Launch a Funnel in GoHighLevel

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How to Launch a Funnel in GoHighLevel

If you use ClickUp or other project management tools to organize your work, you can easily map each task to the steps required to launch a funnel in GoHighLevel. This guide walks you through every stage, from creating your first funnel to publishing it and tracking results.

All instructions below are based on the official GoHighLevel documentation so you can confidently set up and launch a live, conversion-ready funnel.

Overview of Funnels in GoHighLevel

In GoHighLevel, a funnel is a series of connected pages designed to guide visitors toward a specific goal, such as leads or sales. You can build multi-step funnels, connect custom domains, and use built-in analytics to understand performance.

The funnel builder allows you to:

  • Create and arrange steps in a visual interface
  • Edit pages with a drag-and-drop page builder
  • Control URLs and paths for every step
  • Publish funnels with a single click

Before you begin, make sure you have access to the Funnels section of your GoHighLevel account and any domains you plan to connect.

Create a New GoHighLevel Funnel

To start, you will create a new funnel container where all funnel steps will live.

  1. Open the Funnels area

    From your GoHighLevel dashboard, navigate to the Sites or Funnels section, depending on your account layout. Locate the area labeled Funnels.

  2. Add a new funnel

    Click the button to create a new funnel. You may see an option like + New Funnel or similar, depending on your current interface version.

  3. Name your funnel

    Enter a descriptive name so you can easily identify this GoHighLevel funnel later. For example, use names like “Lead Magnet Funnel – March Campaign” or “Webinar Registration Funnel”.

  4. Save the funnel shell

    Confirm or save your new funnel. This creates an empty funnel that is ready for steps and pages.

Add and Configure Funnel Steps in GoHighLevel

Each funnel consists of individual steps, such as opt-in pages, sales pages, order forms, and thank-you pages.

  1. Add your first step

    Inside the newly created GoHighLevel funnel, click the option to + Add New Step. Give the step a name, such as “Opt-in Page” or “Landing Page”.

  2. Choose the type of step

    Select a step type if prompted (for example: opt-in, sales, order, thank-you). The type helps organize the funnel and may enable specific features.

  3. Set the path or URL slug

    Define a path for the step, such as /offer or /thank-you. This determines how the URL will appear once the funnel is live.

  4. Repeat for additional steps

    Add more steps in sequence to build the complete flow. Typical funnels in GoHighLevel might look like:

    • Step 1 – Opt-in or landing page
    • Step 2 – Sales or bridge page
    • Step 3 – Order or checkout page
    • Step 4 – Thank-you or confirmation page

Design Funnel Pages with the GoHighLevel Builder

Once you have steps in place, you can design each page using the built-in page builder.

  1. Open the page editor

    From within the funnel, click on a step and then select Edit Page or the corresponding edit icon. This opens the GoHighLevel page editor.

  2. Choose a template (optional)

    You may choose from available templates or start from a blank page. Templates can speed up setup by providing pre-designed layouts optimized for conversions.

  3. Customize content and layout

    Use the drag-and-drop elements to add:

    • Headlines and text blocks
    • Images, videos, and icons
    • Forms and buttons
    • Countdown timers and sections

    Edit text, colors, and spacing until the page matches your brand and messaging.

  4. Add forms and call-to-action elements

    Connect forms to your GoHighLevel contact database so leads are captured automatically. Make sure your primary call-to-action is clear and visible.

  5. Save your work

    Click Save to store your changes in the GoHighLevel builder before moving to the next step.

Connect Domains and Paths to Your GoHighLevel Funnel

To make your funnel publicly accessible, you will assign a domain or subdomain and confirm the paths for each step.

  1. Open funnel settings

    In the funnel view, look for a Settings tab or icon. This typically includes domain and path options for the GoHighLevel funnel.

  2. Select a domain

    Choose an existing domain or subdomain from your account. If you have not added one yet, first configure a domain in your main site or domain settings, then return to the funnel.

  3. Assign the default path

    Set a primary path for the overall funnel, such as /promo or /webinar. This creates a clean starting URL for your main funnel step.

  4. Verify individual step paths

    Check that each step’s path is unique and descriptive. Combined with the domain, each step will have a complete URL, for example: https://example.com/promo/thank-you.

Publish and Launch Your GoHighLevel Funnel

With pages designed and paths configured, you are ready to publish.

  1. Toggle the funnel or step to live

    In the funnel overview, look for a status switch or button such as Publish or Make Live. Turn this on for the funnel or for individual steps, depending on your interface.

  2. Test each URL

    Open each funnel link in a new browser tab and confirm:

    • Pages load correctly
    • Layouts display as expected on desktop and mobile
    • Forms submit data properly
    • Buttons move visitors to the next funnel step
  3. Submit a test lead or order

    Walk through the entire funnel as a visitor. Use a test email and, if appropriate, test payment details (following the payment gateway’s sandbox or test mode instructions).

  4. Verify data inside GoHighLevel

    Confirm that test contacts are showing in your GoHighLevel contacts area, and check any attached workflows or automations.

Track and Optimize Funnel Performance in GoHighLevel

After launch, use the analytics built into GoHighLevel to monitor how your funnel performs and identify optimization opportunities.

  1. Open funnel statistics

    Within the funnel, look for a tab or section labeled Stats or Analytics. This section displays performance metrics for each step.

  2. Review key metrics

    Typical data points include:

    • Number of visitors per step
    • Conversion rate from one step to the next
    • Opt-ins, purchases, or bookings generated
    • Revenue per funnel (if integrated with payments)
  3. Identify drop-off points

    Compare the number of visitors and conversions on each step. Large gaps show where visitors are leaving the funnel, which can indicate that a page needs better messaging, design, or offer clarity.

  4. Make iterative improvements

    Edit page content, adjust forms, or modify your offer based on the insights. Use small, focused changes so you can clearly see what improves performance.

Where to Learn More About GoHighLevel Funnels

To go deeper into funnel configuration, domains, and advanced settings, consult the official documentation.

By following the steps above, you can reliably build, launch, and optimize a funnel inside GoHighLevel, ensuring your campaigns are structured, trackable, and ready to scale.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

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