GoHighLevel Instagram Reels Guide

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GoHighLevel Instagram Reels Publishing Guide

If you manage client content in ClickUp and need a reliable way to publish Instagram Reels, the GoHighLevel Social Planner provides a built-in workflow to upload, schedule, and post Reels directly to connected Instagram Business accounts. This step-by-step guide walks you through everything from requirements to publishing and troubleshooting.

What You Need Before Using GoHighLevel for Instagram Reels

Before you start posting Instagram Reels through GoHighLevel, make sure the following requirements are met:

  • Your Instagram account is an Instagram Business account.
  • Your Instagram Business account is connected to a Facebook Page.
  • The Facebook Page and Instagram Business account are both connected inside the GoHighLevel Social Planner.
  • You have the correct permissions to manage the Facebook Page and Instagram account.

These requirements are essential for the Social Planner to communicate with Meta’s APIs and publish Reels correctly.

How to Connect Instagram to GoHighLevel Social Planner

To publish Reels, you must first connect your Instagram profile to the Social Planner inside GoHighLevel.

  1. Log in to your GoHighLevel account.

  2. From the left-hand navigation, go to Marketing > Social Planner.

  3. Click the option to Connect or Manage Accounts.

  4. Select Connect Facebook & Instagram and log in with your Facebook account that owns the Facebook Page.

  5. On the permissions screen, allow access to the Facebook Pages and Instagram Business accounts you want to manage with GoHighLevel.

  6. Finish the connection process and confirm that your Instagram Business profile appears as a connected profile in the Social Planner.

Once this is complete, your Instagram profile will be available when creating and publishing Reels through GoHighLevel.

Supported Instagram Reels Formats in GoHighLevel

To avoid errors during upload or publishing, make sure your Reel videos meet these general platform requirements (as enforced by Instagram via GoHighLevel):

  • File type: MP4 or MOV.
  • Orientation: Vertical (9:16 aspect ratio is recommended).
  • Length: Within Instagram’s current limits for Reels (typically up to 90 seconds; check Instagram for the latest limit).
  • File size: Within Instagram’s maximum upload size (stay well under 1 GB for best performance).

If your video does not match Instagram’s guidelines, GoHighLevel may show an error or the Reel may fail to publish.

How to Create an Instagram Reel Post in GoHighLevel

Once your account is connected and your video is ready, you can create a Reel post using the Social Planner in GoHighLevel.

Step-by-Step: Create a Reel Post in GoHighLevel

  1. In your GoHighLevel account, navigate to Marketing > Social Planner.

  2. Click New Post or the equivalent button to start a new social post.

  3. In the profile selector, choose your Instagram Business account where you want the Reel published.

  4. In the composer, type your caption. This caption will appear with your Reel on Instagram.

  5. Click the media upload button and select your Reel video file from your computer.

  6. Wait for the upload to finish. You should see a preview or thumbnail of your video in the post composer.

  7. Confirm that the video is set as a Reel (GoHighLevel will handle this based on Instagram’s API; make sure you do not also attach incompatible media types in the same post).

At this stage, you can either publish the Reel immediately or schedule it for later using GoHighLevel.

How to Publish or Schedule Instagram Reels in GoHighLevel

After composing your post, you have two primary options: post now or schedule.

Option 1: Publish Your Reel Immediately

  1. Review your caption and video details in the Social Planner.

  2. Ensure the correct Instagram profile is selected in GoHighLevel.

  3. Click Post Now (or the real-time publish button).

  4. Wait for the confirmation message that your post has been successfully sent to Instagram.

If publishing succeeds, the Reel should appear on your Instagram profile shortly.

Option 2: Schedule Your Reel in GoHighLevel

  1. In the GoHighLevel Social Planner composer, select the Schedule option instead of posting immediately.

  2. Choose the desired date and time for your Reel to be published.

  3. Confirm the time zone used by your GoHighLevel account to avoid timing mistakes.

  4. Click Schedule to save the post to the content calendar.

Your scheduled Reel will appear on the Social Planner calendar view, where you can review, edit, or delete it before the scheduled time.

How to Edit or Manage Scheduled Reels in GoHighLevel

If you need to adjust a scheduled Instagram Reel before it goes live, you can do this directly in the Social Planner.

  1. Open Marketing > Social Planner in your GoHighLevel account.

  2. Switch to the Calendar or List view to see scheduled posts.

  3. Click on the scheduled Reel you want to update.

  4. Edit the caption, scheduled time, or connected profile as allowed.

  5. Save your changes to update the scheduled Reel in the GoHighLevel planner.

Some elements, such as the video file itself, may not be editable after upload; if needed, you can delete the post and recreate it with the correct media.

Common Issues with GoHighLevel Instagram Reels

When publishing Reels via GoHighLevel, you may encounter errors or failed posts. Most issues relate to permissions, connections, or incorrect video formats.

Connection and Permission Errors

  • Instagram not listed as an option: Confirm that your Instagram account is a Business account and is linked to a Facebook Page, then re-connect via Social Planner.
  • Authorization expired: Sometimes Meta tokens expire. Reconnect your Facebook and Instagram accounts inside GoHighLevel.
  • Insufficient permissions: Ensure you are an admin or have full management access to the Facebook Page and Instagram Business account.

Publishing and Format Errors

  • Video fails to upload: Check file size, format, and internet stability, then re-upload through GoHighLevel.
  • Reel fails to publish: Confirm the video length and aspect ratio match Instagram Reel standards.
  • Post stuck in processing: Wait several minutes, then check again. If it does not resolve, try re-scheduling the post.

If problems continue, compare your setup with the official publishing guide from GoHighLevel here: Instagram Reels Publishing Guide for the Social Planner.

Best Practices for Using GoHighLevel with Instagram Reels

To get the most from Instagram Reels via GoHighLevel, consider the following best practices:

  • Plan content in advance: Use the Social Planner calendar to batch schedule Reels for each client or brand.
  • Optimize captions: Add compelling hooks and clear calls to action within your GoHighLevel post composer.
  • Check analytics: Monitor performance and engagement on Instagram to refine your content strategy.
  • Maintain stable connections: Periodically review and refresh Facebook and Instagram connections inside GoHighLevel.

You can also combine the Social Planner with broader marketing automation strategies, such as funnels, email campaigns, and CRM workflows, for fully integrated campaigns.

Learn More Beyond GoHighLevel

For agencies and marketers looking to enhance their overall systems, including documentation, SOPs, and marketing operations, you can explore additional resources at Consultevo. Combine solid strategy with the GoHighLevel Social Planner to streamline how you publish Instagram Reels and manage client campaigns at scale.

By following the configuration, publishing steps, and troubleshooting tips in this guide, you can reliably schedule and post Instagram Reels through GoHighLevel while maintaining full control over your content calendar.

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