep campaigns organized and targeted.

Step 4: Configure Comment Filter Options

To refine which comments activate your GoHighLevel automation, use the available filter options:

  • Contains Keywords – Trigger only when the comment includes specific words or phrases (for example: “info”, “yes”, “guide”).
  • Exclude Keywords – Prevent the trigger from firing when certain words are present (for example: “spam”, “test”).
  • Case sensitivity – Typically not required, but you can structure your keywords accordingly.

Adding relevant keywords helps ensure your workflow only runs for meaningful engagement rather than every generic comment.

Step 5: Save the GoHighLevel Trigger Settings

  1. After choosing the account, post, and filters, click Save Trigger.
  2. Confirm that the trigger name clearly describes the post and purpose, for example: IG Comment – Giveaway Post – Info Keyword.
  3. Verify that the trigger is listed at the top of your workflow builder with the correct label.

Building Actions After the GoHighLevel Instagram Comment Trigger

Once the trigger is in place, add actions in GoHighLevel that run immediately after a qualifying comment is detected.

Common Actions to Add After the Trigger

  • Send Instagram DM – Automatically message the commenter with a link, coupon, or lead magnet.
  • Create/Update Contact – Save the commenter as a contact in your CRM, capturing available profile details.
  • Add Tag – Tag the contact with the campaign name, post name, or intent (for example: IG-comment-giveaway).
  • Add to Workflow – Move the contact into another GoHighLevel nurture or sales workflow.
  • Send Internal Notification – Alert your team via email or SMS when high-value comments appear.

Combine these actions to build a complete automation path from comment to conversion without manual intervention.

Testing Your GoHighLevel Instagram Comment Workflow

Before going live, test your workflow to confirm that the Instagram Comment on a Post trigger behaves as expected.

  1. Publish or locate the chosen Instagram post on your profile.
  2. From another Instagram account, leave a comment that meets your keyword rules.
  3. Wait a short period for GoHighLevel to detect the comment.
  4. In your GoHighLevel workflow, open the Execution Log to confirm the trigger fired.
  5. Verify that all intended actions ran: DM sent, contact added, tag applied, or notification delivered.

If the workflow does not run, re-check the selected account, post, and any keyword filters. Also verify that the Instagram and Facebook connections in your location settings are active.

Best Practices for Using GoHighLevel Instagram Comment Triggers

  • Use clear call-to-action text in your post caption, instructing users to comment with a specific word or phrase.
  • Create separate workflows for different campaigns or posts so reporting and tags remain clean.
  • Avoid overly broad keywords that can cause irrelevant comments to enter your sequences.
  • Monitor the execution logs regularly to identify any issues with account connections or filters.
  • Combine with other GoHighLevel triggers such as form submissions or pipeline stage changes for multi-channel campaigns.

Where to Find the Official GoHighLevel Documentation

For the most accurate and up-to-date details about every field in the Instagram Comment on a Post trigger, refer to the official GoHighLevel help article here: GoHighLevel Instagram Comment on a Post Trigger. The documentation includes current interface labels and any recent changes to available options.

Next Steps: Expanding Automations Beyond GoHighLevel Instagram Triggers

Once your Instagram Comment on a Post automation is live, you can further optimize your marketing stack by integrating strategy, funnel design, and broader CRM workflows. For additional guidance on building scalable automation and CRM architectures, you can explore consulting resources such as Consultevo, which focuses on systems design for marketing and sales operations.

By combining structured campaigns in tools like ClickUp with the automation power of GoHighLevel, you can centralize planning while letting your workflows handle repetitive follow-up. Properly configured Instagram comment triggers convert social engagement into qualified leads, helping you scale outreach without adding manual workload.

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