How to Use the Instagram Interactive Messenger Action in GoHighLevel
This step-by-step guide explains how to configure the Instagram Interactive Messenger workflow action in GoHighLevel, even if you also use ClickUp or other tools to manage your marketing projects. You will learn how to send automated, interactive replies in Instagram DMs using Quick Reply templates and DM keywords.
The Instagram Interactive Messenger action lets you automatically respond to Instagram users who message or engage with your content, improving response speed and personalization.
What the GoHighLevel Instagram Interactive Messenger Action Does
The Instagram Interactive Messenger action in GoHighLevel is designed to send automated, dynamic Instagram Direct Messages based on the type of user interaction and their previous replies.
This action works with:
- Instagram DM keywords
- Comments from connected Instagram posts
- Quick Reply templates set up in your Meta / Facebook Page inbox
By using this feature, you can build automated conversation flows that feel interactive and contextual for each user.
Prerequisites Before Setting Up in GoHighLevel
Before you can use the Instagram Interactive Messenger action in GoHighLevel, make sure the following prerequisites are completed inside your Meta / Facebook Page settings.
1. Enable Instagram Messaging Access
First, you must grant Instagram messaging access to the Meta Business Suite.
- Open your linked Instagram account in the Instagram mobile app.
- Navigate to your Professional Dashboard or Settings.
- Locate the section for messages or tools connected to Meta Business Suite.
- Ensure permissions allow Meta / Facebook to manage your Instagram messages.
Without this permission, GoHighLevel cannot send interactive Instagram messages via your connected account.
2. Turn On DM Keyword Setting
Next, you must enable the DM keyword setting so GoHighLevel can trigger automated replies from specific keyword messages.
- Open your Facebook Page that is connected to your Instagram account.
- Go to Inbox in Meta Business Suite.
- Click on the preferences or automation settings.
- Enable the option that allows DM keyword triggers for Instagram.
Once enabled, any user who sends a matching keyword in Instagram DM can receive an automated message through your workflow in GoHighLevel.
3. Turn On Comment Keyword Setting
You also need to allow automations for people who comment on your Instagram posts using specific keywords.
- While still in your Meta Business Suite Inbox, open the automation or keyword section again.
- Find the setting related to comment keyword triggers.
- Turn this option on so comments containing selected keywords can start an automated DM flow.
This is required if you want users who comment on your posts to receive a follow-up message via Instagram DM through GoHighLevel workflows.
4. Turn On Instagram Message Control Setting
The next step is to ensure Instagram Message Control is set to allow automated DMs.
- Access your Instagram messaging or privacy settings from your Facebook Page or Meta Business Suite.
- Locate the Instagram Message Control section.
- Confirm that messages can be managed and responded to through connected tools.
This prepares your account for automated interactions that GoHighLevel will send on your behalf.
5. Activate GoHighLevel Business Assets for the Facebook Page
Finally, you must assign GoHighLevel as a business asset to your Facebook Page so it can send Instagram messages.
- Open Business Settings in Meta Business Suite.
- Locate the section for Business Assets or Partners / Integrations.
- Make sure the GoHighLevel application or integration is listed and granted access to your Facebook Page and its connected Instagram account.
Once this is complete, GoHighLevel will be fully authorized to send automated Instagram DMs using the workflow action.
How to Configure the Instagram Interactive Messenger Action in GoHighLevel
After all prerequisites are set, you can configure the Instagram Interactive Messenger action inside your workflow in GoHighLevel.
Step 1: Open Your Workflow in GoHighLevel
- Log into your GoHighLevel account.
- Navigate to Automation and open the Workflows section.
- Either create a new workflow or edit an existing one where you want to send Instagram DMs.
Make sure the workflow is triggered by an event that involves Instagram messages, comments, or tags related to your Instagram audience.
Step 2: Add the Instagram Interactive Messenger Action
- Inside your workflow builder in GoHighLevel, click the + icon to add an action.
- Search for or select Instagram Interactive Messenger from the list of actions.
- Click to add this action into the workflow sequence at the point where you want the message to be sent.
This action will be used to send a Quick Reply template message back to the user on Instagram.
Step 3: Choose the Instagram Account
In the action settings, you must choose which Instagram account will send the message.
- Look for the From Instagram Account or similar field in the action.
- Select the correct connected Instagram account from the dropdown list.
- Ensure this is the same account you configured in Meta Business Suite for messaging automation.
Using the wrong account may prevent the message from being delivered.
Step 4: Select the Quick Reply Template
The Instagram Interactive Messenger action uses Quick Reply templates you set up in your Meta / Facebook inbox.
- In the action settings, find the Quick Reply Template field.
- Open the dropdown list to see the available templates.
- Select the template that best matches the stage of the conversation or the keyword that triggered this workflow.
Each Quick Reply template can include predefined text and buttons that guide the user toward the next step in the conversation.
Step 5: Map Template Variables to GoHighLevel Fields
Many Quick Reply templates support personalization using variables, such as the user’s name, email, or other information.
- Look for the variable mapping area within the action settings.
- For each template variable (for example, {{first_name}}), choose the matching field from your GoHighLevel contact record.
- Save these mappings so the system can automatically pull the correct data when sending the DM.
This helps you send dynamic, personalized Instagram DMs that use data already stored in GoHighLevel.
Using DM Keywords and Comments with GoHighLevel
When all settings are correctly configured, your Instagram Interactive Messenger action can be triggered by events such as:
- A user sending a specific keyword in Instagram DM
- A user commenting with a keyword on an Instagram post
- Other Instagram-related triggers you configure in your workflows inside GoHighLevel
Each trigger can launch a workflow that sends the selected Quick Reply template from the Instagram Interactive Messenger action, building a structured automated conversation.
Troubleshooting the Instagram Interactive Messenger Action in GoHighLevel
If your Instagram Interactive Messenger workflow is not behaving as expected in GoHighLevel, check the following:
- Verify that Instagram messaging access is enabled in Meta Business Suite.
- Confirm DM and comment keyword settings are turned on.
- Ensure the correct Facebook Page and Instagram account are connected.
- Make sure GoHighLevel has been granted business asset access in Meta settings.
- Check that the Quick Reply template exists and is published in the Meta inbox.
- Confirm that template variables are mapped correctly to GoHighLevel contact fields.
Most issues are caused by missing permissions or incorrect account connections between Meta and GoHighLevel.
Additional Resources for GoHighLevel Users
For more technical details, you can review the original documentation about the Instagram Interactive Messenger workflow action on the official support page here: Workflow Action – Instagram Interactive Messenger.
If you need expert implementation help or want to optimize your marketing automation beyond basic usage of GoHighLevel, consider consulting specialists at Consultevo, who work extensively with advanced automation systems and CRM platforms.
By following the steps in this guide, you can reliably configure and deploy the Instagram Interactive Messenger action in GoHighLevel to deliver fast, personalized, and automated Instagram DM experiences for your audience.
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